Psychological-pedagogical Potential of Media Culture: Principles and Prospects for the Development of Cinema Pedagogy

Elena Nikolaevna Likhanova1 & Oleg Denisovich Nikitin2

1,2 Institute of Art Education and Cultural Studies of the Russian Academy of Education, Moscow, Russia. Email:

Volume IX, Number 3, 2017 I Full Text PDF

DOI: 10.21659/rupkatha.v9n3.06

Received July 30, 2017; Revised September 02, 2017; Accepted September 05, 2017; Published September 20,  2017.


The article reveals the psychological-pedagogical potential of media culture in the categories of its morphology: statics (the internal structure of media culture in the totality of the presented concepts of media education) and cultural dynamics (principles and conditions for the development of audiovisual literacy). The priority area of media education – cinema pedagogy – is considered as an institutional cultural and educational practice. The theoretical basis of research includes the content of the concepts of Ya. A. Ponomarev (comprehensive nature of creative activity), A. A. Melik-Pashayev (artistic and creative talent), S. A. Chursanov (personal anthropological model), and L. F. Shekhovtsova (integral personal development). The principles of new programs of the subject area “Art” in the sphere of cinema pedagogy and media education in general are formulated. The interdisciplinary nature of the forms, methods and means of education in the context of interaction between additional education and information technologies is substantiated. The advantages of the personality-oriented direction of cinema pedagogy are revealed. Within the framework of this approach, the potential of development of creative activity and aesthetic attitude to the world of all subjects of the educational process is indicated. The novelty of the research lies in changing the focus of the pedagogical process from professionally orienting positions (knowledge, abilities, skills) to the situation of creative interaction (pedagogy of cooperation) and a personal vector of development of all subjects of educational activity.

Keywords: cinema pedagogy, media text, audiovisual literacy, interdisciplinary approach, creative activity, culture, personal dominant.