The Media Discourse in the Conceptual Coordinates of Linguistic Ecology

Anna Vladimirovna Kuznetsova1  Ella Germanovna Kulikova2 Vladimir Rafaeliyevich Sarkisiyants3 Pavel Vsevolodovich Zayats4

1Southern Federal University, Rostov-on-Don, 344006, Russia

2Rostov State University of Economics, Rostov-on-Don, 344002, Russia

3Russian State University of Justice (Rostov Branch), Rostov-on-Don, 344006, Russia

4Southern Federal University, Rostov-on-Don, 344006, Russia

 Volume 8, Number 4, 2016 I Full Text PDF

DOI: 10.21659/rupkatha.v8n4.10

Received August 25, 2016; Revised November 25, 2016; Accepted December  15, 2016; Published January 14, 2017


Linguoecology studies all various-level language units, the use of which is contrary to the structural-language or ethical-speech standards and reduces the purity and comfort of communication. Linguoecology researches discourse as speech-thinking activity organizing specific communication types (audio, visual, audio-visual communication) which are eventually markers of mass media discourse and mediaspace in general. Discourse is understood as the actualizations of text structures in interaction with extralinguistic factors determining the perception and understanding of information allowing to consider the discourse as cognitive and communicative-pragmatic phenomenon. The discourse structure is multidimensional and includes described events, their participants, performative information and “non-events”, i.e.  the backdrop to the events, background, evaluation of the event participants, etc. The article discusses the emerging correlative connections between the conceptual paradigm of linguistic ecology and heuristic potential for the study of media discourse in modern linguistics.

Keywords: linguoecology, media discourse, media space, communicative space, borrowings, manipulation, criminalization

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