Film & Media Studies - Page 3

Impact of Digital Technologies on the Development of Modern Film Production and Television

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888 views

Zoya Alforova1, Serhii Marchenko2, Halyna Kot3, Alla Medvedieva3, Oksana Moussienko4

1Department of Audiovisual Art, Kharkiv State Academy of Design and Arts, Kharkiv, Ukraine

2Department of Film Directing and Screenwriting, Kyiv National I. K. Karpenko-Kary Theatre, Cinema and Television University, Kyiv, Ukraine

3Department of Television Journalism and Actor?s Mastership, Kyiv National University of Culture and Arts, Kyiv, Ukraine

4Department of Cinema Studies, Kyiv National I. K. Karpenko-Kary Theatre, Cinema and Television University, Kyiv, Ukraine.

Email: marchenko5382-3@lund-univer.eu

Volume 13, Number 4, 2021 I Full-Text PDF

DOI: 10.21659/rupkatha.v13n4.72

Abstract

The popularity of streaming services has been steadily growing over the past 5 years, and the number of subscribers is increasing. This study was conducted to find out how the popularisation of streaming services affects filmmaking. The history of cinema is inextricably linked with the development of technology. It should be noted that each new page in the history of the film industry began with the invention of new innovations. During the digital age, a rapid leap forward in the television and film industry was also inevitable. Digital cinema is a format that has virtually left film and analogue cinema technology behind. Each revolution in the film industry has been a new step towards providing audiences with a new experience and an even more vivid film experience. Streaming services are one of the innovations that have emerged thanks to the development of digital technologies. They allow viewers to receive content for a fixed price. Streaming guarantees quality and availability with minimal technical support. For this study, theoretical materials on the impact of digital technologies on changes in cinema were investigated. The study analyses data on changes in the audience of the most popular streaming services over the past 10 years. The results of the study showed that the increase in demand for streaming and online cinemas affects the audience’s requirements for the genres and format of cinema. To satisfy audiences, filmmakers are constantly modernising the industry. It can be concluded that the tastes of the audience are changing and the workers of the film industry should be guided by this. In the future, global and Ukrainian streaming services will be able to create original content that will meet the requirements of viewers.

Keywords: film industry, digital era, streaming services, online cinemas, video content

 

The Paradigm of Transmediation: An analytical reading of the dynamics of comic strip translation with reference to select Nonte Fonte panels

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238 views

Dr. Archita Gupta

Post Graduate Teacher in English, Henry Derozio Academy, Directorate of Secondary Education,Government of Tripura.

ORCID ID:0000-0001-6030-141x. Email: architagupta82@gmail.com

Volume 13, Number 4, 2021 I Full-Text PDF

DOI: 10.21659/rupkatha.v13n4.52 

Abstract

The present study focuses on the translation of a pure Bengali vernacular strip Nonte Fonte in English and to colour and its reception across the Bengali reading and speaking populace especially of Tripura, a North Eastern state of which the researcher is a part.  At the same time this paper also highlights the way in which an apparently innocent comic strip such as Nonte Fonte showcases and disseminates, naturalizes and legitimizes stereotypes that represent negative codification of the cultural ‘Other’ (the inhabitant of Orissa relocated to Kolkata for work for instance) through its image /illustration medium and how the target reader internalizes it. Attempt has also been made to locate how market forces and the demand of English readership/target culture influence the translated product/text, thus pertaining to  Bassnet’s (2007) concept of  cultural capital which  can be loosely defined as that which is necessary for an individual to belong to the ‘right circle’ in the society (p.19). Translation helps a culture to come closer to the ‘cultural capital’ of the other. The concept of cultural capital is most pertinent to the power relation, concept of hierarchy and negotiation involved in translation in this context. Cultural capital here is not the Source Text (ST), but the Western canon of English language and English readership (global readership in English in this context that would generally define itself as a summation of the Bengali (with or without Bengali reading competence, but with English reading competence) and non- Bengali but English reading domains in India and the rest of the English reading world). However as has been pointed out later in this paper, the publisher tends to contain and restrict the consumption of his product- the text thus translated, within a supposed niche of target readership, the Bengali children. The paper also interrogates the impracticality of such a proposition.

Keywords: Image, translation, codification,  transmediation, reader-response.

Lost in Translation: Culture-bound Lexical Items in English Subtitles of the Rap Songs by Indian Rapper ‘Badshah’ in Bollywood Movies from 2016-2021

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274 views

Ritika Sinha

Assistant Professor of English, Goswami Ganesh Dutta Sanatan Dharma College, Sector 32, Chandigarh. E-mail: ritika.sinha@ggdsd.ac.in, ORCID: 0000-0003-1746-316X

Volume 13, Number 4, 2021 I Full-Text PDF

DOI: 10.21659/rupkatha.v13n4.48   

Abstract

Subtitling, a subfield of translation studies has witnessed a recent upsurge in India. The rise of subtitling services can be attributed to the fact that the number of viewers from outside the country is increasing phenomenally, thanks to the global streaming platforms. Subtitling is an art; it involves translation of the language of the video to another language with an objective to retain the temper of the original message for the target audience. The subtitler is faced with the daunting task of preserving the idiom of the source text (ST) and the target text (TT). Since, the meaning in both source and target language is profoundly affected by the cultural context, it is important to undertake the practice of translation while respecting and reflecting cultural ethos of each language. This research aims to investigate the English subtitles of selected famous rap sequences by Indian rapper ‘Badshah’ in Bollywood songs released from 2016 to 2021. With an aim to assess the quality of translation of the selected song sequences, an analysis is made of the sematic peculiarities that are lost in translation from Hindi/Punjabi to English. The loss can be mainly attributed to Hindi and Punjabi cultural references or culture-bound terms which do not have a suitable equivalent lexical item in English language.

Keywords: Translation, Subtitles, Translation studies, Bollywood subtitling, rap songs, English Subtitles

 

Ability as ‘performance’: analyzing the able-ness of ‘life’ through a critical study of The Shawshank Redemption and The Dark Knight

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302 views

Dr. Souradip Bhattacharyya

Assistant Professor, Amity Institute of English Studies and Research, Amity University, Kolkata. Email: srdp007@gmail.com, sbhattacharyya@kol.amity.edu

Volume 13, Number 4, 2021 I Full-Text PDF

DOI: 10.21659/rupkatha.v13n4.47  

Abstract

This article deals closely with the relation between the ability and state of being alive. It asks an elemental question: what does the word ‘life’ remind us of? While ‘life’ may generically be defined as the ability to do all that signifies the act of living, a more political way of defining ‘life’ would be to consider it as the medium of being alive as human or, an individual person’s existence. The generic definition of ‘life’ given above may suffer from reductionism if ‘ability’ is interpreted as a thing-in-itself, natural to mankind as an inherent, embedded process. This article, therefore, aims to analyze life by stepping out of this biological method of understanding and concentrates on the socio-economic and cultural nexus in which the ability to do is produced. It has chosen cinema as a medium of analysis because cinema does not dwell in a (cinematic) utopian space of its own, but it represents reality as much as it affects reality through the audio-visual experience of the audience.

Keywords: life, ability, performance, subject, death

From Agatha Christie’s The Mirror Crack’d from Side to Side to Rituparno Ghosh’s Shubho Muharat: Film Authorship and Transcultural Adaptation

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274 views

Akaitab Mukherjee

Assistant Professor, School of Social Sciences and Languages (SSL), Vellore Institute of Technology (VIT), Chennai, India. ORCID id: 0000-0001-6410-9898. Email: akaitab.mukherjee@gmail.com

Volume 13, Number 4, 2021 I Full-Text PDF

DOI: 10.21659/rupkatha.v13n4.46  

Abstract

In her book A Theory of Adaptation Linda Hutcheon uses the term “transcultural adaptation” to illustrate different context in which literary or other cultural texts are adapted. This relocation of text through adaptation often adds multiple interpretations or alters textual politics. Hutcheon further argues that transcultural adaptation can transform the text in unpredictable direction. The paper seeks to explicate eminent Bengali film director Rituparno Ghosh’s (1961-2013) Shubho Muharat (The First Day of the Shoot, 2003) which is influenced by Agatha Christie’s (1890-1976) novel The Mirror Crack’d from Side to Side (1962). The essay untangles Ghosh’s strategy to add Indian socio-cultural background in the western text. He expresses authorial intensions when he re-narrates of the novel on screen. The paper argues that the transcultural adaptation creates a “Third Space of enunciation” where the auteur uses the traits of detective film and repeats authorial intention. Following Janet Staiger’s reinterpretation of auteurism the essay argues that duplication of authorial impulse is Ghosh’s “technique of the self”.

Keywords: Transcultural adaptation, Film Authorship, Third Space of enunciation, Detective Film, Rituparno Ghosh

Locating an efficacy of the humane time in Ray’s Agantuk: a travel beyond the object

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186 views

Richik Banerjee

State Aided College Teacher, St. Paul’s Cathedral Mission College, University of Calcutta, PhD scholar (English), Amity University, Kolkata, banerjee.richik@gmail.com, https://orcid.org/0000-0002-0851-284X

Volume 13, Number 4, 2021 I Full-Text PDF

DOI: 10.21659/rupkatha.v13n4.45   

Abstract

The ontology of time and space has always been a subject of materialist prospectus bearing a halo effect of ‘modernity’ and ‘progress’. The enquiry into the sign of modern is a mechanical category of production where substantial copies of ‘progress’ have religiously been equated with a break from the past. This breaking away from the centre (soul) is, of course, associated with a desire for the non-native design. Simultaneously, the past becomes historicized as primitive dangers while the present/‘modern’ morphs into a non-past spectacular diffusion. Satyajit Ray reloads his artillery of the cerebral one last time in his masterpiece titled, Agantuk (The Stranger), where he pits the idea of a spectral past having an agency to redo the class binary against the totalitarian time(s) in a modern urban space which prides itself on the abuse of power-as-civility. Ray introduces a nuclear family of three (a married couple and their son) where the protagonist, Manmohan Mitra, returns as an archived data in the body of a forgotten relative. His entry into the house ruptures the canny knots of the ‘home’ where the director exposes limits of the modernized time. This paper tries to analyze how Ray uses the motif of ‘travel’ in its cinematic cloth to critique the ingestion of global progress as nothing but an accumulation of fallen spectacles that commodify both a subject who is consuming the object-in-time (progress) and also the object that is all the time getting alienated from its own subjective merit. Mitra becomes the mouthpiece of the director for conveying the paradoxes of time-as-capital in the burgeoning of speculative modernity.

Keywords: modernity, progress, primitive, home, time

Tyrannous Minds and Tamed Bodies: The Curious Case of Irene Adler from Canon to Screen

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303 views

Debanjali Roy1 & Tanmoy Putatunda2

1Assistant Professor, School of Languages, KIIT Deemed to be University, itsmeanjee@gmail.com, https://orcid.org/0000-0002-2496-6091

2Assistant Professor, School of Languages, KIIT Deemed to be University, tanmoy.putatunda@gmail.com, https://orcid.org/0000-0002-9698-9487

Volume 13, Number 4, 2021 I Full-Text PDF

DOI: 10.21659/rupkatha.v13n4.44   

Abstract

Appearing in the singular short story “A Scandal in Bohemia” in Sir Arthur Conan Doyle’s Sherlock Holmes series, the character of Irene Adler has been adapted and reconstructed in subsequent literary and visual media. Twenty-first century screen adaptations have swivelled upon postfeminist re-appropriations of the character and overt sexualisation of the ‘body’, thereby engaging in reassessment of the Irene-Sherlock relationship and problematizing gendered presentations of the character. Locating Irene in a heteronormative space, such narratives have attempted to revise the image of the cross-dressing ‘adventuress’ through varied portrayals which seemingly broaden her scope by means of her deliberate transgressions of fixed gender tropes. This article, by taking into account the gendered power-play embedded in three popular twenty first century screen adaptations of the text, namely, the films Sherlock Holmes (2009) and Sherlock Holmes: A Game of Shadows (2011), CBS’s Elementary (2012-2019) and BBC’s Sherlock (2010-2017), scrutinizes the dilemma of presentation of Irene Adler through the lenses of sexual dynamics and gendered performances.

Keywords: Gender dynamics, Sexuality, Body, Subversion, Adaptation, Performances, Identity

Ideological Reconfigurations: Privacy, Voyeurism and Form in Recent Malayalam Cinema

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292 views

B. Abhijith

Research Scholar, Department of Cultural Studies, The English and Foreign Languages University, Hyderabad, E-mail: aabhinov.91@gmail.com, ORCID id: https://orcid.org/0000-0002-8394-612X

Volume 13, Number 4, 2021 I Full-Text PDF

DOI: 10.21659/rupkatha.v13n4.43   

 

Abstract

This paper traces a particular moment in the recent history of Malayalam Cinema when a shift in the representation of the private sphere was attempted. In the period after 2010, a set of new Malayalam films carried a shift in terms of aesthetics and narrative techniques and went on to unfold in a full-fledged manner by the end of the decade. The paper would look at Chappa Kurishu (Head or Tails, 2011), one of the early movies of this tide to shed light on the remarkable shift it achieves in representing the scenes of romantic and erotic intimacy on screen. As the narrative of the movie centers around the fight over a smart phone that ensues between two strangers in the city of Kochi, it gets entangled with questions of privacy, class and contest over the urban spaces.  Bringing to the discussion contestations over the meanings of public and private manifested in certain urban-based movements in recent times like ‘Kiss of Love’ protests, it is argued that Chappa Kurishu can be read as a response to the contradictions arising out of the emergence of new subjects in the wake of urban transformations and the conflicting cinematic publics of multiplex and single hall theatre. The formal transactions between cinematic form and video form, the paper suggests, is one of the ways in which Chappa Kurishu attempts to respond to this situation in a way that signals the transitional position of the spectator subject.

Keywords: Malayalam Cinema, Voyeurism, Privacy, Video, Film Form

Melancholic Vision and Utopian Imagination: Amma Ariyan and Left-wing Culture in Kerala in the 1970s

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220 views

P. Muhammed Afzal

Assistant Professor, Department of Humanities and Social Sciences, Birla Institute of Technology and Science, Pilani (BITS Pilani), Pilani, Rajasthan, India-333031. ORCID ID: 0000-0002-9989-6251. Email: muhammed.p@pilani.bits-pilani.ac.in

Volume 13, Number 4, 2021 I Full-Text PDF

DOI: 10.21659/rupkatha.v13n4.42   

Abstract

Situating the Malayalam film Amma Ariyan in the context of radical Left politics in Kerala during the “long 1970s”, this paper argues that Left-wing cultural productions during the period offered a melancholic vision of history that sustained a utopian imagination. In popular discussions, the 1970s is seen as a period of “misguided adventurism” and defeat, and the nostalgia for the period is treated as a paralyzing, backward looking attitude.  Drawing on contemporary scholarship on Left melancholy, nostalgia, and utopia, this paper looks back at the 1970s from a perspective where melancholia is a stance that offers a critical vision of the past as well as the future. This paper argues that the “failed heroes” in Left-wing cultural productions in the 1970s refused to “resign themselves to … the inevitable and ‘natural’ character of the most monstrous inequalities”. This “refusal to be realistic” has been very central to the sustaining of a utopian imagination which acquires more significance in the context of the perceived reactivation of “communist desire” in the contemporary times.

Keywords: Amma Ariyan, Radical Left, Left Melancholy, Malayalam Cinema, Kerala

Neoliberal Cricketing Subjects in Contemporary India: The State-Market Dichotomy in Two Cricket Movies

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199 views

Rakesh Ramamoorthy

Assistant Professor, Department of English, Mar Ivanios College (Autonomous), Kerala, India. Email:  rakeshmoorthy@gmail.com, https://orcid.org/0000-0002-2355-1054

Volume 13, Number 4, 2021 I Full-Text PDF

DOI: 10.21659/rupkatha.v13n4.41  

 Abstract

This essay examines the ways in which two popular cricket movies from India — the Hindi movie Iqbal (2005) and the Tamil movie Jeeva (2014) — validate the tenets of “roll-back neoliberalism”  (Peck and Tickell 2002), an ideology that calls for the withdrawal of State-regulatedwelfare mechanisms in favour of free market capitalism. The protagonists of these movies are talented cricketers from underprivileged backgrounds, and they are excluded from regional and national teams by corrupt cricket board officials. This essay critiques a common story arc that these narratives share: the protagonists are quintessentially neoliberal entrepreneurial subjects who overcome the marginalization through adept exploitation of commercial potential of the sport. The argument is that the discursive delegitimization of State intervention in cricket, and the concomitant framing of the free market as a progressive and inclusive entity, are disempowering for the cricketing public. While a State-regulated sporting culture does have its exclusionary aspects, this essay contends, contrapuntally, that the neoliberal validation of the free-market rationale can be problematic in that it absolves the State of the responsibility of fostering an inclusive cricketing culture. This study thus offers a contingent and strategic endorsement of the Indian State’s intervention in the nation‘s cricketing cultures.

Keywords: Indian cricketing nationalisms, neoliberalism, caste and cricket, Iqbal, Jeeva