South Ural State University, Russia. Email: firstname.lastname@example.org
Received July 01, 2016; Revised December 09, 2016; Accepted December 21, 2016; Published January 14, 2017
This paper focuses on the image of the Soviet people – builders of communism. The object of the study is a series of Soviet posters in different years. In this paper semiotic approach has been used to consider posters as signs. Each poster is a product of the ideology on a denotative and connotative level of the sign. For semiotics verbal messages, color, perspective, the value of the figures, postures, gestures and facial expressions are important. Poster is a complex of the two-roots system. It combines verbal and iconic messages. Images of the Soviet human were constructed from various combinations of the elements from these levels.
Keywords: Soviet poster, Soviet people, the Soviet Union, ideology, connotation, semiotics