Vol 7 No 3

Editorial, Vol. VII, No. 3, 2015

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Tirtha Prasad Mukhopadhyay
Editor-in-Chief
Associate Professor, Digital Arte y Empresa, Universidad de Guanajuato, Campus Irapuato-Salamanca, Mexico.

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Students of literary arts and narrative are not directly connected with issues in cognitive science. But there seems to have been a resurgence in fields of study implicating the deep structures of cognition and creativity. The benefits of this study ripple across diverse disciplines including formulation of assessment systems for creative education to deriving metrics for consumer behavior and marketing for a radically transforming global economy. I cannot go into the details of this profoundly interesting and potentially explosive aspect of cognitive studies here but one could try to point out emerging possibilities about human cognition and its relationship to artistic practice. We shall accept a more functionalist definition for the arts here, as referring to objects or expressions which induce heightened attention, formal execution and manipulation of elements of fantasy for a broader (or specific) outreach. We should be able to see that not all divisions of cognitive science are accessible for a literateur or critic of the arts. I am inclined to believe that someone engaging with humanistic disciplines for a long period of time would find specifically “Cognitive Psychology” to be a very valuable tool for assessing how narrative or visual signals are processed for the kind of effects peculiar to the arts. Of course numerous studies have already been initiated by semiotic theorists and linguists, but there are other things, especially “affect” with which one might engage. I do not know if the more visceral studies initiated by some scholars in the United States are of much help, and whether cognition can at all be applied to criticism, rather than creativity.  At this stage, and at the stage which one may be reasonably supposed not to transgress, we could perhaps seek – even to the point of excess or obsession- an explanation in our brains and psyche, of the long, complicated and curious phenomenon of the artist.

Book Review: Is there Anything Good About Men?: How Cultures Flourish by Exploiting Men

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By Roy F. Baumeister  

 

 Is_there_anything_good Publisher: Oxford University Press, 2010

ISBN-10: 019537410X

ISBN-13: 978-0195374100

Hardcover: 320 Pages

 

 

 

Reviewed by

Suraj Gunwant, IIT Roorkee

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Scholarship on gender or masculinity in the academy is largely dominated by theorists on the left of the politico- ideological spectrum and sociology remains a key discipline where knowledge on gender and sexuality is produced. Typically, this scholarship draws its approaches and inclination from Marxist tropes of power, oppression, and discourse, and applies them to conclude the historical oppression of women in a patriarchal setup. In this narrative, society and culture have been ‘constructed’ under the rule of men which explains complex issues of pervasive lower status of women, segregation of sex-roles in which women are routinely assigned the private sphere, gendered violence (domestic and otherwise), wage-gap, rape culture, etc. Over the years, this ‘constructedness’ of the culture has been challenged from many academic quarters in which the evolutionary approach has sustained an oppositional stance to many of the principle tenets of feminism.

As one of the most eminent social and evolutionary psychologists, Roy F. Baumeister‘s book titled, Is there Anything Good About Men?: How Cultures Flourish by Exploiting Men (2010) employs the Darwinian evolutionary theory to propose the thesis that cultures have ‘evolved’ in response to their survival needs and that the gender dynamics of the past and the present have been shaped by reproduction at being the topmost priority of humankind. Baumeister also makes use of the researches in the natural sciences or what can loosely be called the biological approach to contest and discredit the social constructivism of feminist philosophy. Quoting brain mappings by Cambridge psychopathologist Simon Baron-Cohen (2003), the author affirms the hardwired differences in the cognitive make-up of the two sexes in which the male brain is ‘systemizing’ and is driven to investigate or construct giant systems such as the market economy, public/political institutions and so forth, while the female brain is ‘empathetic’ meaning that it is more attuned to understanding intuitively other people’s emotional states and helps them to react accordingly to form meaningful intimate one-to-one relationships.

The motive of Baumeister’s book is essentially to address what he perceives to be the fallacy in the feminist ideology in which the existing social system is perceived as a ‘grand conspiracy against women’ and a fight against ‘patriarchy’ often leads to the implicit and sometimes explicit denunciation of men that is not seen as politically incorrect. While he does not deny that women have been historically and even today routinely oppressed in many ways; his focus here lies in revealing how the same cultures also exploit men in numerous ways in the process of assigning the protector/ provider role for them. The author is of the view that the division of labour in which men belong to the public sphere in contemporary societies has roots in the ancient past; a time before the advent of agriculture. In our attempt to produce more progenies so as to continue our survival in extremely hostile conditions, the tribal cultures used or exploited men’s natural disposition toward creating large systems using casual and loose connection among themselves and pushed men to take up dangerous roles such as hunting for food production, while the women were assigned the secure private sphere of food gathering, caring for the babies, and so on. The cultures saw men as disposable since few men could impregnate numerous women and keep the production of babies going. As humanity made progress, cultures evolved in men’s relation to other men in the public sphere. In other words, the event of evolution led to men’s overwhelming contribution to the development of culture. Culture, therefore, was built upon nature and its progress has been dependent upon pragmatism rather than social equality.

Following Warren Farrell (1993), Christina Hoff Summers (1994, 2000) and other social scientists, Baumeister also questions the premise of patriarchy and claims that men’s exploitation which is indicated by their large-scale killing in wars and homicides, their overwhelming presence in what Farrell describes as ‘death-jobs’, their high suicide rates, their early demise in general as compared to women are glossed over in feminist studies which see men as collective oppressors. He writes that “culture originated as a system to get the most out of men with other systems, so as to enable them to outperform and defeat other groups of men with other systems, and so culture originated as a way of exploiting men” (125). And then he adds that “culture took a look at women and began to find ways of exploiting them too. But the origins of culture lie in the emergence of systems that could make the most out of men in it” (125).

In this way the book can be seen as a polemic against what many on the Right, especially Men’s Rights Activists in the US and other European nations who consider “today’s conventional wisdom in the academia depicts culture and history as revolving around conspiracies among men to oppress women” (P. 84). Baumeister’s writing is lucid and concise, but he repeats the important arguments and findings multiple times which may cause some discomfort to the average reader. But what is really missing in his analysis of contemporary gender relations is that it fails to engage with feminist theories (which are many and disparate) more seriously, as it likes to keep the arguments of radical feminists, the likes of Angela Dworkin and Mary Daly, at the front to produce his counter-narrative. Also, it would have helped if he had provided us with greater amount of scholarly inputs to support his seemingly speculative and hypothetical evolutionary claims. Yet all in all, the book remains an accessible and authoritative (coming from Roy Baumeister) account of natural selection led theory of gender which would interest scholars both from the Left and Right alike. It will also amuse and interest anyone who is interested in solving the ever complex riddle of gender.

Suraj Gunwant is a Research Scholar, Department of Humanities & Social Sciences, IIT Roorkee, India.

Book Review: Remorphing the Creations: English Plays by Tagore- An Archival Study

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By Srutinath Chakraborty

Kolkata: Ekush Shatak, 2015.

ISBN: 978 93 83521 25 8 6

454 pgs. 500.00 INR

Reviewed by

Indranil Acharya, Vidyasagar University

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Remorphing the Creations: English Plays by Tagore- An Archival Study by Srutinath Chakraborty is a scholarly attempt to trace the history of inception of the English plays of Tagore. Though eminent Tagore scholars like Prabhatkumar Mukhopadhyay, Pulinbehari Sen, Brajendranath Bandyopadhyay, Pranati Mukhopadhyay and Swapan Majoomdar did a thorough research on the bibliographical works on Tagore with their writings in Bengali, no such remarkable venture has been attempted yet with the English works by Tagore. Remorphing the Creations: English Plays by Tagore – An Archival Study fills the gap. Keep Reading

Gender Stereotypes among University Students towards Masculinity and Femininity

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M Sultana Alam

Universiti Pendidikan Sultan Idris (UPSI), Malaysia

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Abstract

The main aim of this study was to examine gender stereotype and behavior among students towards masculinity and femininity at higher education institutions (HEI) in Malaysia. The study was conducted in two higher education institutions, namely International Islamic University Malaysia (IIUM) and University Pendidikan Sultan Idris (UPSI) in Malaysia. A total of 300 students (77 males & 223 females) was selected as the respondents from the selected study areas using purposive sampling method. A survey research design was employed in this study. Questionnaires were completed in a supervised set­ting by the research protocol. The first objective of this study was to exam­ine the student’s masculine and feminine behavior at higher learning insti­tutions using traditional and nontraditional scales. The results revealed that the highest numbers of respondents provided traditional masculine behav­iours towards their gender norms in terms of” Dominating family” (92.02 percent) while the lowest percentage was in terms of “ Not sharing problem with others”(26.0 percent). Similarly, the study examined female student’s attitudes towards femininity from the traditional and non-tradi­tional perspectives. The results revealed that the highest numbers of re­sponses were nontraditional on the aspects of caring and nurturing (96.0 percent), patience (50.05 percent), controlled by others as a natural (52.0 percent) and selfless (57 percent) respectively. By examining both male and female student’s attitudes towards masculinity and femininity, it could be summarized that male students were more traditional than female students. Given the importance of student’s attitude towards equality as the social and economic prosperity, several suggestions are made.

Keywords: Masculinity, Femininity, Gender Stereotype, Higher Educa­tional Institutions, Traditional, Nontraditional, Cultural Norm. Keep Reading

Book Review: Rabindranath Tagore: The Ruined Nest and Other Stories

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tagorereview  

 

 

Trans. By Mohammad A. Quayum

Kuala Lumpur: Silverfish Books, 2014.

Paperback, 256 pages

ISBN: 9789833221486

 

Reviewed by

Angshuman Kar

University of Burdwan, West Bengal, India

 

 

 

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Mohammad A Quayum’s Translation of Tagore’s Short Stories: Mangoes for Mangoes

The renewed interest in Tagore after the celebrations of his 150th birth anniversary across the globe has produced a treasure house of works on Tagore. The Ruined Nest and Other Stories, a collection of the translations of the twenty short stories of Tagore, by Mohammad A. Quayum, is a new addition to that treasure. The book not only has twenty of the representative stories of Tagore but also a brief biographical essay and a very insightful introduction, both written by the translator-editor Mohammad A. Quayum. In international academia, short stories of Tagore have not yet received proper attention, if compared with his poetry, novels and essays. This timely publication fills in a vacuum in Tagore studies and underlines Tagore’s contribution in shaping what was an infant genre at Tagore’s time in Bengali literature. Keep Reading

The Narratives that Made Sholay, the Narratives that Sholay Made

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Anurag Chauhan
Guru Ghasidas Vishwavidyalaya, Bilaspur, India

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Abstract

It has been forty years since Sholay appeared. In the meantime, several socio-cultural changes have taken place; cinema has also undergone change. There have been many criticisms and polemical debates about Sholay and there has been an attempt to clear some things. The article considers the various borrowings, various narrative conventions that Sholay followed. It borrows from the west but adapts them to create a visually satisfying movie. Apart from the borrowings from the western movies, it also follows several epic conventions and the article analyzes them too. The elements that constitute the appeal of the movie are analyzed with reference to several timeless and topical issues which can be seen directly or obliquely in Sholay. At the same time, there are many new things that Sholay brought in terms of homogenizing and amplifying things. The article also argues that any critique of the movie should be with reference to the oeuvre of popular cinema.

Keywords: Sholay; popular cinema; epic; appeal; collective unconscious; narratives; myth; timeless; topical; violence Keep Reading

Depiction of Imam Mahdi in Sindhi poetry of Sindh (Pakistan)

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Zulfiqar Ali Kalhoro

Pakistan Institute of Development Economics (PIDE) Islamabad, Pakistan

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Abstract

This paper discusses the themes that Persian poets introduced in Sindh during the fifteenth, sixteenth and seventh centuries and how they were incorporated in Sindhi poetry by Sindhi poets. The main themes during these centuries borrowed from Persian poets were the veneration of Imam Ali and the tragedy of Karbala. These two themes were main topics for Sindhi poets. Secondly, when direct relationships were established in the 18th and 19th centuries with Iran, Persian poets came directly from Iran and introduced another theme of Imam Mahdi in both Sindhi and Persian poetry of Sindh. This theme of Imam Mahdi became a predominant theme for later period poets. I have also described and discussed the names of those who have composed poetry about Imam Mahdi. Lastly, I have also discussed how this theme of Imam Mahdi in Sindhi poetry became agents of change thus converting many to Shai faith.

Keywords: Sindhi language, Sindhi literature, Shayda Isfahani, Imam Mahdi Keep Reading

Theorizing Men and Men’s Theorizing: Mapping the Trajectory of the Development of Victorian Masculinity Studies

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Natasha Anand

IGNOU (New Delhi), India

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Abstract

This article presents an overview of critical studies on Victorian men and Victorian masculinity. It begins by defining masculinity and delineating how its sociology is typically understood as consisting of three main ‘waves.’ It then proceeds to tracing the early beginnings of Victorian Masculinity Studies through the late 1970s to the early 1980s. Subsequently, it provides a reading of major works on Victorian masculinity from the 1990s to the 2000s. In so doing, it argues how the trajectory of both literary and historical scholarship has moved away from the traditional focus on a unitary, homogeneous, and culturally sanctioned form of Victorian masculinity to the plurality of Victorian masculinities. Drawing from Connell’s theory of hegemonic masculinity, which posits a hierarchy of multiple masculinities engaged in power relations, the article reviews works that examine a series of dominant as well as subordinate masculinities as created, negotiated and sustained in the Victorian era. The article finally shows how the analysis of multiple forms of Victorian masculinity points toward the fluidity and instability of masculine identities thereby constructing the subject of Victorian masculinity as an ever-changing theoretical phenomenon embedded within historically, culturally and socially embedded discourse that is crucial not only to an understanding of Victorian studies but also to the academic study of both literature and history.

Keywords: hegemonic masculinity, masculinity vs. masculinities, subordinate masculinity, Victorian gender ideology Keep Reading

“Batter My Heart”: Violence and the Sublime in John Donne’s Holy Sonnet 14

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Sonia Kotiah
University of Mauritius, Reduit , Mauritius

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Abstract

In examining the sublime as recurring literary motif, this article proposes a philosophical reading of John Donne’s Holy Sonnet 14. This metaphysical poem posits a subjective persona whose spiritual dilemma is reflected by a violent desire to preserve individual autonomy and defy divine authority followed by eventual recognition of and submission to God’s will. Acknowledging that the notion of sublime is multi-faceted, the paper discusses how the sublime is mediated by violence in Holy Sonnet 14. The study is divided into three sections. While the first part provides a broad assessment of violence in Donne’s sonnets, the second part focuses on the creative and destructive characteristics of the sublime in Holy Sonnet 14. The third part then connects the sublime to Derridean aporia. Finally, the conclusion sums up the main aspects of the study.

Keywords: Donne, Metaphysical Poetry, sublime, violence Keep Reading

Effectiveness of Advertisements: Comparative Analysis of Celebrity Endorsed Advertisements verses Animated Character Endorsed Advertisements

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Solanki Sandip P., Symbiosis International University, Pune, India
Sheth  Bhagyashree, Gujarat Technological University, Ahmedabad, India   

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Abstract

This Study is mainly done in order to find out the relative effectiveness of Celebrity Endorsed Advertisements verses Animated Character Endorsed Advertisements on the purchase intention of children. Further, the Study is done for the same product and for the low involvement food product. The study finds that the impact of animated and cartoon characters in Advertisements is more than that of celebrities in advertisements especially for low-involvement food product category.

Keywords: Celebrity endorsed, Animated character, Children, Purchase intention, Television, Print, Advertisements.

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