Media Studies

Unravelling the Linguistic Tapestry: A Discursive Study of Gender Portrayal in Select Indian Electronic Advertisement

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Shubham Pathak1* , Ipsita Mondal2 & Swasti Mishra3
1Research Scholar, Indian Institute of Technology, BHU, Varanasi. *Corresponding author.
2Independent researcher, 
3Assistant Professor, Indian Institute of Technology, BHU, Varanasi.

Rupkatha Journal, Vol. 16, Issue 1, 2024. https://doi.org/10.21659/rupkatha.v16n1.02g
[Article History: Received: 19 December 2023. Revised: 18 January 2024. Accepted: 24 January 2024. Published: 25 January 2024
]
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Abstract

This discursive study explores the portrayal of empowering women in advertisements, shedding light on the evolving narrative within the realm of marketing and media. The analysis delves into the discursive strategies employed by advertisers to construct empowering representations of women, examining linguistic, visual, and cultural elements. Through a comprehensive review of diverse advertisements, this study investigates how these portrayals shape societal perceptions of women’s roles and identities. The research seeks to unravel the underlying discourses that either challenge or perpetuate traditional gender norms, assessing the impact of these representations on both individual and collective consciousness. By critically examining the discursive dimensions of women’s empowerment in advertising, this study provides insights into the socio-cultural implications and the potential role of advertisements in fostering positive societal change.

Keywords: Empowerment, advertisements, gender portrayal, discourse analysis.

Sustainable Development Goals: Gender Equality, Quality Education

Citation: Pathak, S., Mondal, I. & Mishra, S. (2024). Unravelling the Linguistic Tapestry: A Discursive Study of Gender Portrayal in Select Indian Electronic Advertisement. Rupkatha Journal 16:1. https://doi.org/10.21659/rupkatha.v16n1.02g 

Predictors of audience engagement among Nigerian journalists

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Ogemdi Uchenna Eze , Kenechukwu Josemaria Ugwu & Alphonsus Chukwuma Ugwu
1,2,3Department of Mass Communication, Faculty of Arts, University of Nigeria, Nsukka, Enugu State, Nigeria.
2Corresponding author

Rupkatha Journal, Vol. 15, Issue 3, 2023. https://doi.org/10.21659/rupkatha.v15n3.29
[Article History: Received: 07 July 2023. Revised: 15 Sept 2023. Accepted: 18 Sept 2023. Published: 20 Sept 2023.]
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Abstract

This paper examined the factors that predicted audience engagement in Nigeria. We surveyed 308 Nigerian journalists. Using the questionnaire as our research instrument, data gathered were analysed using frequency and percentage as well as linear and multiple regression analyses. The study was grounded in Bourdieu’s field theory. The results indicated a moderate relationship between the attitude of Nigerian journalists and audience engagement while a high correlation between Nigerian journalists’ role conception and audience engagement on social media was observed. The three hypotheses (the degree to which journalists’ attitude; role conception; and perceived audience rationality, and perceived audience interaction quality predicted audience engagement was significant) raised in the study were supported by our findings. Implications of this study were discussed in light of the objective of audience engagement.

Keywords: Nigeria, journalists; audience engagement, perceived audience rationality; role conception.
Citation: Eze, Ogemdi Uchenna, Kenechukwu Josemaria Ugwu & Alphonsus Chukwuma Ugwu. 2023. Predictors of audience engagement among Nigerian journalists. Rupkatha Journal 15:3. https://doi.org/10.21659/rupkatha.v15n3.29 

Intertextuality in Young Adult Literature: A Study of Girl Online by Zoe Sugg

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Oleksandra Nikolova1, Yana Kravchenko2 & Roman Vasylyna3
1Dr of Science in Philology, Professor at the Department of German Philology, Translation and World Literature, Zaporizhzhia National University, Ukraine. ORCID ID: 0000-0002-2327-1941. Email: anikolova@ukr.net
2PhD in Philology, Associate Professor at the Department of German Philology, Translation and World Literature, a vice dean of the Faculty of Foreign Philology, Zaporizhzhia National University, Ukraine. ORCID iD: 0000-0002-1219-4688. Email: yana_kr@yahoo.com
3Ph.D. Student, Department of English Philology and Linguodidactics, Zaporizhzhia National University, Ukraine. ORCID iD: 0009-0006-1541-5462. Email: romanvasylyna888@gmail.com

[Sustainable Development Goals: Reduced Inequalities, Gender Equality]

Rupkatha Journal, Vol. 15, Issue 2, 2023. https://doi.org/10.21659/rupkatha.v15n2.30
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Abstract
This article explores how intertextuality works in Young Adult literature, a key cultural trend of the 21st century. It focuses on Zoe Sugg’s novel Girl Online, a popular and representative example of this genre among young readers. The authors of the research aim to examine the features of intertextuality in this novel: they identify and describe the references to other texts and interpret the novel in relation to the cultural heritage of the past and the present. Using intertextual and contextual methods of analysis, they conclude that the novel’s potential reader is expected to “recognize” certain texts that are symbolic, “cult” or appealing to young people, and that are used as effective tools for creating a story that follows the parameters of mass culture. This also leads to a hypothesis that some types of texts, related to specific traditions and sources, are more dominant than others in the novel’s intertextuality. The study reveals that the novel Girl Online draws on, firstly, the literature of the past (well-known works of English classics that have a “cult” status); secondly, fairy tales; thirdly, products of contemporary, mostly youth, culture (other Young Adult texts, movies, cartoons, etc.); and finally, established narrative techniques that belong to various genres and are not bound by a specific time or place and that are updated by the author. These intertextual links make the novel successful.

Keywords: Young Adult literature, intertextuality, reminiscence, cultural context, literary tradition.

The Motives and Behavior of Malaysian Chinese Using China’s Social Media

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Haoyuan Yu1 & Farideh Alizadeh2
1Faculty of Creative Arts, University of Malaya (UM), 50603, Kuala Lumpur, Malaysia.
ORCID ID: 0000-0003-3223-2685. Email: Henryyu0820@gmail.com
2Corresponding author, Department of Drama, Faculty of Creative Arts, University of Malaya (UM), 50603, Kuala Lumpur, Malaysia. ORCID ID: 0000-0001-5695-5314. Email: farideh@um.edu.my

[Received 24 May 2023, modified 17 July 2023, accepted 25 July 2023, first published 31 July 2023]

[Sustainable Development Goals: Decent Work and Economic Growth]

Rupkatha Journal, Vol. 15, Issue 2, 2023. https://doi.org/10.21659/rupkatha.v15n2.28
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Abstract
With the increasing number of overseas users of China’s social media (CSM), this study aimed to explore the motivation and behavior of Malaysian Chinese in using Chinese social media platforms. A questionnaire was done to 219 Malaysian Chinese, and the data were analyzed using descriptive statistics and regression analysis in SPSS. The results show that Malaysian Chinese use CSM with high frequency and duration. Their main motives are information, entertainment, and interpersonal interaction. The results indicated that entertainment motivation (?=0.448, p=0.000), information motivation (?=0.348, p=0.000), self-presentation motivation (?=0.142, p=0.047), and social motivation significantly (?=-0.249, p=0.000) affected the use of CSM among Malaysian Chinese, while business motivation did not. Overall, this study provides valuable insights into the patterns of Malaysian Chinese usage of CSM and their motivations, which is crucial for marketers and advertisers trying to effectively target this group on social media platforms. Moreover, the findings of this study have important implications for cross-country communication and exchange within the same ethnic culture.

Keywords: Motivation; behavior, regression analysis, Malaysian Chinese, China’s social media.

Gender Equality in the Posters Designed for Covid 19 Prevention

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Ani Atsharyan1, Tatevik Paytyan2, Artashes Melikyan3 & Ashot Baghdasaryan4
1Associate Professor, National University of Architecture and Construction of Armenia, Yerevan, ORCID: 0000-0002-1450-6331. Email: ani-acharyan@mail.ru.
2Associate Professor, National University of Architecture and Construction of Armenia, Yerevan, ORCID: 0000-0001-7805-3880. Email: paytyantatevik@gmail.com.
3Professor, National University of Architecture and Construction of Armenia, Yerevan, ORCID: 0000-0001-8961-5447. Email: artashesmelikyan@rambler.ru.
4Professor, National University of Architecture and Construction of Armenia, Yerevan, ORCID: 0000-0002-5475-9659. Email: armdesignunion@yahoo.com.

Rupkatha Journal, Vol. 14, Issue 4, December, 2022. https://doi.org/10.21659/rupkatha.v14n4.27
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Abstract

Since the Covid-19 eruption in 2020 designers from all over the world started to concentrate their efforts to increase the awareness of the population through visual methods and prevent the spread of the disease. As the germ itself is invisible to the naked eye, graphic designers created an iconic visual identity 3D image of a particle, which became the widespread inspiration for future propaganda and informational posters. Furthermore, the visualization of the virus particle was not enough to influence the wide scope of people; thus, the new problem for designers became to make such posters that could reveal virus vs human “relations”, taking into account gender characteristics as well. The article consists of analytical research on gender-based graphic design’s role in the prevention of viruses throughout history. The main problem is how graphic design projects influence the decrease of the virus spread and how gender equality-cantered design contributes to it. First time in the article are presented the basic principles of poster design considered for all genders to present the serious message of the urgent prevention of the virus. In the article, the works of designers are analysed and reviewed as well. The significance of the article is emphasizing the importance of gender equality in design visualization to increase the influence of them on people’s behaviour.

Keywords: Covid-19, gender equality, pandemic, design, visual communication, poster design, signs.

Art and Culture in the Diplomatic Ceremonial as the Basis of International Relations

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Oksana Zakharova

1Department of Art Management and Technology Events, National Academy of Management of Culture and Arts, Kyiv, Ukraine. E-mail: o.zakharova@tanu.pro

Rupkatha Journal, Vol. 14, Issue 2, April-June, 2022, Pages  https://doi.org/10.21659/rupkatha.v14n2.16

First published: June 26, 2022 | Area: Performance Studies | License: CC BY-NC 4.0

(This article is published under Volume 14, Number 2, 2022)
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Abstract

Currently, there is an increased interest in ceremonial culture. A ceremonial is a kind of cultural message from one social group of people to another. The basic idea of behaviour, the inner meaning of secular ceremonial is laid down in church rituals, and external forms of behaviour can be borrowed from the traditions of everyday secular life. Diplomacy as one of the spheres of applied politics is a very complex and responsible type of human activity, which has always had a pronounced ritual character. The conclusion of contracts and alliances took place according to a certain scenario plan, according to which the ceremonial action developed. During the preparation and holding of the ceremony, the exchange of diplomatic letters and embassies continued, solemn meetings were arranged for the honored guests, feasts, theatrical performances, games, and festivities were given in their honor. the purpose of the article is to conduct a comprehensive study of the communicative functions of diplomatic ceremonial in international communication based on the analysis and generalisation of new facts with the involvement of archival materials and other sources introduced into scientific circulation for the first time. In this study, art is considered for the first time from the point of view of the communicative factor of a diplomatic ceremony. A ceremonial is an event in the life of society that has a symbolic meaning. The norms of ceremonial reflect not only ideology but also the social psychology of society, without an adequate interpretation of which it is impossible to correctly understand the behavior of statesmen in specific situations related to their official status.

Keywords: diplomacy; culture; art; political elite; ideology; society.

Introduction

By the beginning of the First World War, the Russian Empire was a state whose opinion could not be ignored. Court ceremonials, which emphasised the strength and power of the ruling dynasty, were the political programmes of the government (Golubev & Nevezhin, 2016; Gould-Davies, 2003). After the February Revolution of 1917, the politicisation of leisure became the most important feature of public life. Not only rituals, but also performances, concerts, and cinema sessions turned into political demonstrations. The Revolution used new artistic forms, decorations of demonstrations, processions, and mass celebrations. The origins of this phenomenon are in the mass celebrations of the French Revolution (Martin & Piller, 2021). The ceremonial action itself is a synthesis of the arts – pictorial design of space, music, choreography, and costume.

Already in the first years of Soviet power, the symbols of power entered “into the struggle for power.” At diplomatic ceremonies, this struggle was in the nature of a confrontation between European protocol traditions and the newly created rules of Soviet diplomatic etiquette by the staff of the Protocol Department of the People’s Commissariat for Foreign Affairs (ICID). The uniform at diplomatic receptions, concert programmes, the list of dishes served – everything had to meet the norms of Bolshevik ideology (Karyagin, 1994; How to Be Diplomatic, 2022). During the leadership of the People’s Commissariat of Foreign Affairs under V. Chicherin, Protocol Department under D.T. Florinsky is a collective of creative personalities who, without being afraid to experiment, developed norms of protocol practice that have been relevant for decades, compiled in 1923 by D.T. Florinsky’s “Brief Instruction on observing the rules of Etiquette adopted in bourgeois society” was taken as a basis for the creation in 1935 of a new manual on the protocol “Diplomatic Technique” (reprinted in 1938) (AVPRF. F. 057. Op. 3. P. 101. D. 1. L. 20-25).

From the first years of its existence, the Protocol Department of the NKID (People’s Commissariat of Foreign Affairs) (until November 12, 1923 – the protocol division (protocol unit), took an active part in the preparation of foreign visits to the RSFSR (Russian Socialist Federative Soviet Republic), and since 1923 – to the USSR (Union of Soviet Socialist Republics). In the 20-30s, Protocol Department employees were literally at the forefront of “diplomatic” relations, forming the foundations of Soviet protocol practice. Reports of D.T. Florinsky and comments on them by G.V. Chicherina are filled with interesting details that convey the atmosphere, and the spirit of the time with a lot of humor and self-irony. Elegant in form, they are very deep in content. Chicherin and Florinsky carefully analyse every situation that arises during visits, not to punish the guilty, but so that in the future such mistakes of the protocol service do not discredit the authorities, for many of whom the European diplomatic protocol is an external manifestation of bourgeois morality (AVPRF. F. 057. Op. 8. P. 106. D. 6. L. 157-159).

In addition to the development of regulatory documents for the preparation and conduct of foreign visits, the Protocol Department staff actively participated in the organisation of diplomatic ceremonies with the participation of diplomats accredited in Moscow and their family members. The peculiarity of the diplomatic corps’ stay in Moscow was that the embassy staff were in an unusual socio-cultural environment, the value system which was formed by the norms of Bolshevik ideology. Using the methods of agitation and propaganda, the authorities sought to form a negative attitude among citizens towards modern European culture, representatives of which were, among others, employees of diplomatic agencies.

Diplomatic life and ceremonial culture after the formation of the USSR

From 1923 to 1929, the diplomatic corps in Moscow was distinguished by the cohesion of its members and at the same time isolation from Russian reality. But at the same time, from the point of view of the development of diplomatic ceremonial culture, the life of the diplomatic corps was very busy. Receptions at embassies were arranged almost daily and were built according to a certain scenario: during lunch – conversations about politics and art, then a dance or concert program. Many accredited diplomats in Moscow were engaged in collecting objects. So, the Ambassador of France, one of the best French journalists J. Erbet acquired a collection of objects from Ural malachite. The head of the German Embassy, Count Brakdorf-Rantzau, collected antique bronze. Norwegian diplomat Dr. Urbi collected icons. Just like the Latvian Ambassador K. Ozols (2026), he believed that a modern diplomat should spend two years in Moscow to consider himself a professional. The embassies of the Baltic states were practically under siege in Moscow, as states that the USSR wanted to seize into its sphere of influence. The aggressive policy of the authorities has led to the fact that the diplomatic corps has become even more united. Receptions were held quite often at the Latvian Embassy, they were attended not only by well-known journalists, but also by representatives of the Soviet elite (Ozols, 2016). The Lithuanian Embassy occupied a special position in Moscow, largely due to the personality of the envoy Jurgis Baltrushaitis – poet, translator of Byron, Ibsen, d Annunzio, Hamsun, Wilde, Strindberg. Of the Soviet diplomats, who also needed to be included in the diplomatic corps, the most significant was G.V. Chicherin, who was a brilliant pianist, a subtle connoisseur of musical culture.

Despite an active diplomatic life, the Italian writer C. Malaparte (2018) calls the Soviet capital a provincial city in which the creativity of European writers was preferred to the creativity of European fashion designers. The Soviet nobility tried to “try on” the lifestyle of the pre-revolutionary elite of Russian society, but copying the form, it did not care about the content, about its moral and spiritual origins. The traditions of pre-revolutionary secular life continued to develop at receptions at embassies, to which representatives of the Soviet creative intelligentsia were invited. Stalin did not take part in the events of the diplomatic corps, but at the same time the entire diplomatic corps “with one voice” praised the lifestyle of the leader, whom he compared to Bonaparte after 18 Brumaire (November 9), 1799, when the Directory was dispersed in France, and the government headed by Napoleon Bonaparte came to power. Stalin was a dictator, the communist nobility was against him, in the late 20s its representatives tried to imitate Paris, London, Berlin or New York manners (Malaparte, 2018). Notably, the embassies of fascist Italy and Nazi Germany were the peculiar centers of the diplomatic life of the capital of the USSR. In the 20s, the Italian Embassy played a leading role in the life of the diplomatic corps, forming programs of diplomatic receptions, in which, for example, dancing was replaced by playing bridge.

Sports, in particular tennis, united members of the diplomatic corps, but did not contribute to their rapprochement with Soviet colleagues, who for the most part came from a working-peasant environment, were neither practically nor psychologically ready to communicate with foreign diplomats. This problem was discussed in the language of art at one of the most striking events of Soviet diplomatic life in the early 30s – the ball at the German mission (1931), at which, during a theatrical performance, the Soviet protocol was criticized for being late, not knowing foreign languages, etc. (AVPRF. F. 057. Op. 11. P. 109. D. 2. L. 73). During this period, ballroom ceremonial ceased to be a component of the state ceremonial culture, but it still remained an important component of European life. In diplomatic Moscow, balls were given not by official Soviet officials, but by members of the diplomatic corps.

It was the ballroom ceremonial, combining various types of arts, that allowed achieving the greatest emotional impact on those present, who, at the same time, were active participants in the ceremonial, owning a whole complex of relevant class norms. Of all the ceremonials, the ball had the utopian function to the greatest extent. Music, choreography, architectural decoration created an ideal environment from the point of view of artistic harmony. In the 30s, the staff of the German Embassy were the leaders of secular life, but at the same time, German diplomats did not seek to isolate the embassy and the entire diplomatic corps from the NKID staff, but were looking for ways to get closer to them. In particular, discussing protocol issues, for example, the appearance of a diplomat at official receptions.

When Hitler came to power in 1933, the music of R. Strauss and all modern German composers was banned in the USSR. Excluded were the repertoire of Wagner’s operas, which were performed on the stage of the Kiev Opera and Ballet Theater – in the 1926-1927 season – “Meistersingers”, in the 1932-1933 season – “Lohengrin” (Stefanovich, 1960). The Soviet-German agreements signed in Moscow in 1939 had a noticeable impact not only on the political, but also on the cultural development of Soviet society. In 1939, during negotiations with the German Foreign Minister in Moscow, the foundations of a new world order were laid and the map of Europe was “reshaped” considering the interests of Nazi Germany and the Soviet Union.

At the end of 1939, the pro-German musical policy began and the reason for this phenomenon was the Molotov-Ribbentrop Pact. But the changes in the foreign policy of the USSR were said in the language of art a few months before the meeting in Moscow, namely on May 5, 1939. On this day, at a concert for the participants of the military May Day parade in Moscow, the “Chorus of Sailors” by R. Wagner was performed in the 3rd department. Symphony orchestras began to perform R. Strauss (Nevezhin, 2011). The Protocol is not only an instrument, but also a kind of indicator of the priorities of the state’s foreign policy, which was especially clearly manifested in the relations of the Soviet leadership with German representatives in Moscow and during the visit of I. von Ribbentrop. The totality of protocol norms as a whole demonstrated the priorities of the Kremlin leaders in the field of international relations. One of the clearest confirmations of the Kremlin’s loyalty to the chosen course aimed at establishing friendly relations with Germany was the decision to stage R. Wagner’s opera “Valkyrie” on the stage of the Bolshoi Theater by the outstanding Soviet film director S. M. Eisenstein, who openly expressed his anti-Nazi views (Golubev & Nevezhin, 2016). On November 21, the premiere of the opera, which was a kind of “greeting” of a delegation that arrived from Berlin after Molotov’s talks with Hitler and Ribbentrop.

During the Soviet period, all the details of state ceremonies were carefully developed, each of which is an illustration of the ethical norms accepted in society. As in the pre-revolutionary period, great importance was attached to the gesture, musical accompaniment, and the language of the costume. Methods of appearance design are important signals, personality signs. Clothes are a business card. The attitude towards a diplomat is related to the perception of the country he represents. In choosing a suit, the personal preferences of a diplomatic employee give way to political expediency. The “expulsion” of the tailcoat, and even earlier the top hat, from Soviet protocol practice was regarded as a victory in the struggle against bourgeois values. Modern European dances were also considered carriers of ethical norms alien to the Soviet citizen. Despite the prohibitions of the authorities, the daily, unofficial life of Soviet people was filled with foxtrot, tango, waltz, which literally “punched” their way into dance halls at different periods of history. Each of them was accused of promoting sexual promiscuity, called obscene and vulgar. And here it is very important to distinguish between the original choreography and the subsequent “processed” by classical choreographers, teachers of ballroom dancing. The ennobled returned dancing to the ballroom floor and became its kings. Each dance in different periods of history had its own semantic meaning, its own intonation at the ball, being not only an organizational link, but also a kind of expression of the basic ideas of banal ceremonial. Diplomatic privileges and immunities extended not only to diplomats, but also to the forms of their leisure, in particular, to the programs of dance evenings. Thus, the foxtrot, banned in the USSR, is performed in embassies not only by foreign diplomats, but also by the head of the protocol department of the NKID, D.T. Florinsky. The 20s were a time of searching for ways to reconcile traditional European protocol norms with the Bolshevik ideology of the Soviet state.

With the expansion of international contacts, the problem of the exchange of commemorative gifts both in the foreign missions of the USSR and in Moscow itself became more acute and urgent. Especially acute was the issue of the relationship between the authorities and the keepers of the cultural heritage of the USSR – museum workers (AVPRF. F. 057. Op. 8. P. 106. D. 10. L. 223, 223 rev). It should be noted that if the interior items that were not returned to the museum storages remained in the USSR, then the works of painting, sculpture, decorative and applied art became the cultural heritage of other states. The canvases of B.M. Kustodiev “The Beauty” (AVPRF. F. 057. Op. 8. P. 105. D.1. L. 128, 129), S.Yu. Zhukovsky “Forest in early spring” (AVPRF. F. 057. Op. 21. P. 115. D. 4. L. 19), V.I. Zarubin “Landscape with three old ladies” (AVPRF. F. 057. Op. 21. P. 115. D. 4. L. 23), K.F. Yuon “Parade on Red Square on November 7, 1941” (AVPRF. F. 057. Op. 31. P. 155. D. 20. L. 48), A.I. Laktionov “Girl for embroidery”, P.P. Konchalovsky “Lilac” (AVPRF. F. 57. Op. 41. P. 198. D. 36. L. 168), I.E. Grabar “Frost, the last rays” were used as diplomatic gifts (AVPRF. F. 57. Op. 41. P. 198. D. 36. L. 169).

Foreign guests were generously gifted with fur products, some of which can rightfully be attributed to works of art. So, in 1943, Molotov’s wife gave the wife and daughter of the representative of the President of the United States (United States of America) Davis’s outfits were made of fox and ermine, and in 1946 a sable fur coat was presented to the Princess of Iran A. Pahlavi personally from I.V. Stalin (AVPRF. F. 057. Op. 26. P. 127. D. 7. L. 18). The range of Kremlin gifts is very diverse. If in 1944 U. Churchill received as an official gift 10 kg of caviar, 15 liters of vodka and 40 packs of cigarettes, then his wife in 1945 – a diamond of 5.58 carats (AVPRF. F. 057. Op. 24. P. 120. D. 7. L. 33; AVPRF. F. 06. Op. 7. P. 22. D. 246. L. 62).”The Prime Minister’s grocery set is rather evidence of special friendly relations, since in 1944 Churchill was still “his boyfriend”, and you can also give vodka to “your own”. In turn, M.A. Churchill earned a diamond for organising Soviet aid during the war. In this regard, the question involuntarily arises – for what merits the wives and daughters of Soviet leaders received very valuable gifts from foreign guests (platinum watches with diamonds of Stalin’s daughter from I.B. Tito, etc.) (AVPRF. F. 057. Op. 26. P. 127. D. 8. L. 32).

The visit of K. Churchill was one of the first independent visits of the wife of a state leader to the USSR. The “women’s visit” forced the staff of the Protocol Department to depart from the “men’s code” of the Soviet protocol, in which the presence of women at official receptions was not welcome. The situation began to change in March 1945 during the visit of Czechoslovak President Benes and his wife to Moscow: members of the delegation were invited to dinner with Stalin (March 28) together with their wives (AVPRF. F. 057. Op. 25. P. 123. D. 8. L. 53.). Ulanova, Maksakova, Kozlovsky, Mikhailov and others performed at the concert in the Central House of the Red Army (CDKA) [25]. The President’s wife visited the Moscow Art Theater (Moscow Art Academic Theater named after M. Gorky) (the play “Russian People”) and the ballet school at the Bolshoi Theater.

It should be noted that in the programs of official foreign visits there is practically no information about the visits of guests to academic drama theaters in Moscow and other cities of the Soviet Union. The reason for this phenomenon probably lies not only in the difficulty of translation – professionals possess a number of artistic techniques that allow not only to understand the meaning of what is happening on stage, but also to feel the atmosphere itself, the mood of the performance. Probably one of the reasons is the repertory policy of theaters, which could not refuse to stage plays by foreign and pre-revolutionary domestic playwrights. But even in the traditional staging of classical works, censorship could detect an encroachment on the foundations of communist morality, at the same time, visiting the Bolshoi Theater was an important component of the programs of foreign visits to the USSR. Great music and choreography, and outstanding performers, greatly contributed to the fact that the ballet “Swan Lake” became a kind of element of Soviet classical diplomacy (Karyagin, 1994).

After the “Basic provisions of Protocol practice in the USSR” approved in 1976 by the Central Committee of the CPSU (Central Committee of the Communist Party of the Soviet Union), official visits to the theater were excluded from the programs of foreign visits. (AVPRF. F. 057. Op. 60. P. 260. D. 1. L. 40, 41, 43, 44). The official version is saving public funds. But in our opinion, the main reason is the confidence of the leaders of the state that their political course does not need the support of art. Moreover, in the 70s and early 80s, representatives of the creative intelligentsia, including soloists of academic opera and ballet theaters, were either expelled from the country – Vishnevskaya and V. Rostropovich – or preferred to work in foreign collectives in the Bolshoi Theater or the Kirov Theater (Mariinsky Theater) – Natalia Makarova, Rudolf Nureyev, Mikhail Baryshnikov, Alexander Godunov. But the specific features of the Kremlin leaders’ “understanding” of the significance of works of art in the political life of society in no way begs for their value.

The art of ballet forced the world community to see the USSR as a country in which the traditions of classical art continue to develop, and, consequently, human values are not alien to the Soviet state. Thus, it is possible to build partnerships with the Soviet Union, which are based on mutually beneficial cooperation. At Kremlin receptions, there was a representation of power, the process of interaction between the party leadership and the invited audience, which allowed communicating (including using the language of art) to the broad masses the main ideas of power. Individuals with a high social status, an active and trustworthy part of society, were invited to the Kremlin.

Features of the development of the cultural repertoire in Soviet Moscow

In states with a pronounced vertical of power, state policy in the field of culture largely depends on the tastes of the leaders of the state. At the same time, not only are the people deprived of the right to choose, but also the ruling elite, which for the most part was deeply mistaken about their real capabilities. The slightest violation of the designated rules of the game could lead to moral and physical destruction. The proof of the above is the Soviet musical doctrine of the 30s-50s of the twentieth century during the active process of the totalization of art in the USSR.

A comparative analysis of the programmes of government concerts in Moscow and the repertoire policy of Ukrainian theaters showed that they were united not by what was performed, but rather by what was forbidden to perform. So, in the repertoire of theaters, including concert programmes, there are no works of Hindemith, Stravinsky, Bartok, Kozelli, Schoenberg, Mesian, Penderetsky, Berg, Krshenek, Schreker and Kurt Weil. They were excluded from concert programs and theater posters after Zhdanov’s articles against Shostakovich’s music – “Confusion instead of Music” (about opera “Lady Macbeth of the Mtsensk district”) and “Ballet Falsehood” (about the ballet “Light Stream”), published in January and February 1936 in the newspaper “Pravda” point to this.

In totalitarian states, the government deprives the people of the right to choose. The development of entire directions in the field of art depends on the leader’s predilection. Before the war, Stalin liked the music of I. Dzerzhinsky. As a result, the composer’s operas were staged on the stage of leading musical theaters: “Raised Virgin Land” – in Kiev (season 1937-38); in Odessa (1937), in Dnepropetrovsk (1937); “Quiet Don” – in Kiev (season 1936 – 1937), in Lviv (1940). The works of D. Shostakovich, including the opera “Lady Macbeth of the Mtsensk district”, did not make a proper impression on the leader. So, it is not surprising that they were not on the theater posters of opera houses and in the programs of government concerts. At the same time, the 7th Symphony (Leningrad) was performed on February 21, 1943 on the stage of the Royal Albert Hall of Arts and Sciences in London during the theatrical performance “Salute to the twenty-fifth anniversary of the Red Army”, which is a unique event in the history of Soviet-British cultural ties (RAHE/1/1944/16).

The press noted the “grandiose” design of the stage space, which represented a stylized view of the Russian city. Each of the two thousand participants, attracted from various services, factories, civil defense institutions, as well as the London Philharmonic Orchestra, numerous Guards orchestras, outstanding artists, was an important component of the stage action, which The Times called a “triumph” (The Times, 2022). Against the background of the aggravation of allied relations caused largely by the Katyn tragedy, as well as the problem of opening a second front in Europe, a concert dedicated to the twenty-sixth anniversary of the Red Army on the stage of the Royal Albert Hall on February 23, 1944 acquires special political significance.

A kind of culmination of the concert, composed of works by outstanding composers of the English musical Renaissance, led by Edward Elgar, was the work of G.F. Handel “Hallelujan Ghorus Aroma Messiah” performed by the Royal Choral Society and the London Symphony Orchestra (The Times, 2022). Despite the fact that the concert was dedicated to the Red Army, it became an important factor in British cultural diplomacy. In London, the music of D. Shostakovich and S. Prokofiev was played, but we could not find them in the programmes of government Kremlin concerts either during the war or in the post-war periods.

In totalitarian states, the subjective factor prevails over national interests, priorities in domestic and foreign policy. Stalin loved opera. Excerpts from opera performances by Tchaikovsky, Rimsky-Korsakov, Borodin, Rossini, Gounod were performed at almost every government concert. In choreography, he preferred characteristic and national dances to classical dance. The leader did not like instrumental music, especially symphonic and chamber music. We were unable to find fragments of symphonic works by Russian and Western European composers in the programs of government concerts, as well as long-lasting compositions for solo instruments – sonatas, concerts.

Stalin considered vocal music to be the highest kind of music. These opinions of the leader were reflected in the musical Soviet policy and were theoretically justified in the resolution of the Central Committee of the CPSU in 1948. In the field of folk music, he preferred Ukrainian and Russian folk songs. The Kremlin leaders had a special dislike for vocal and instrumental modernist music. Thus, Stalin’s tastes formed the basis of strict control in the field of musical creativity. The musical doctrine of the Soviet government was based on the musical tastes of the leader. This doctrine wore the mask of “socialist realism in music.” But it was the “mask” under which the music that gave Stalin pleasure, the works that acted on the leader “like a dentist’s drill or a musical slaughterhouse” (as Zhdanov put it), were excluded from the repertoire. In February 1948, the Moscow central newspapers published a resolution of the Central Committee of the CPSU(b) (Central Committee of the All-Union Communist Party of the Bolsheviks) about the opera “The Great Friendship” by Vano Muradelli, in addition to the author, D. Shostakovich, S. Prokofiev, A. Khachaturian, B. Lyatoshinsky, V. Shebalin, N. Myaskovsky.

Lviv Theater excluded the opera V. Muradelli and other “dubious” performances in the light of the new party decrees. In Lviv, Prokofiev and Khachaturian were “rehabilitated” only in 1965, when the ballets “Cinderella” and “Spartak” were staged on the stage of the theater. In 1985, S. Prokofiev’s opera “War and Peace” was presented to the audience. It is a mistake to say that only modern music was subject to the ban. What the leader did not like and did not understand, for example, the Viennese operetta, was not performed. Ballet “The Big Waltz” to the music of I. Strauss was stopped in Lviv in 1957, and the operettas “The Gypsy Baron” and “The Bat” – in 1960 and 1982, respectively. In the 40s, paradoxically, the cultural programmes of the Allies contributed more to the creation of a positive image of the USSR – a theatrical performance (1943) and a concert (1944) at the Royal Albert Hall – than the programmes of government concerts in the Kremlin and the Bolshoi Theater. A performance glorifying the Red Army was created in the Albert Hall, and in Moscow in the same year a reception was held at the Spiridonovka, which was more famous for abundant treats, rather than a concert programme. The “thaw” that came in the mid-50s forced Soviet leaders to reconsider the style and methods of international activity.

The number of diplomatic missions accredited in Moscow increased from 1918 to 1945 from 2 to 32. In 1960, the USSR already had diplomatic relations with 69 states, 53 foreign diplomatic missions were accredited in Moscow. Soviet leaders practically did not attend receptions at embassies, diplomatic staff, military personnel, cultural figures were sent there – all according to the approved list. In the early-mid-50s, the Soviet government began to take measures aimed at establishing active contacts with the diplomatic corps, providing it with information about new achievements, processes in the development of the economy, science, culture, etc. The protocol service organized regular screenings of new works of cinematography and theater, trips around the country, meetings with representatives of the creative intelligentsia.

In 1953-1954, conditioned upon the intensification of the USSR’s foreign policy, more international meetings, congresses, festivals, exhibitions, etc. began to be held. In the “activation” of work with the diplomatic corps, the main role was assigned to cultural programs. In the Bolshoi Theater, in the Kremlin Palace of Congresses, separate seats were assigned to diplomats. In the representative mansion of the Ministry of Foreign Affairs (Ministry of Foreign Affairs) Since January 1963, the USSR has organised weekly screenings of feature films, monthly author’s evenings of famous cultural figures. The demands to take measures to “activate” work with the diplomatic corps were repeated in the decisions of the Board in the 70s and 80s.

In 1970, the British Council (a semi-governmental organization operating under the auspices of the Ministry of Foreign Affairs in the field of cultural, scientific and other humanitarian exchanges) promoted the organisation of an exhibition of ancient Chinese drawings in London. In exchange, Beijing received the London Symphony Orchestra. In diplomacy, this cooperation has been called “symphonic ping-pong”. “Ping Pong diplomacy” became a household name after the Chinese-American table tennis match, which marked the beginning of active relations between the United States and the People’s Republic of China (People’s Republic of China).

Conclusion

In the early years of Soviet power, representatives of the workers’ and peasants’ government tried to ignore the norms of diplomatic protocol and etiquette, arguing that they were based on bourgeois morality alien to the young Soviet Republic. But already in the early 20s it became obvious that it is impossible to build partnerships with foreign countries without observing generally accepted European norms, traditions and conventions in international communication.

In the post-war years, the isolation of part of the diplomatic corps continued on an ideological basis. Such a situation could not but influence the behaviour of the members of the diplomatic corps in Moscow, in which there was, along with the traditional, a kind of diplomatic counterculture, that is, the deliberate disregard by the participants of international communication of the accepted protocol norms, and the rules of respect and politeness in international communication. Behind the seemingly “dry” language of the protocol are specific individuals with their habits and characters. In the system of international relations, art as a communicative factor not only poses problems, but also contributes to their resolution.

The study identified that art is a communicative factor not only in classical, but also in public diplomacy. In this regard, the profession of a diplomat implies communication both with persons provided for by the protocol service, and with scientists, writers, musicians, artists. Otherwise, diplomacy will remain an archaic institution that ignores public opinion, denies the possibilities of public diplomacy, and, consequently, the role of “soft power” in world politics, which defends the national interests of the state peacefully, using, among other things, the language of art in state ceremonies.

Declaration of Conflict of Interests

The author(s) declared no potential conflicts of interest.

Funding

No funding has been received for the publication of this article. It is published free of any charge.

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LGBT Themes in Children’s Media and Literature: Mirroring the Contemporary Culture and Society

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Komal Yadav1 & Dr. Nipun Kalia
Chandigarh University, Mohali, Punjab. ORCID: 0000-0002-9712-8670
1Corresponding author: Email: komal.surender@gmail.com

Rupkatha Journal, Vol. 14, Issue 2, April-June, 2022, Pages  https://doi.org/10.21659/rupkatha.v14n2.08

First published: June 19, 2022 | Area: Gender Studies | License: CC BY-NC 4.0

(This article is published under Volume 14, Number2, 2022)
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LGBT Themes in Children’s Media and Literature: Mirroring the Contemporary Culture and Society

Abstract

Queer theory in the context of cultural studies looks at a variety of cultural structures of the gay or lesbian as divergent, and prompts us to question the traditions in which an entire variety of sexuality has been omitted by the ‘politics of identity’, a politics that informs and polices popular cultural representations of the Queer. Moreover, it focuses on the limiting nature of identity and has primarily functioned as denaturalizing discourses. Culture is related to questions of collective social connotations, i.e., the many ways we make meaning of the ways of the world. However, meanings are not merely floating, rather they are produced. While watching cartoons might seem an innocent pastime, it has a lot more to do with the child’s psychology. Compared with other genres, cartoons can potentially trivialize and bring humor to adult themes and contribute to an atmosphere in which children view these depictions as normative and acceptable. Television shows, books, and movies with sexually-confusing messages introduce children to falsehoods and immorality and create insecurity among them. A general belief exists in the conventional heterosexual society that children are not equipped to handle these adult themes. The present paper tries to unfold the LGBT representation in children’s media, its impact on the child’s psychology and how it mirrors the contemporary culture & society.  This study will also investigate the need and appropriateness of the LGBT themes in children’s media along with their role in depicting the culture and society. The texts and media under study in the paper are Steven Universe, Danger & Eggs, Incredibles 2, The Legend of Korra and In A Heartbeat, Heather Has Two Mommies, Uncle Bobby’s Wedding, Mommy, Mama, and Me, and Daddy, Papa, and Me, King & King and Daddy’s Roommate.

Keywords: LGBT, queer, culture, society, cartoons, anime, children’s literature, transnormativity, homosexual, bisexuality, heterosexual, dequeer, heteronormative discourse

Queer theory is largely concerned with lesbian, gay, bisexual, and transgendered persons and societal concerns derived from LGBT and Feminist perspectives. However, it is a slippery slope since the inclusion of all identities that conflict with normative constructs is advocated. Classifying everything as Queer certainly fails to create meaningful understandings of individuals who, in their daily lives, are prejudiced against assuming positions of authority. Traditionally, in the heterosexual society, the existence of a kid who is openly LGBTQ is denied. It has been a long tradition in the study of children’s literature to examine the relationship between the real child reader and the imagined or inferred child reader, and adults present from the text’s invention through its reception. Just because we mirror and absorb our surroundings, external influences may have an impact on our personalities (Gecas and Schwalbe, 1983). This applies to children as well as adults. Symbolic representations and characters in children’s books serve as points of identification and sources of motivation for good deeds (Tetenbaum and Pearson, 1989). Children’s books provide a window into the cultural norms via the words and imagery they use (Fox, 1993). It’s crucial to know what messages and pictures children’s books with ‘gay’ or ‘same-sex’ oriented characters convey since they reveal an early understanding of their sexual orientation. Children’s literature is an important part of socialization. The children’s literature market is now flourishing (Brugeilles et al., 2002). When it comes to a child’s psychology, viewing cartoons may appear like an innocent pleasure. Children’s cartoons can trivialize and bring comedy to adult subjects, creating an environment where these representations are seen as normal and appropriate.

In recent times, young-adult works have endeavoured to fiercely handle subjects that bother youngsters. Consequently, the necessity to keep queer characters behind the curtains hidden from the interfering gazes of adults has dissipated to some extent.  Media role models supposedly affect personality traits as well as the values of an individual by the way of identification. There are two kinds of identification. Similarity identification is defined as finding similarities with or idealizing a media figure and living vicariously through his or her activities. Wishful identification, on the other hand, occurs when an individual desires to resemble a media figure due to the media figure’s appealing qualities (Matthews, 2018).

Television and books communicate and mirror culture in a variety of ways. The imageries of childhood T.V. programs persist within children as dominant parts of their memories (Anderson et al., 2001). In this manner, T.V. outlines generational subcategories in the culture. The characters and the way they are portrayed in picture books or other children’s books have an everlasting impact on children’s psychology. Whether considering animated series or animated films, the more the young ones are exposed to a mediated message, the more they are expected to observe that message as reflecting reality.

“Childhood has been recognized as a crucial emblematic function in neoliberal sexual politics, and it has been duly regularized as a central queer concern: an arguable crucible or ground zero of all sexual politics. This especially pertains to the child’s implication in regimes of categorization that are to govern complex coordinations of subjectivity across class, race, gender, maturational, and sexual fault lines (coordinations often related to what anthropologists used to call the incest taboo). At the same time, the child may be considered to harbour potential for resilience in the face of these overarching forms of containment.” (Janssen, 2020)

Impressions of media models made on child audiences affect their beliefs of the culture. Cartoons are more expected to sustain cultural norms despite challenging them. The same can be analysed in cartoons like Steven Universe, Danger and Eggs, Incredibles 2, and The Legend of Korra.

Steven Universe is one of the progressive shows which displays a range of diverse gender creative and queer characters. The series destabilizes gender by deconstructing the pre-established binaries. Love is handled inclusively, and is not restricted to romances which are heterosexual.

“The show is radically revolutionizing trans representation in media by being willing to give voice to less often represented gender identities. It provides us with a framework with which to investigate how agender and genderqueer identities and experiences can not only function but thrive within the genre boundaries of the fantasy cartoon. This genre, and here Steven Universe serves as an exemplar, tends to embrace a particular reliance on “magic” to define its set of narrative rules, images, and possibilities.” (Dunn, 2016)

Steven Universe, although not flawless, is an agreeable illustration of how cartoons can teach future generations what it is to go ahead of labels and defy expectations. One way in which Steven Universe depicts LGBT relations is by “fusion,” i.e. when two “gems” fall in love with each other and merge into one. For example, in the episode named: “Alone Together,” we see Steven and Connie “fuse” into Stevonnie who is a non-binary character and employs gender-neutral pronouns: they/them. In the episode: “Jail Break,” we discovered that Garnet, who is Steven’s guardian, is the creation formed out of a fusion between Ruby and Sapphire. Garnet is the living embodiment of a normalized lesbian romance, as her song goes, “I’m made of love.”

The idea of a chosen family is introduced in the show. For example:  “Connie Maheswaran is not related biologically to anyone in the rest of the family, and lives with her own (biological, nuclear) family, but has been accepted by the Gems, Greg, and Steven into their extended, chosen family unit, and has been taught aspects of Gem ways.” (Ondricka, 2017)

A chosen family is a set of people who intentionally ‘choose’ each other to assume important roles. One description of ‘chosen family’ is a set of people with whom you are not biologically connected yet emotionally attached and account for as ‘family’. There are several explanations why such a concept holds significance in various queer communities. Many queers simply fail to secure a way into the traditional ways of family building. Chosen families also frequently come into existence due to need. Several queer people do not depend upon their biologically determined families just like other (so-called normal) persons would probably be able to. In this cartoon, the concept of ‘chosen family’, ‘lesbianism’ and ‘gender-neutral pronouns’ are introduced. It communicates to the young viewers the ever-prevalent concept of the social institution called family along with introducing new dimensions to the same conventional concept. This new aspect is functioning to teach the children about the viability of less imagined/ never thought of options. The prevalent cultural norms are not hindered, but new possibilities are introduced.

Danger and Eggs, aired on Amazon Prime, has won Daytime Emmy Award, with its intriguing, colourful, unusual style of animation and assemblage of appealingly unconventional characters fits into the similar sort of “alternate universe” as related animated series Steven Universe and Adventure Time. Moreover, it is filled with queer and trans characters, whose voices are given by queer and trans actors. Its episodes contain central leitmotifs such as Pride celebrations and chosen families. Moreover, because it is a series having young children as its target audience, all themes are tackled in a pleasingly entertaining and unobjectionable manner. Danger & Eggs is a pleasant dive into LGBT family entertainment. There are also a lot of inordinate themes and messages that are significant for all children, those who belong to LGBT families and even those who don’t. But may have a distinct connotation for queer children, like discovering their identity, interrogating rulebooks and being keen to change their minds. In one of the episodes, two characters Phillip and DD Danger form a band along with a child called Milo who makes use of they/them pronouns. Rest of the characters on no occasion question that, there is no awkward discussion elucidating non-binary pronouns, rather all simply call them either by using “they” or “them” pronouns or by their name. This highlights transnormativity in children’s media. (transnormativity is the normalizing of transgender people’s existence and their experiences.)

Its first season clocks in at a respectable 13 half-hour episodes mostly comprised of two stories each. It’s a joy to watch, but the real power and importance of this show are hidden behind the laughs. The sunny side-up brilliance of Danger and Eggs can be highlighted through its theme song which goes like this: “It’s about a kid, an egg, a park, they do stuff. There’s more to it than that. It’s kind of hard to explain.” Danger and Eggs stars DD Danger and Phillip. DD Danger is the turquoise-haired girl who is the last in the line of the Daring Dangers – a family of stunt performers. Given her family history, she too dedicates her life to sweet stunts and dangerous action. Her best friend Phillip, an anthropomorphic egg, still lives inside his mother – a giant chicken that has taken roost in the centre of the aptly named Chickenpaw Park. In the show, neither of the main characters discredits the other, which promotes the culture of acceptance and assimilation. Both the characters are open to change, they seek to be the best they can be as they grow along the way. They face their fears, adapt to change, find forgiveness, fight injustice, and question rules, all while having fun and being genuinely happy. Danger and Eggs deftly dances between the perilous path of teaching complex morals and lessons without coming across as preachy, cloying, or pandering. There are many progressive ideas that the show advocates, as in the episode named Pennies, they explain the complicated concept of ‘confirmation bias’. Confirmation bias is the propensity to understand new evidence as validation of one’s prevailing biases, opinions or concepts. When Phillip donates the pennies from the wishing fountain to buy cat wheelchairs, the locals freak out fearing their wishes have been stolen and undone. This forces Phillip and DD to explain why that’s wrong as they face mob persecution. This is pretty heavy stuff for a children’s show. The show also tackles lessons like the importance of breaking traditions that make anyone unhappy, learning not to discredit people based on their appearance, the importance of political activism in the face of apathy, and the knowledge that family doesn’t begin and end with those you are directly related to. The show proudly and confidently pushes a message of progressive LGBTQ inclusiveness in every episode. And that comes from the DNA of the creative team heading the project.

While mainstream shows like Steven Universe, Loud House, and Star vs The Forces of Evil have dipped their toes into exploring queer subtext, Danger and Eggs simply makes it text and does so in a way that makes it look effortless. The show does not stereotype the LGBTQ community. It never takes the time to hold the audience by the hand or create othering qualifiers that allow its LGBTQ characters to be pushed into subtext. It never calls attention to any of its inclusive elements. It simply shows these things as normal. And that’s really the greatest lesson Danger and Eggs subversively teaches its young audience that this is normal, that there’s nothing strange or awkward or wrong about using they/ them pronouns, or having two fathers, or celebrating pride day, or cheering on a young trans girl who recently transitioned. By presenting these elements as normal, it eliminates the shame and stigma LGBTQ people face.

Other such cartoons like Bugs Bunny and The Simpsons also have trans and homosexual characters that just like the formerly discussed series make children aware of the LGBT culture that runs parallel to the mainstream culture. Consequently, the children are able to identify, accept and assimilate LGBTQ individuals and their culture from beginning, which prevents them from facing a cultural shock later in life.  “…the scenes of trickstering in Rabbit Fire require that Bugs Bunny’s agency be located somewhere outside conventional economies of desire: indeed, his persistent ability to queer the pitch of signification suggests that the rabbit is always already queer.” (Savoy, 1995)

In Incredibles 2, the characters Elastigirl and Evelyn though did not explicitly unveil their sexuality but are interpreted as queer by the audience. It makes a subversive social commentary and allegory. The new character Voyd, a queer stan, acts as ‘lesbian metaphor’. She worships Elastigirl for smoothening the road for other females as she makes women more visible by being the example of a successful breadwinner of the family. Voyd mentions that she is “out and proud” of herself despite the preconceptions of society. These subtle clues hint at the probability of Voyd being a homosexual.

The concluding section in the final episode of The Legend of Korra aired on Nickelodeon explored the likelihood of a romantic relationship between two female characters, Korra and Asami. The two eventually choose to go on a private vacation together and enter a new magical realm, with fingers interlocked and beholding lovingly into each other’s eyes. The scene is a ‘sequence of actions’ that ‘change the perceptions of its viewers. This is a rhetorical scene and is eventually up to the viewers to infer signs such as holding hands as indicating romantic tension between both the women.

“When it came to the final scenes of the episode in which Korra and Asami’s relationship moves from platonic to romantic, creator Bryan Konietzko asked himself, ‘How do I know we can’t openly depict that?’” (Banks, 2021)

Though inclusivity of the LGBTQ people is occasional but upgraded in media now, visibility of bisexuality precisely is very low. Shows like The Legend of Korra could serve as an encouraging depiction of bisexuality as it is effortlessly incorporated instead of using it as a device or joke in the plot. The graphic novel series creatively demonstrated the friendship evolved into a relationship between the two female lead characters. Initially, the readers showed surprise at the shift in the love interests but the overall response was positive and enthusiastic implying a certain degree of acceptance of the concept of bisexuality. The intention that the author tried to portray through the series included smoothening the ride of the LGBTQ in their constant battle with the world. The duo went through challenges, a love triangle but found romance in the most unexcepted of places. The series ended with the two protagonists intimately holding each other while fading away into the beautiful sunset. The diverse approach towards representing the queers through the undeniable power of media has had a great impact on our culture as the viewers were emotionally forced to lay down their traditional views and sympathize with the repressed community and their struggles. A similar message is conveyed through the short anime-based film created by students- In A Heartbeat (2017), which showcased a love story of two boys. This stands uniquely as a queer representation of sharing something rare and genuine is not often seen. The creators of this short four-minute six-second film, shed light on the fact that the aim of the film is to decrease the confusion amongst kids as they grow up.

Heather Has Two Mommies, written by Leslea Newman helps in making children more culturally competent. It is an iconic children’s picture book that tells a tale of a little girl who happens to be a child of a lesbian couple, Mama Kate, a doctor, and Mama Jane, a carpenter. Life was normal until the first day of school when she comes face to face with the reality that she doesn’t have a daddy. A classmate of hers, David, enquires about the occupation of her daddy, a question that leaves her in confusion and she wonders if she is the only one who doesn’t have a daddy. It was her teacher who helped everyone understand and accept that each family is unique and special in their own way:

“It doesn’t matter how many mommies or how many daddies your family has. It doesn’t matter if your family has sisters or brothers or cousins or grandmas or grandpas or uncles or aunts. Each family is special. The most important thing about a family is that all the people in love each other.” (Newman, 2009, p. 14-15)

The piece of literature faced a lot of criticism, and judgements and was put under the ban. As long as the literature is portrayed accurately and appropriately, it has all rights to be published and placed in libraries. Heather has two mommies ‘dequeers’ lesbian families by holding them equivalent to heterosexual or so-called normal families. The book takes a step ahead in an endeavour to inform the people that LGBT households are just like other or normal households while at the same time handling the unique problems they encounter. Concludingly, we can say that Leslea Newman’s book didn’t contain any superficial romance and the story presented life as it truly is- plain and simple. On similar grounds, Leslea Newman has penned the books Mommy, Mama and Me and Daddy, Papa and Me. These rhythmic illustrations/books similarly reinforce the notion of a happy and normal family of a homosexual couple. The couple in Mommy, Mama and Me tucks the kid in bed and kisses the child goodnight in a way a heterosexual couple would do: “Now I am tucked in nice and tight. Mommy and Mama kiss me goodnight.”  The child in Daddy, Papa and Me kisses his father goodnight: “Now Daddy and Papa are tucked in tight. I kiss them both and say night-night!”. There are believable families in both the books, with nothing extravagant or abnormal.  These brightly illustrated books introduce the concept of LGBT culture in a light-hearted and lyrical manner. It shows that it shouldn’t matter if the families are straight or not, what truly matters is the love they share.

In the book written by Sarah S. Brannen named Uncle Bobby’s Wedding, an anthropomorphic young guinea pig Chloe is bothered by the idea of her uncle’s marriage to his boyfriend Jamie, as she thinks he will not have fun with her anymore. Chloe can be seen as the personification of the conventional society that we have been living in and an embodiment of the apprehensions that the traditional society and culture hold for the idea of homosexual marriages. Just as Chloe is afraid of family relations and change, the society is also a way unaccepting of changes and alterations in the prevailing cultures. Unlike the other LGBT-themed children’s books, this book doesn’t depict a child’s struggle against the negative views, it suggests that same-sex relationships can normally exist and there is not any need to defend them. The final scene features Bobby and Jamie with Chloe between them and the light of the full moon shining upon them suggests that even the homosexual couples are complete in themselves and do not need the opposite gender to complete them.

King & King authored by Stern Nijland, presents Bertie, a prince of marriageable age for whom a princess is being searched. The book disrupts the conventional formula of a boy falling in love with a girl. The queen invites princesses from all over the world to meet her son but none could interest the prince. Princess Madeleine accompanied by her brother Prince Lee also visits. Both Bertie and Lee fall in love at first sight and they get married. The entire ceremony concludes smoothly and the kingdom gets another king as the two princes are declared ‘King and King’. The ending scene of the story shows the kings kissing and embracing each other. This story was claimed to be inappropriate by many parents and a lawsuit was filed against it. There exist multiple orientations based on culture, sex and gender all around us. It is unfair to exclude them within the walls of a classroom therefore such books play an important role.

Another incredible example of the contemporary LGBT culture is the book Daddy’s Roommate written by Willhoite, M. (1990) which presents the homosexuality concept to be normal and acceptable. The book is reinforcing the idea of a gay couple being as happy, responsible and functional as a straight couple. Moreover, the book is informative rather than persuasive. The main character is a boy whose parents are divorced so he lives alternatively with both his parents. The boy’s father has a roommate who is his love interest. The boy is taught that “being gay is just another type of love. And love is the best kind of happiness”. The book is one of the first to provide a positive portrayal of the homosexual community and is aimed at amending the discrimination that they face. The book endeavours to present the idea of gender roles and sexuality in a new way.

As highlighted in the books: Heather Has Two Mommies and Uncle Bobby’s Wedding, Mommy, Mama, and me, and Daddy, Papa, and me, King & King and Daddy’s Roommate, in children’s literature, the theme of homonormativity is clearly evident.

“…because this sub-genre of children’s literature is still developing, evidence suggests that there is also a small but important number of contemporary texts that have the potential to expand the ways in which LGBTIQ?+?families are depicted.” (Hedberg, 2020)

Effective social justice movements, including those at the level of children’s literature, address the ways different forms of oppression intersect and affect the experiences of diverse queer identities. Children’s literature can help combat heteronormative discourse by instilling at a young age the inherent value of all people. Inclusive children’s literature can help combat socialized aspects of heteronormativity and other forms of oppression.

Children’s books reinforce heteronormativity through the nearly exclusive celebration of homonormative and nonthreatening LGBT characters. A subgenre of children’s literature is referred to as new queer children’s literature. The authors represent queer youth as they negotiate various social institutions, especially the family and society. It is suggested that an ambivalent reading of these images—one neither committed to anti-normativity nor assimilation—can help us understand the queer present at its most affirmative and, by extension, aid us in beginning to theorize possible queer futures. As stated by Dr. Gayle E. Pitman, a professor of psychology at Sacramento City College in California and author of several LGBT -themed books designed for kids:

“There’s a concept called symbolic annihilation in psychology and sociology, which is the idea that if you don’t see yourself represented or reflected in society or in media (television, movies, books), you essentially don’t exist. That’s why it’s so important to have L.G.B.T. representations in children’s books.” (Pitman, 2018)

Considering the formerly discussed cartoons and books addressing LGBT themes, children’s media/books shouldn’t simply be asexual, just as children aren’t asexual. This points to the fact that gender identity and sexual orientation do not in any way point at children being sexual in the same way as adults but rather signify the perceptibility of such concepts at an early stage of life. This can clearly be seen in a girl child marrying her doll to the prince charming, a little boy racing his car. So, it can be noticed in queer children when they couple their dolls differently or play roles in child games according to where they think they fit perfectly, irrespective of the sex that they were born with.

References

Anderson, Daniel & Huston, Aletha & Schmitt, Kelly & Nichols, Deborah & Wright, John. (2001). Early Childhood Television Viewing and Adolescent Behavior: The Recontact Study. Monographs of the Society for Research in Child Development. 66. I-VIII, DOI: 10.1111/1540-5834.00120.

Banks, Emma. (2021). ‘The Hero Does Always Get the Girl’ An Exploration of Queer Representation in Child Centric American Animated Cartoons and Popular Culture with A Case Study on The Legend of Korra. DOI: 10.13140/RG.2.2.17263.56484.

Barry, P. (2009). Beginning theory: An introduction to literary and cultural theory. Manchester, UK: Manchester University Press.

Beasley, C. (2005). Gender & sexuality: Critical theories, critical thinkers. London: SAGE.

Bird, B. (Director). (2018). Incredibles 2 [Film]. Walt Disney Pictures.

Brannen, S. S., & G.P. Putnam’s Sons. (2008). Uncle Bobby’s wedding. New York: G.P. Putnam’s Sons.

Butler, J. (1990). Gender trouble: Feminism and the subversion of identity.

Butler, J. (2004). Undoing gender. New York: Routledge.

Butler, J., & Salih, S. (2004). The Judith Butler Reader. Malden, MA: Blackwell Pub.

David, B., & Bravo, E. (2017 July 31). In a Heartbeat – Animated Short Film. https://www.youtube.com/watch?v=2REkk9SCRn0&t=26s

DiMartino, M., Santos, J., & Konietzko, B. (Executive Producers). (2012-2014). The Legend of Korra. Nickelodeon Animation Studio.

Dunn, E. (2016). Steven Universe, Fusion Magic, and the Queer Cartoon Carnivalesque. Gender Forum     (Vol. 56, pp. 44-57).

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Glover, D., & Kaplan, C. (2009). Genders. Milton Park, Abingdon, Oxon: Routledge.

Haan, L. ., & Nijland, S. (2002). King & King.

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Hedberg, L., Venzo, P., & Young, H. (2020). Mums, dads and the kids: Representations of rainbow families in children’s picture books. Journal of LGBT Youth, 19, 198 – 216. DOI:  10.1080/19361653.2020.1779164.

Hoffner, C. A., Levine, K. J., Sullivan, Q. E., Crowell, D., Pedrick, L., & Berndt, P. (2006). TV Characters at Work: Television’s Role in the Occupational Aspirations of Economically Disadvantaged Youths. Journal of Career Development, 33(1), 3–18. DOI: https://doi.org/10.1177/0894845305282768

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Kennedy, F. (2021). Change your mind: Stevonnie’s new body schema and queer literacies in Steven Universe. Journal of Visual Literacy, 40(3-4), 233-249. DOI:  10.1080/1051144X.2021.1974774.

Lester, J.Z. (2014). Homonormativity in Children’s Literature: An Intersectional Analysis of Queer- Themed Picture Books. Journal of LGBT Youth, 11, 244 – 275. DOI:  10.1080/19361653.2013.879465.

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Newman, L., Thompson, C., Brown, K., & Tricycle Press. (2009). Mommy, mama, and me.

Ondricka, A. L. (2017). Family, selfhood, and growing up in the queer world of Steven Universe (Doctoral dissertation, San Francisco State University). San Francisco State University Depository. https://scholarworks.calstate.edu/concern/theses/2227mr65v.

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Komal Yadav is a Research Scholar in the Department of English at Chandigarh University. Her research concentrates on queerness in children’s literature and media.

Dr. Nipun Kalia is an Associate Professor of English at the University Institute of Liberal Arts and Humanities, Chandigarh University, where he teaches Literary Theory and Criticism, Gender Studies, Film Studies/Theory and other courses. He earned a doctorate from the Department of English and Cultural Studies, Panjab University, Chandigarh where he specialized in investigating the ways in which gender politics and conventional cinematic representations of sexuality are depicted and explored in selected films. He occasionally conducts workshops on Gender Sensitization and Equality.

Evolution of Concept “Black” in the US Media Discourse

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216 views

Tatiana Melnichuk1 & Natalia Saburova2

1North-Eastern Federal University, melnichuk.ta@gmail.com, ORCID 0000-0002-8126-0925

2North-Eastern Federal University, natalya_saburova@inbox.ru, ORCID 0000-0002-9743-4862

Volume 13, Number 4, 2021 I Full-Text PDF

DOI: 10.21659/rupkatha.v13n4.53 

Abstract

Media discourse is an effective tool for projecting and shaping the public perception of a certain idea or image. The article focuses on the linguistic and semantic representation of the concept “Black” in the American media discourse with a particular attention to how the concept representation has evolved from the 1990s to 2010s. The study employed corpus methodology (keyness, frequency, concordances) to analyze news articles from “The New York Times” and “The Los Angeles Times”, which were arranged into three corpora according to the publication date (1990s, 2000s, 2010s). The corpus analysis established a number of changes in the concept “Black” representation manifested primarily through the high relevance keywords and high frequency collocations. Dominant semantic components were identified in the concept representation in each corpus, as well as notable shifts in core and peripheral aspects within these semantic components. The analysis showed that although the semantic components ‘racial / ethnic inequality’ and ‘economic issues’ remain at the core of the concept in each corpus, they are expressed through connections with other semantic components which may vary throughout three decades, such as ‘culture’ in the 1990s, ‘education’ and ‘politics’ in the 2000s and ‘police brutality and profiling’ and ‘appearance’ in the 2010s.

Keywords: concept, black, representation, media discourse, keyness

New Media, Urban Marginals and Gerontocracy in India: A Study of Older Adults in Kolkata

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199 views

Dr. Debarati Dhar

Assistant Professor, School of Communications, XIM University, Bhubaneswar, India. Email: dhardebarati@gmail.com

Volume 13, Number 4, 2021 I Full-Text PDF

DOI: 10.21659/rupkatha.v13n4.17

Abstract

My paper seeks to explore the linkage between new media and the Urban Marginals with special emphasis on the ageing population in Kolkata. Conventional use of media for ageing has made the aged population a passive victim to be duped by the media messages. Given the structural locations and positions, mass media is of no use where the considerations are for younger populations. Although the ageing population may be a marginal category keeping in view the larger media ecology, new media provides the potential to the aged population to be inclusive of urban governance provided they have access and availability. With the help of substantive details, my paper would seek to address the idea of ‘precarity’ associated with the aged population and their way of coping with such precarity with the help of new media in Kolkata. This paper would provide a select reading of samples (qualitative data) from different regions of Kolkata. Through substantive details my paper would provide insights about a vulnerable population, otherwise, neglected in the making of urban governance.

Keywords: New Media, ageing population, older adults, urban governance, mass media, Kolkata.

Television and Material Culture: Mediating the Temporal and Consumerist Practices in Pre-liberalised Kerala

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232 views

Benita Acca Benjamin

Research Scholar, Institute of English, Kerala University. Email: benitabenjamin47@gmail.com

 Volume 13, Number 4, 2021 I Full-Text PDF

DOI: 10.21659/rupkatha.v13n4.16

Abstract

The introduction of television in Kerala was an event marked by the encounter between spatial practices, discursive structures and visual paradigms. As a result, it becomes important to contextualise television’s presence in Kerala in the socio-economic conditions that defined the region in and around the time when television was introduced. This would provide some seminal cues about the mutual imbrications between television and its politico-discursive context. The present paper tries to look into the ways in which television fashioned new spatio-temporal practices and embodied various consumerist tendencies in pre-liberalised Kerala to argue that television is an artifact grounded in the region’s cultural values and material aspirations. The first section looks at how television-viewing and the socialities formed around the act were ‘timed’ by television. In the second section, the paper studies the popular advertising strategies employed to market television as a ‘tamed’ object that is representative of the consumerist aspirations that defined the region.

Keywords: Television, Material Culture, Temporalities of television, Consumerist aspirations