Media Studies

Exploring the Alt News Phenomenon: A Case Study of One of India’s Most Prominent Fact-Checking Campaigns

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181 views

Rositta Joseph Valiyamattam  
Fellow of the Royal Society of Arts, U.K.

Rupkatha Journal, Vol. 16, Issue 4, 2024. https://doi.org/10.21659/rupkatha.v16n4.06
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Abstract

The AI-powered digital revolution of the 21st-century world has greatly exacerbated the problem of fake news, which has been a menace to humankind since ancient times. Misinformation and disinformation have infiltrated every sphere of contemporary human life, causing immense damage in the social, political and economic arenas. In this context, various humanities and social sciences disciplines have taken up the challenge of combating fake news. Numerous studies have found that instead of mere damage control, preventive education against fake news proves to be much more effective (for instance, Nolan Higdon’s The Anatomy of Fake News: A Critical News Literacy Education, 2020). This paper presents an analytical case study of Alt News, one of India’s most prominent fact-checking and anti-fake news campaigns. Its co-founders were nominated for the 2022 Nobel Peace Prize for their courageous journalism in the face of tremendous political pressure. Interestingly, Alt News has initiated a media and digital literacy campaign by harnessing various humanities and social sciences disciplines, starting with curricular interventions in schools and colleges. While performing a SWOT analysis of Alt News, this paper seeks to highlight interdisciplinary humanities and social science educational initiatives that can help control and potentially end the fake news phenomenon.

Keywords: fake news, fact-checking, media/digital literacy, Alt News, combating fake news in India, critical humanities and social science education.

Conflicts of Interest: The authors declared no conflicts of interest.
Funding: No funding was received for this research.
Article History: Received: 18 October 2024. Revised: 13 December 2024. Accepted: 18 December 2024. First published: 25 December 2024.
Copyright: © 2024 by the author/s.
License: License Aesthetix Media Services, India. Distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/).
Published by: Aesthetix Media Services, India 
Citation: Valiyamattam, R. J. (2024). Exploring the Alt News Phenomenon: A Case Study of One of India’s Most Prominent Fact-Checking Campaigns. Rupkatha Journal 16:4. https://doi.org/10.21659/rupkatha.v16n4.06.

Rupkatha Journal's Sustainable Development Goals (SDGs): Quality education (SDG 4) Gender equality (SDG 5) Decent work and economic growth (SDG 8) Reduced inequalities (SDG 10) Sustainable cities and communities (SDG 11) Climate action (SDG 13) Life on land (SDG 15) Peace, justice, and strong institutions (SDG 16)

Constituting a ‘Moral’ Public: Society, Law and Literature in Colonial India

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870 views

Yagyaseni Bareth 
Assistant Professor, Gujarat National Law University, Silvassa Campus.

Rupkatha Journal, Vol. 16, Issue 2, 2024. https://doi.org/10.21659/rupkatha.v16n2.28g
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Abstract

The issue of obscenity in colonial India is a multifaceted and complex subject that intertwines notions of morality, culture, law, and power dynamics. Obscenity, defined as material that is offensive or morally repugnant, was a contested terrain during the colonial period as it is now, reflecting the clash between what was claimed as indigenous traditions and the values imposed by British colonial authorities. Notions of Victorian morality played a huge role in conditioning a section of Indian society to apply similar standards in India. This paper explores the nuances of obscenity in colonial India, examining its manifestations, the responses it elicited, its implications for society, and mainly its contestations in the legal arena. By looking at the obscenity trials of Sadat Hasan Manto and Ismat Chughtai, this paper will also try to highlight the complexities of the artistic process, which was often at loggerheads with forces that tried to regulate and reshape what was socially and culturally permissible.

Keywords: Obscenity, Sexuality, Moral Public, Law, Literature, Artistic Intentions.

Conflicts of Interest: The authors declared no conflicts of interest.
Funding: No funding was received for this research.
Article History: Received: 29 February 2024. Revised: 20 June 2024. Accepted: 21 June 2024. First published: 23 June 2024.
Copyright: © 2024 by the author/s.
License: License Aesthetix Media Services, India. Distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/).
Published by: Aesthetix Media Services, India
Citation: Bareth, Y. (2024). Constituting a ‘Moral’ Public: Society, Law and Literature in Colonial India. Rupkatha Journal 16:2. https://doi.org/10.21659/rupkatha.v16n2.28g

Rupkatha Journal's Sustainable Development Goals (SDGs): Quality education (SDG 4) Gender equality (SDG 5) Decent work and economic growth (SDG 8) Reduced inequalities (SDG 10) Sustainable cities and communities (SDG 11) Climate action (SDG 13) Life on land (SDG 15) Peace, justice, and strong institutions (SDG 16)

Controversy as Currency: An Investigation into the Economy and Politics of Literary Prizes

778 views

Aditya Ghosh   
Assistant Professor, ICFAI University Tripura.

Rupkatha Journal, Vol. 16, Issue 2, 2024. https://doi.org/10.21659/rupkatha.v16n2.25g
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Abstract

Literary prizes, while providing legitimacy of artistic excellence to authors, are delicately poised in modern prize culture. They must maintain a balance between the artistic merit of literature and the health of the economic capital of the publishing industry and sponsors. This paper meticulously examines the myriad proliferation of literary prizes and the convergence of its intricacies— the process of nomination and selection, sponsorships, promotion, media coverage of the award ceremony, celebratory nature of the occasion, the climactic drama of acceptance speech, and controversy— to characterize the centrality of economic force at play. It reflects the dependency of art form’s flourishing and sustenance on the logic of the economic marketplace. Through a close analysis of the controversial selection of certain authors and particular books, the paper looks at the epiphenomena of prestigious literary prizes to demonstrate a classic working of the neoliberal market outcome of controversy as publicity/currency, which not only brings about manufacturing of aura for controversial writers as celebrities but simultaneously radiates its effect on the demand value of their literary products and investing participants. It concludes that centrifugal dissemination and consumption of mediatised controversy events across national and international borders generates a centripetal concentration of socio-economic capital for writers, publishers and sponsors.

Keywords: Publicity, politics, public, controversy, economy, literary prize.

Conflicts of Interest: The authors declared no conflicts of interest.
Funding: No funding was received for this research.
Article History: Received: 29 February 2024. Revised: 20 June 2024. Accepted: 21 June 2024. First published: 23 June 2024.
Copyright: © 2024 by the author/s.
License: License Aesthetix Media Services, India. Distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/).
Published by: Aesthetix Media Services, India
Citation: Ghosh, T. (2024). Controversy as Currency: An Investigation into the Economy and Politics of Literary Prizes. Rupkatha Journal 16:2. https://doi.org/10.21659/rupkatha.v16n2.25g

Rupkatha Journal's Sustainable Development Goals (SDGs): Quality education (SDG 4) Gender equality (SDG 5) Decent work and economic growth (SDG 8) Reduced inequalities (SDG 10) Sustainable cities and communities (SDG 11) Climate action (SDG 13) Life on land (SDG 15) Peace, justice, and strong institutions (SDG 16)

Women, Markers, and Representation in Early Telugu Cinema

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566 views

K. Suneetha Rani
Professor and Head, Centre for Women’s Studies, School of Social Sciences, University of Hyderabad.

Rupkatha Journal, Vol. 16, Issue 2, 2024. https://doi.org/10.21659/rupkatha.v16n2.04g
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Abstract:

The early Telugu cinema echoed the contemporary concerns and movements in the country. Most films made in Telugu in the first two decades, the 1930s and 1940s, were mythologies, historicals and devotionals. However, regardless of genre, most movies focus on the woman question. Many had women at the centre, while many movies had titles after women characters. This paper focuses on select Telugu movies from the early decades to argue that the films might have focused on the woman question and might have argued for the reform of the condition of women. Still, they remained orthodox and sometimes regressive in their idea of womanhood. Markers of a married woman whose husband is alive become more valuable than women. A respected and celebrated womanhood is almost reduced to the markers she carries. This new woman combines tradition and modernity, influenced by the reform movement but strongly pulled by tradition to evolve into a better wife. The present paper proposes to examine the portrayal of a new family woman by the Telugu Cinema of the 1930s, reiterating the traditional markers with additional interpretations. It employs feminist historiography to understand the significance of the portrayal of new women in early Telugu cinema.

Keywords:  Telugu Cinema, Women Markers, Representation.

Conflicts of Interest: The authors declared no conflicts of interest.
Funding: No funding was received for this research.
Article History: Received: 02 February 2024. Revised: 07 May 2024. Accepted: 07 May 2024. First published: 09 May 2024.
Copyright: © 2024 by the author/s.
License: License Aesthetix Media Services, India. Distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/).
Published by: Aesthetix Media Services, India 
Citation: Rani, K. S. (2024). Women, Markers, and Representation in Early Telugu Cinema. Rupkatha Journal 16:2. https://doi.org/10.21659/rupkatha.v16n2.04g

Rupkatha Journal's Sustainable Development Goals (SDGs): Quality education (SDG 4) Gender equality (SDG 5) Decent work and economic growth (SDG 8) Reduced inequalities (SDG 10) Sustainable cities and communities (SDG 11) Climate action (SDG 13) Life on land (SDG 15) Peace, justice, and strong institutions (SDG 16)

Unravelling the Linguistic Tapestry: A Discursive Study of Gender Portrayal in Select Indian Electronic Advertisement

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956 views

Shubham Pathak1* , Ipsita Mondal2 & Swasti Mishra3
1Research Scholar, Indian Institute of Technology, BHU, Varanasi. *Corresponding author.
2Independent researcher, 
3Assistant Professor, Indian Institute of Technology, BHU, Varanasi.

Rupkatha Journal, Vol. 16, Issue 1, 2024. https://doi.org/10.21659/rupkatha.v16n1.02g
[Article History: Received: 19 December 2023. Revised: 18 January 2024. Accepted: 24 January 2024. Published: 25 January 2024
]
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Abstract

This discursive study explores the portrayal of empowering women in advertisements, shedding light on the evolving narrative within the realm of marketing and media. The analysis delves into the discursive strategies employed by advertisers to construct empowering representations of women, examining linguistic, visual, and cultural elements. Through a comprehensive review of diverse advertisements, this study investigates how these portrayals shape societal perceptions of women’s roles and identities. The research seeks to unravel the underlying discourses that either challenge or perpetuate traditional gender norms, assessing the impact of these representations on both individual and collective consciousness. By critically examining the discursive dimensions of women’s empowerment in advertising, this study provides insights into the socio-cultural implications and the potential role of advertisements in fostering positive societal change.

Keywords: Empowerment, advertisements, gender portrayal, discourse analysis.

Sustainable Development Goals: Gender Equality, Quality Education

Citation: Pathak, S., Mondal, I. & Mishra, S. (2024). Unravelling the Linguistic Tapestry: A Discursive Study of Gender Portrayal in Select Indian Electronic Advertisement. Rupkatha Journal 16:1. https://doi.org/10.21659/rupkatha.v16n1.02g 

Predictors of audience engagement among Nigerian journalists

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283 views

Ogemdi Uchenna Eze , Kenechukwu Josemaria Ugwu & Alphonsus Chukwuma Ugwu
1,2,3Department of Mass Communication, Faculty of Arts, University of Nigeria, Nsukka, Enugu State, Nigeria.
2Corresponding author

Rupkatha Journal, Vol. 15, Issue 3, 2023. https://doi.org/10.21659/rupkatha.v15n3.29
[Article History: Received: 07 July 2023. Revised: 15 Sept 2023. Accepted: 18 Sept 2023. Published: 20 Sept 2023.]
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Abstract

This paper examined the factors that predicted audience engagement in Nigeria. We surveyed 308 Nigerian journalists. Using the questionnaire as our research instrument, data gathered were analysed using frequency and percentage as well as linear and multiple regression analyses. The study was grounded in Bourdieu’s field theory. The results indicated a moderate relationship between the attitude of Nigerian journalists and audience engagement while a high correlation between Nigerian journalists’ role conception and audience engagement on social media was observed. The three hypotheses (the degree to which journalists’ attitude; role conception; and perceived audience rationality, and perceived audience interaction quality predicted audience engagement was significant) raised in the study were supported by our findings. Implications of this study were discussed in light of the objective of audience engagement.

Keywords: Nigeria, journalists; audience engagement, perceived audience rationality; role conception.
Citation: Eze, Ogemdi Uchenna, Kenechukwu Josemaria Ugwu & Alphonsus Chukwuma Ugwu. 2023. Predictors of audience engagement among Nigerian journalists. Rupkatha Journal 15:3. https://doi.org/10.21659/rupkatha.v15n3.29 

Intertextuality in Young Adult Literature: A Study of Girl Online by Zoe Sugg

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521 views

Oleksandra Nikolova1, Yana Kravchenko2 & Roman Vasylyna3
1Dr of Science in Philology, Professor at the Department of German Philology, Translation and World Literature, Zaporizhzhia National University, Ukraine. ORCID ID: 0000-0002-2327-1941. Email: anikolova@ukr.net
2PhD in Philology, Associate Professor at the Department of German Philology, Translation and World Literature, a vice dean of the Faculty of Foreign Philology, Zaporizhzhia National University, Ukraine. ORCID iD: 0000-0002-1219-4688. Email: yana_kr@yahoo.com
3Ph.D. Student, Department of English Philology and Linguodidactics, Zaporizhzhia National University, Ukraine. ORCID iD: 0009-0006-1541-5462. Email: romanvasylyna888@gmail.com

[Sustainable Development Goals: Reduced Inequalities, Gender Equality]

Rupkatha Journal, Vol. 15, Issue 2, 2023. https://doi.org/10.21659/rupkatha.v15n2.30
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Abstract
This article explores how intertextuality works in Young Adult literature, a key cultural trend of the 21st century. It focuses on Zoe Sugg’s novel Girl Online, a popular and representative example of this genre among young readers. The authors of the research aim to examine the features of intertextuality in this novel: they identify and describe the references to other texts and interpret the novel in relation to the cultural heritage of the past and the present. Using intertextual and contextual methods of analysis, they conclude that the novel’s potential reader is expected to “recognize” certain texts that are symbolic, “cult” or appealing to young people, and that are used as effective tools for creating a story that follows the parameters of mass culture. This also leads to a hypothesis that some types of texts, related to specific traditions and sources, are more dominant than others in the novel’s intertextuality. The study reveals that the novel Girl Online draws on, firstly, the literature of the past (well-known works of English classics that have a “cult” status); secondly, fairy tales; thirdly, products of contemporary, mostly youth, culture (other Young Adult texts, movies, cartoons, etc.); and finally, established narrative techniques that belong to various genres and are not bound by a specific time or place and that are updated by the author. These intertextual links make the novel successful.

Keywords: Young Adult literature, intertextuality, reminiscence, cultural context, literary tradition.

The Motives and Behavior of Malaysian Chinese Using China’s Social Media

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524 views

Haoyuan Yu1 & Farideh Alizadeh2
1Faculty of Creative Arts, University of Malaya (UM), 50603, Kuala Lumpur, Malaysia.
ORCID ID: 0000-0003-3223-2685. Email: Henryyu0820@gmail.com
2Corresponding author, Department of Drama, Faculty of Creative Arts, University of Malaya (UM), 50603, Kuala Lumpur, Malaysia. ORCID ID: 0000-0001-5695-5314. Email: farideh@um.edu.my

[Received 24 May 2023, modified 17 July 2023, accepted 25 July 2023, first published 31 July 2023]

[Sustainable Development Goals: Decent Work and Economic Growth]

Rupkatha Journal, Vol. 15, Issue 2, 2023. https://doi.org/10.21659/rupkatha.v15n2.28
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Abstract
With the increasing number of overseas users of China’s social media (CSM), this study aimed to explore the motivation and behavior of Malaysian Chinese in using Chinese social media platforms. A questionnaire was done to 219 Malaysian Chinese, and the data were analyzed using descriptive statistics and regression analysis in SPSS. The results show that Malaysian Chinese use CSM with high frequency and duration. Their main motives are information, entertainment, and interpersonal interaction. The results indicated that entertainment motivation (?=0.448, p=0.000), information motivation (?=0.348, p=0.000), self-presentation motivation (?=0.142, p=0.047), and social motivation significantly (?=-0.249, p=0.000) affected the use of CSM among Malaysian Chinese, while business motivation did not. Overall, this study provides valuable insights into the patterns of Malaysian Chinese usage of CSM and their motivations, which is crucial for marketers and advertisers trying to effectively target this group on social media platforms. Moreover, the findings of this study have important implications for cross-country communication and exchange within the same ethnic culture.

Keywords: Motivation; behavior, regression analysis, Malaysian Chinese, China’s social media.

Gender Equality in the Posters Designed for Covid 19 Prevention

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588 views

Ani Atsharyan1, Tatevik Paytyan2, Artashes Melikyan3 & Ashot Baghdasaryan4
1Associate Professor, National University of Architecture and Construction of Armenia, Yerevan, ORCID: 0000-0002-1450-6331. Email: ani-acharyan@mail.ru.
2Associate Professor, National University of Architecture and Construction of Armenia, Yerevan, ORCID: 0000-0001-7805-3880. Email: paytyantatevik@gmail.com.
3Professor, National University of Architecture and Construction of Armenia, Yerevan, ORCID: 0000-0001-8961-5447. Email: artashesmelikyan@rambler.ru.
4Professor, National University of Architecture and Construction of Armenia, Yerevan, ORCID: 0000-0002-5475-9659. Email: armdesignunion@yahoo.com.

Rupkatha Journal, Vol. 14, Issue 4, December, 2022. https://doi.org/10.21659/rupkatha.v14n4.27
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Abstract

Since the Covid-19 eruption in 2020 designers from all over the world started to concentrate their efforts to increase the awareness of the population through visual methods and prevent the spread of the disease. As the germ itself is invisible to the naked eye, graphic designers created an iconic visual identity 3D image of a particle, which became the widespread inspiration for future propaganda and informational posters. Furthermore, the visualization of the virus particle was not enough to influence the wide scope of people; thus, the new problem for designers became to make such posters that could reveal virus vs human “relations”, taking into account gender characteristics as well. The article consists of analytical research on gender-based graphic design’s role in the prevention of viruses throughout history. The main problem is how graphic design projects influence the decrease of the virus spread and how gender equality-cantered design contributes to it. First time in the article are presented the basic principles of poster design considered for all genders to present the serious message of the urgent prevention of the virus. In the article, the works of designers are analysed and reviewed as well. The significance of the article is emphasizing the importance of gender equality in design visualization to increase the influence of them on people’s behaviour.

Keywords: Covid-19, gender equality, pandemic, design, visual communication, poster design, signs.

Art and Culture in the Diplomatic Ceremonial as the Basis of International Relations

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683 views

Oksana Zakharova

1Department of Art Management and Technology Events, National Academy of Management of Culture and Arts, Kyiv, Ukraine. E-mail: o.zakharova@tanu.pro

Rupkatha Journal, Vol. 14, Issue 2, April-June, 2022, Pages  https://doi.org/10.21659/rupkatha.v14n2.16

First published: June 26, 2022 | Area: Performance Studies | License: CC BY-NC 4.0

(This article is published under Volume 14, Number 2, 2022)
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Abstract

Currently, there is an increased interest in ceremonial culture. A ceremonial is a kind of cultural message from one social group of people to another. The basic idea of behaviour, the inner meaning of secular ceremonial is laid down in church rituals, and external forms of behaviour can be borrowed from the traditions of everyday secular life. Diplomacy as one of the spheres of applied politics is a very complex and responsible type of human activity, which has always had a pronounced ritual character. The conclusion of contracts and alliances took place according to a certain scenario plan, according to which the ceremonial action developed. During the preparation and holding of the ceremony, the exchange of diplomatic letters and embassies continued, solemn meetings were arranged for the honored guests, feasts, theatrical performances, games, and festivities were given in their honor. the purpose of the article is to conduct a comprehensive study of the communicative functions of diplomatic ceremonial in international communication based on the analysis and generalisation of new facts with the involvement of archival materials and other sources introduced into scientific circulation for the first time. In this study, art is considered for the first time from the point of view of the communicative factor of a diplomatic ceremony. A ceremonial is an event in the life of society that has a symbolic meaning. The norms of ceremonial reflect not only ideology but also the social psychology of society, without an adequate interpretation of which it is impossible to correctly understand the behavior of statesmen in specific situations related to their official status.

Keywords: diplomacy; culture; art; political elite; ideology; society.

Introduction

By the beginning of the First World War, the Russian Empire was a state whose opinion could not be ignored. Court ceremonials, which emphasised the strength and power of the ruling dynasty, were the political programmes of the government (Golubev & Nevezhin, 2016; Gould-Davies, 2003). After the February Revolution of 1917, the politicisation of leisure became the most important feature of public life. Not only rituals, but also performances, concerts, and cinema sessions turned into political demonstrations. The Revolution used new artistic forms, decorations of demonstrations, processions, and mass celebrations. The origins of this phenomenon are in the mass celebrations of the French Revolution (Martin & Piller, 2021). The ceremonial action itself is a synthesis of the arts – pictorial design of space, music, choreography, and costume.

Already in the first years of Soviet power, the symbols of power entered “into the struggle for power.” At diplomatic ceremonies, this struggle was in the nature of a confrontation between European protocol traditions and the newly created rules of Soviet diplomatic etiquette by the staff of the Protocol Department of the People’s Commissariat for Foreign Affairs (ICID). The uniform at diplomatic receptions, concert programmes, the list of dishes served – everything had to meet the norms of Bolshevik ideology (Karyagin, 1994; How to Be Diplomatic, 2022). During the leadership of the People’s Commissariat of Foreign Affairs under V. Chicherin, Protocol Department under D.T. Florinsky is a collective of creative personalities who, without being afraid to experiment, developed norms of protocol practice that have been relevant for decades, compiled in 1923 by D.T. Florinsky’s “Brief Instruction on observing the rules of Etiquette adopted in bourgeois society” was taken as a basis for the creation in 1935 of a new manual on the protocol “Diplomatic Technique” (reprinted in 1938) (AVPRF. F. 057. Op. 3. P. 101. D. 1. L. 20-25).

From the first years of its existence, the Protocol Department of the NKID (People’s Commissariat of Foreign Affairs) (until November 12, 1923 – the protocol division (protocol unit), took an active part in the preparation of foreign visits to the RSFSR (Russian Socialist Federative Soviet Republic), and since 1923 – to the USSR (Union of Soviet Socialist Republics). In the 20-30s, Protocol Department employees were literally at the forefront of “diplomatic” relations, forming the foundations of Soviet protocol practice. Reports of D.T. Florinsky and comments on them by G.V. Chicherina are filled with interesting details that convey the atmosphere, and the spirit of the time with a lot of humor and self-irony. Elegant in form, they are very deep in content. Chicherin and Florinsky carefully analyse every situation that arises during visits, not to punish the guilty, but so that in the future such mistakes of the protocol service do not discredit the authorities, for many of whom the European diplomatic protocol is an external manifestation of bourgeois morality (AVPRF. F. 057. Op. 8. P. 106. D. 6. L. 157-159).

In addition to the development of regulatory documents for the preparation and conduct of foreign visits, the Protocol Department staff actively participated in the organisation of diplomatic ceremonies with the participation of diplomats accredited in Moscow and their family members. The peculiarity of the diplomatic corps’ stay in Moscow was that the embassy staff were in an unusual socio-cultural environment, the value system which was formed by the norms of Bolshevik ideology. Using the methods of agitation and propaganda, the authorities sought to form a negative attitude among citizens towards modern European culture, representatives of which were, among others, employees of diplomatic agencies.

Diplomatic life and ceremonial culture after the formation of the USSR

From 1923 to 1929, the diplomatic corps in Moscow was distinguished by the cohesion of its members and at the same time isolation from Russian reality. But at the same time, from the point of view of the development of diplomatic ceremonial culture, the life of the diplomatic corps was very busy. Receptions at embassies were arranged almost daily and were built according to a certain scenario: during lunch – conversations about politics and art, then a dance or concert program. Many accredited diplomats in Moscow were engaged in collecting objects. So, the Ambassador of France, one of the best French journalists J. Erbet acquired a collection of objects from Ural malachite. The head of the German Embassy, Count Brakdorf-Rantzau, collected antique bronze. Norwegian diplomat Dr. Urbi collected icons. Just like the Latvian Ambassador K. Ozols (2026), he believed that a modern diplomat should spend two years in Moscow to consider himself a professional. The embassies of the Baltic states were practically under siege in Moscow, as states that the USSR wanted to seize into its sphere of influence. The aggressive policy of the authorities has led to the fact that the diplomatic corps has become even more united. Receptions were held quite often at the Latvian Embassy, they were attended not only by well-known journalists, but also by representatives of the Soviet elite (Ozols, 2016). The Lithuanian Embassy occupied a special position in Moscow, largely due to the personality of the envoy Jurgis Baltrushaitis – poet, translator of Byron, Ibsen, d Annunzio, Hamsun, Wilde, Strindberg. Of the Soviet diplomats, who also needed to be included in the diplomatic corps, the most significant was G.V. Chicherin, who was a brilliant pianist, a subtle connoisseur of musical culture.

Despite an active diplomatic life, the Italian writer C. Malaparte (2018) calls the Soviet capital a provincial city in which the creativity of European writers was preferred to the creativity of European fashion designers. The Soviet nobility tried to “try on” the lifestyle of the pre-revolutionary elite of Russian society, but copying the form, it did not care about the content, about its moral and spiritual origins. The traditions of pre-revolutionary secular life continued to develop at receptions at embassies, to which representatives of the Soviet creative intelligentsia were invited. Stalin did not take part in the events of the diplomatic corps, but at the same time the entire diplomatic corps “with one voice” praised the lifestyle of the leader, whom he compared to Bonaparte after 18 Brumaire (November 9), 1799, when the Directory was dispersed in France, and the government headed by Napoleon Bonaparte came to power. Stalin was a dictator, the communist nobility was against him, in the late 20s its representatives tried to imitate Paris, London, Berlin or New York manners (Malaparte, 2018). Notably, the embassies of fascist Italy and Nazi Germany were the peculiar centers of the diplomatic life of the capital of the USSR. In the 20s, the Italian Embassy played a leading role in the life of the diplomatic corps, forming programs of diplomatic receptions, in which, for example, dancing was replaced by playing bridge.

Sports, in particular tennis, united members of the diplomatic corps, but did not contribute to their rapprochement with Soviet colleagues, who for the most part came from a working-peasant environment, were neither practically nor psychologically ready to communicate with foreign diplomats. This problem was discussed in the language of art at one of the most striking events of Soviet diplomatic life in the early 30s – the ball at the German mission (1931), at which, during a theatrical performance, the Soviet protocol was criticized for being late, not knowing foreign languages, etc. (AVPRF. F. 057. Op. 11. P. 109. D. 2. L. 73). During this period, ballroom ceremonial ceased to be a component of the state ceremonial culture, but it still remained an important component of European life. In diplomatic Moscow, balls were given not by official Soviet officials, but by members of the diplomatic corps.

It was the ballroom ceremonial, combining various types of arts, that allowed achieving the greatest emotional impact on those present, who, at the same time, were active participants in the ceremonial, owning a whole complex of relevant class norms. Of all the ceremonials, the ball had the utopian function to the greatest extent. Music, choreography, architectural decoration created an ideal environment from the point of view of artistic harmony. In the 30s, the staff of the German Embassy were the leaders of secular life, but at the same time, German diplomats did not seek to isolate the embassy and the entire diplomatic corps from the NKID staff, but were looking for ways to get closer to them. In particular, discussing protocol issues, for example, the appearance of a diplomat at official receptions.

When Hitler came to power in 1933, the music of R. Strauss and all modern German composers was banned in the USSR. Excluded were the repertoire of Wagner’s operas, which were performed on the stage of the Kiev Opera and Ballet Theater – in the 1926-1927 season – “Meistersingers”, in the 1932-1933 season – “Lohengrin” (Stefanovich, 1960). The Soviet-German agreements signed in Moscow in 1939 had a noticeable impact not only on the political, but also on the cultural development of Soviet society. In 1939, during negotiations with the German Foreign Minister in Moscow, the foundations of a new world order were laid and the map of Europe was “reshaped” considering the interests of Nazi Germany and the Soviet Union.

At the end of 1939, the pro-German musical policy began and the reason for this phenomenon was the Molotov-Ribbentrop Pact. But the changes in the foreign policy of the USSR were said in the language of art a few months before the meeting in Moscow, namely on May 5, 1939. On this day, at a concert for the participants of the military May Day parade in Moscow, the “Chorus of Sailors” by R. Wagner was performed in the 3rd department. Symphony orchestras began to perform R. Strauss (Nevezhin, 2011). The Protocol is not only an instrument, but also a kind of indicator of the priorities of the state’s foreign policy, which was especially clearly manifested in the relations of the Soviet leadership with German representatives in Moscow and during the visit of I. von Ribbentrop. The totality of protocol norms as a whole demonstrated the priorities of the Kremlin leaders in the field of international relations. One of the clearest confirmations of the Kremlin’s loyalty to the chosen course aimed at establishing friendly relations with Germany was the decision to stage R. Wagner’s opera “Valkyrie” on the stage of the Bolshoi Theater by the outstanding Soviet film director S. M. Eisenstein, who openly expressed his anti-Nazi views (Golubev & Nevezhin, 2016). On November 21, the premiere of the opera, which was a kind of “greeting” of a delegation that arrived from Berlin after Molotov’s talks with Hitler and Ribbentrop.

During the Soviet period, all the details of state ceremonies were carefully developed, each of which is an illustration of the ethical norms accepted in society. As in the pre-revolutionary period, great importance was attached to the gesture, musical accompaniment, and the language of the costume. Methods of appearance design are important signals, personality signs. Clothes are a business card. The attitude towards a diplomat is related to the perception of the country he represents. In choosing a suit, the personal preferences of a diplomatic employee give way to political expediency. The “expulsion” of the tailcoat, and even earlier the top hat, from Soviet protocol practice was regarded as a victory in the struggle against bourgeois values. Modern European dances were also considered carriers of ethical norms alien to the Soviet citizen. Despite the prohibitions of the authorities, the daily, unofficial life of Soviet people was filled with foxtrot, tango, waltz, which literally “punched” their way into dance halls at different periods of history. Each of them was accused of promoting sexual promiscuity, called obscene and vulgar. And here it is very important to distinguish between the original choreography and the subsequent “processed” by classical choreographers, teachers of ballroom dancing. The ennobled returned dancing to the ballroom floor and became its kings. Each dance in different periods of history had its own semantic meaning, its own intonation at the ball, being not only an organizational link, but also a kind of expression of the basic ideas of banal ceremonial. Diplomatic privileges and immunities extended not only to diplomats, but also to the forms of their leisure, in particular, to the programs of dance evenings. Thus, the foxtrot, banned in the USSR, is performed in embassies not only by foreign diplomats, but also by the head of the protocol department of the NKID, D.T. Florinsky. The 20s were a time of searching for ways to reconcile traditional European protocol norms with the Bolshevik ideology of the Soviet state.

With the expansion of international contacts, the problem of the exchange of commemorative gifts both in the foreign missions of the USSR and in Moscow itself became more acute and urgent. Especially acute was the issue of the relationship between the authorities and the keepers of the cultural heritage of the USSR – museum workers (AVPRF. F. 057. Op. 8. P. 106. D. 10. L. 223, 223 rev). It should be noted that if the interior items that were not returned to the museum storages remained in the USSR, then the works of painting, sculpture, decorative and applied art became the cultural heritage of other states. The canvases of B.M. Kustodiev “The Beauty” (AVPRF. F. 057. Op. 8. P. 105. D.1. L. 128, 129), S.Yu. Zhukovsky “Forest in early spring” (AVPRF. F. 057. Op. 21. P. 115. D. 4. L. 19), V.I. Zarubin “Landscape with three old ladies” (AVPRF. F. 057. Op. 21. P. 115. D. 4. L. 23), K.F. Yuon “Parade on Red Square on November 7, 1941” (AVPRF. F. 057. Op. 31. P. 155. D. 20. L. 48), A.I. Laktionov “Girl for embroidery”, P.P. Konchalovsky “Lilac” (AVPRF. F. 57. Op. 41. P. 198. D. 36. L. 168), I.E. Grabar “Frost, the last rays” were used as diplomatic gifts (AVPRF. F. 57. Op. 41. P. 198. D. 36. L. 169).

Foreign guests were generously gifted with fur products, some of which can rightfully be attributed to works of art. So, in 1943, Molotov’s wife gave the wife and daughter of the representative of the President of the United States (United States of America) Davis’s outfits were made of fox and ermine, and in 1946 a sable fur coat was presented to the Princess of Iran A. Pahlavi personally from I.V. Stalin (AVPRF. F. 057. Op. 26. P. 127. D. 7. L. 18). The range of Kremlin gifts is very diverse. If in 1944 U. Churchill received as an official gift 10 kg of caviar, 15 liters of vodka and 40 packs of cigarettes, then his wife in 1945 – a diamond of 5.58 carats (AVPRF. F. 057. Op. 24. P. 120. D. 7. L. 33; AVPRF. F. 06. Op. 7. P. 22. D. 246. L. 62).”The Prime Minister’s grocery set is rather evidence of special friendly relations, since in 1944 Churchill was still “his boyfriend”, and you can also give vodka to “your own”. In turn, M.A. Churchill earned a diamond for organising Soviet aid during the war. In this regard, the question involuntarily arises – for what merits the wives and daughters of Soviet leaders received very valuable gifts from foreign guests (platinum watches with diamonds of Stalin’s daughter from I.B. Tito, etc.) (AVPRF. F. 057. Op. 26. P. 127. D. 8. L. 32).

The visit of K. Churchill was one of the first independent visits of the wife of a state leader to the USSR. The “women’s visit” forced the staff of the Protocol Department to depart from the “men’s code” of the Soviet protocol, in which the presence of women at official receptions was not welcome. The situation began to change in March 1945 during the visit of Czechoslovak President Benes and his wife to Moscow: members of the delegation were invited to dinner with Stalin (March 28) together with their wives (AVPRF. F. 057. Op. 25. P. 123. D. 8. L. 53.). Ulanova, Maksakova, Kozlovsky, Mikhailov and others performed at the concert in the Central House of the Red Army (CDKA) [25]. The President’s wife visited the Moscow Art Theater (Moscow Art Academic Theater named after M. Gorky) (the play “Russian People”) and the ballet school at the Bolshoi Theater.

It should be noted that in the programs of official foreign visits there is practically no information about the visits of guests to academic drama theaters in Moscow and other cities of the Soviet Union. The reason for this phenomenon probably lies not only in the difficulty of translation – professionals possess a number of artistic techniques that allow not only to understand the meaning of what is happening on stage, but also to feel the atmosphere itself, the mood of the performance. Probably one of the reasons is the repertory policy of theaters, which could not refuse to stage plays by foreign and pre-revolutionary domestic playwrights. But even in the traditional staging of classical works, censorship could detect an encroachment on the foundations of communist morality, at the same time, visiting the Bolshoi Theater was an important component of the programs of foreign visits to the USSR. Great music and choreography, and outstanding performers, greatly contributed to the fact that the ballet “Swan Lake” became a kind of element of Soviet classical diplomacy (Karyagin, 1994).

After the “Basic provisions of Protocol practice in the USSR” approved in 1976 by the Central Committee of the CPSU (Central Committee of the Communist Party of the Soviet Union), official visits to the theater were excluded from the programs of foreign visits. (AVPRF. F. 057. Op. 60. P. 260. D. 1. L. 40, 41, 43, 44). The official version is saving public funds. But in our opinion, the main reason is the confidence of the leaders of the state that their political course does not need the support of art. Moreover, in the 70s and early 80s, representatives of the creative intelligentsia, including soloists of academic opera and ballet theaters, were either expelled from the country – Vishnevskaya and V. Rostropovich – or preferred to work in foreign collectives in the Bolshoi Theater or the Kirov Theater (Mariinsky Theater) – Natalia Makarova, Rudolf Nureyev, Mikhail Baryshnikov, Alexander Godunov. But the specific features of the Kremlin leaders’ “understanding” of the significance of works of art in the political life of society in no way begs for their value.

The art of ballet forced the world community to see the USSR as a country in which the traditions of classical art continue to develop, and, consequently, human values are not alien to the Soviet state. Thus, it is possible to build partnerships with the Soviet Union, which are based on mutually beneficial cooperation. At Kremlin receptions, there was a representation of power, the process of interaction between the party leadership and the invited audience, which allowed communicating (including using the language of art) to the broad masses the main ideas of power. Individuals with a high social status, an active and trustworthy part of society, were invited to the Kremlin.

Features of the development of the cultural repertoire in Soviet Moscow

In states with a pronounced vertical of power, state policy in the field of culture largely depends on the tastes of the leaders of the state. At the same time, not only are the people deprived of the right to choose, but also the ruling elite, which for the most part was deeply mistaken about their real capabilities. The slightest violation of the designated rules of the game could lead to moral and physical destruction. The proof of the above is the Soviet musical doctrine of the 30s-50s of the twentieth century during the active process of the totalization of art in the USSR.

A comparative analysis of the programmes of government concerts in Moscow and the repertoire policy of Ukrainian theaters showed that they were united not by what was performed, but rather by what was forbidden to perform. So, in the repertoire of theaters, including concert programmes, there are no works of Hindemith, Stravinsky, Bartok, Kozelli, Schoenberg, Mesian, Penderetsky, Berg, Krshenek, Schreker and Kurt Weil. They were excluded from concert programs and theater posters after Zhdanov’s articles against Shostakovich’s music – “Confusion instead of Music” (about opera “Lady Macbeth of the Mtsensk district”) and “Ballet Falsehood” (about the ballet “Light Stream”), published in January and February 1936 in the newspaper “Pravda” point to this.

In totalitarian states, the government deprives the people of the right to choose. The development of entire directions in the field of art depends on the leader’s predilection. Before the war, Stalin liked the music of I. Dzerzhinsky. As a result, the composer’s operas were staged on the stage of leading musical theaters: “Raised Virgin Land” – in Kiev (season 1937-38); in Odessa (1937), in Dnepropetrovsk (1937); “Quiet Don” – in Kiev (season 1936 – 1937), in Lviv (1940). The works of D. Shostakovich, including the opera “Lady Macbeth of the Mtsensk district”, did not make a proper impression on the leader. So, it is not surprising that they were not on the theater posters of opera houses and in the programs of government concerts. At the same time, the 7th Symphony (Leningrad) was performed on February 21, 1943 on the stage of the Royal Albert Hall of Arts and Sciences in London during the theatrical performance “Salute to the twenty-fifth anniversary of the Red Army”, which is a unique event in the history of Soviet-British cultural ties (RAHE/1/1944/16).

The press noted the “grandiose” design of the stage space, which represented a stylized view of the Russian city. Each of the two thousand participants, attracted from various services, factories, civil defense institutions, as well as the London Philharmonic Orchestra, numerous Guards orchestras, outstanding artists, was an important component of the stage action, which The Times called a “triumph” (The Times, 2022). Against the background of the aggravation of allied relations caused largely by the Katyn tragedy, as well as the problem of opening a second front in Europe, a concert dedicated to the twenty-sixth anniversary of the Red Army on the stage of the Royal Albert Hall on February 23, 1944 acquires special political significance.

A kind of culmination of the concert, composed of works by outstanding composers of the English musical Renaissance, led by Edward Elgar, was the work of G.F. Handel “Hallelujan Ghorus Aroma Messiah” performed by the Royal Choral Society and the London Symphony Orchestra (The Times, 2022). Despite the fact that the concert was dedicated to the Red Army, it became an important factor in British cultural diplomacy. In London, the music of D. Shostakovich and S. Prokofiev was played, but we could not find them in the programmes of government Kremlin concerts either during the war or in the post-war periods.

In totalitarian states, the subjective factor prevails over national interests, priorities in domestic and foreign policy. Stalin loved opera. Excerpts from opera performances by Tchaikovsky, Rimsky-Korsakov, Borodin, Rossini, Gounod were performed at almost every government concert. In choreography, he preferred characteristic and national dances to classical dance. The leader did not like instrumental music, especially symphonic and chamber music. We were unable to find fragments of symphonic works by Russian and Western European composers in the programs of government concerts, as well as long-lasting compositions for solo instruments – sonatas, concerts.

Stalin considered vocal music to be the highest kind of music. These opinions of the leader were reflected in the musical Soviet policy and were theoretically justified in the resolution of the Central Committee of the CPSU in 1948. In the field of folk music, he preferred Ukrainian and Russian folk songs. The Kremlin leaders had a special dislike for vocal and instrumental modernist music. Thus, Stalin’s tastes formed the basis of strict control in the field of musical creativity. The musical doctrine of the Soviet government was based on the musical tastes of the leader. This doctrine wore the mask of “socialist realism in music.” But it was the “mask” under which the music that gave Stalin pleasure, the works that acted on the leader “like a dentist’s drill or a musical slaughterhouse” (as Zhdanov put it), were excluded from the repertoire. In February 1948, the Moscow central newspapers published a resolution of the Central Committee of the CPSU(b) (Central Committee of the All-Union Communist Party of the Bolsheviks) about the opera “The Great Friendship” by Vano Muradelli, in addition to the author, D. Shostakovich, S. Prokofiev, A. Khachaturian, B. Lyatoshinsky, V. Shebalin, N. Myaskovsky.

Lviv Theater excluded the opera V. Muradelli and other “dubious” performances in the light of the new party decrees. In Lviv, Prokofiev and Khachaturian were “rehabilitated” only in 1965, when the ballets “Cinderella” and “Spartak” were staged on the stage of the theater. In 1985, S. Prokofiev’s opera “War and Peace” was presented to the audience. It is a mistake to say that only modern music was subject to the ban. What the leader did not like and did not understand, for example, the Viennese operetta, was not performed. Ballet “The Big Waltz” to the music of I. Strauss was stopped in Lviv in 1957, and the operettas “The Gypsy Baron” and “The Bat” – in 1960 and 1982, respectively. In the 40s, paradoxically, the cultural programmes of the Allies contributed more to the creation of a positive image of the USSR – a theatrical performance (1943) and a concert (1944) at the Royal Albert Hall – than the programmes of government concerts in the Kremlin and the Bolshoi Theater. A performance glorifying the Red Army was created in the Albert Hall, and in Moscow in the same year a reception was held at the Spiridonovka, which was more famous for abundant treats, rather than a concert programme. The “thaw” that came in the mid-50s forced Soviet leaders to reconsider the style and methods of international activity.

The number of diplomatic missions accredited in Moscow increased from 1918 to 1945 from 2 to 32. In 1960, the USSR already had diplomatic relations with 69 states, 53 foreign diplomatic missions were accredited in Moscow. Soviet leaders practically did not attend receptions at embassies, diplomatic staff, military personnel, cultural figures were sent there – all according to the approved list. In the early-mid-50s, the Soviet government began to take measures aimed at establishing active contacts with the diplomatic corps, providing it with information about new achievements, processes in the development of the economy, science, culture, etc. The protocol service organized regular screenings of new works of cinematography and theater, trips around the country, meetings with representatives of the creative intelligentsia.

In 1953-1954, conditioned upon the intensification of the USSR’s foreign policy, more international meetings, congresses, festivals, exhibitions, etc. began to be held. In the “activation” of work with the diplomatic corps, the main role was assigned to cultural programs. In the Bolshoi Theater, in the Kremlin Palace of Congresses, separate seats were assigned to diplomats. In the representative mansion of the Ministry of Foreign Affairs (Ministry of Foreign Affairs) Since January 1963, the USSR has organised weekly screenings of feature films, monthly author’s evenings of famous cultural figures. The demands to take measures to “activate” work with the diplomatic corps were repeated in the decisions of the Board in the 70s and 80s.

In 1970, the British Council (a semi-governmental organization operating under the auspices of the Ministry of Foreign Affairs in the field of cultural, scientific and other humanitarian exchanges) promoted the organisation of an exhibition of ancient Chinese drawings in London. In exchange, Beijing received the London Symphony Orchestra. In diplomacy, this cooperation has been called “symphonic ping-pong”. “Ping Pong diplomacy” became a household name after the Chinese-American table tennis match, which marked the beginning of active relations between the United States and the People’s Republic of China (People’s Republic of China).

Conclusion

In the early years of Soviet power, representatives of the workers’ and peasants’ government tried to ignore the norms of diplomatic protocol and etiquette, arguing that they were based on bourgeois morality alien to the young Soviet Republic. But already in the early 20s it became obvious that it is impossible to build partnerships with foreign countries without observing generally accepted European norms, traditions and conventions in international communication.

In the post-war years, the isolation of part of the diplomatic corps continued on an ideological basis. Such a situation could not but influence the behaviour of the members of the diplomatic corps in Moscow, in which there was, along with the traditional, a kind of diplomatic counterculture, that is, the deliberate disregard by the participants of international communication of the accepted protocol norms, and the rules of respect and politeness in international communication. Behind the seemingly “dry” language of the protocol are specific individuals with their habits and characters. In the system of international relations, art as a communicative factor not only poses problems, but also contributes to their resolution.

The study identified that art is a communicative factor not only in classical, but also in public diplomacy. In this regard, the profession of a diplomat implies communication both with persons provided for by the protocol service, and with scientists, writers, musicians, artists. Otherwise, diplomacy will remain an archaic institution that ignores public opinion, denies the possibilities of public diplomacy, and, consequently, the role of “soft power” in world politics, which defends the national interests of the state peacefully, using, among other things, the language of art in state ceremonies.

Declaration of Conflict of Interests

The author(s) declared no potential conflicts of interest.

Funding

No funding has been received for the publication of this article. It is published free of any charge.

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