D. Sudha Rani
VNR Vignana Jyothi Institute of Engineering and Technology (Autonomous), Hyderabad.
Received September 27, 2017; Revised December 11, 2017; Accepted December 30, 2017; Published February 04, 2018.
Telugu cinema is one of the most popular art forms among Telugus across the globe. It has played an important role in understanding and depicting the life, society and the culture of Telugus as an authentic art form of the society. This depiction is not restricted to the life in native sates of Andhra Pradesh and Telangana but continued to the life of immigrant societies inhabited by Telugus across the globe. Albeit migration of Telugus to different counties is a pre independence phenomenon, their migration to USA is more a post independence phenomenon that is unique in many ways. Among them, the cultural implications involved in migration from Andhra Pradesh to America are certainly noteworthy. Telugu cinema took this seriously and treated it on a significant level. In this context, it becomes imperative to study the mediascape of Telugu cinema to understand the Telugus’ perspective of America that played significant role in encouraging migration of considerable number of Telugus to America. This paper studies the image of America created by the mediascape of Telugu cinema to understand the Telugu diaspora and the attempt Telugu cinema made in bridging these two cultures (America and Andhra Pradesh) and the cultural implications involved.
Keywords: Telugu cinema, Telugu diaspora, America, mediascapes, image, cultural implications