Ani Atsharyan1, Tatevik Paytyan2, Artashes Melikyan3 & Ashot Baghdasaryan4
1Associate Professor, National University of Architecture and Construction of Armenia, Yerevan, ORCID: 0000-0002-1450-6331. Email: ani-acharyan@mail.ru.
2Associate Professor, National University of Architecture and Construction of Armenia, Yerevan, ORCID: 0000-0001-7805-3880. Email: paytyantatevik@gmail.com.
3Professor, National University of Architecture and Construction of Armenia, Yerevan, ORCID: 0000-0001-8961-5447. Email: artashesmelikyan@rambler.ru.
4Professor, National University of Architecture and Construction of Armenia, Yerevan, ORCID: 0000-0002-5475-9659. Email: armdesignunion@yahoo.com.
Rupkatha Journal, Vol. 14, Issue 4, December, 2022. https://doi.org/10.21659/rupkatha.v14n4.27
Abstract Full-Text PDF Issue Access
Abstract
Since the Covid-19 eruption in 2020 designers from all over the world started to concentrate their efforts to increase the awareness of the population through visual methods and prevent the spread of the disease. As the germ itself is invisible to the naked eye, graphic designers created an iconic visual identity 3D image of a particle, which became the widespread inspiration for future propaganda and informational posters. Furthermore, the visualization of the virus particle was not enough to influence the wide scope of people; thus, the new problem for designers became to make such posters that could reveal virus vs human “relations”, taking into account gender characteristics as well. The article consists of analytical research on gender-based graphic design’s role in the prevention of viruses throughout history. The main problem is how graphic design projects influence the decrease of the virus spread and how gender equality-cantered design contributes to it. First time in the article are presented the basic principles of poster design considered for all genders to present the serious message of the urgent prevention of the virus. In the article, the works of designers are analysed and reviewed as well. The significance of the article is emphasizing the importance of gender equality in design visualization to increase the influence of them on people’s behaviour.
Keywords: Covid-19, gender equality, pandemic, design, visual communication, poster design, signs.
