Image of the Builder of Communism in the Soviet Posters

Artur Dydrov

South Ural State University, Russia. Email:

 Volume 8, Number 4, 2016 I Full Text PDF

DOI: 10.21659/rupkatha.v8n4.19

Received July 01, 2016; Revised December 09, 2016; Accepted December  21, 2016; Published January 14, 2017


This paper focuses on the image of the Soviet people – builders of communism. The object of the study is a series of Soviet posters in different years. In this paper semiotic approach has been used to consider posters as signs. Each poster is a product of the ideology on a denotative and connotative level of the sign. For semiotics verbal messages, color, perspective, the value of the figures, postures, gestures and facial expressions are important. Poster is a complex of the two-roots system. It combines verbal and iconic messages. Images of the Soviet human were constructed from various combinations of the elements from these levels.

Keywords: Soviet poster, Soviet people, the Soviet Union, ideology, connotation, semiotics

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