Semiotics

Relevance of Symbols in Paulo Coelho’s The Alchemist

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Rajat Sebastian

Research Scholar, Department of English and Cultural Studies, CHRIST (Deemed to be University), Bangalore, India. ORCID: 0000-0003-4029-515X. Email: rajat.sebastian@res.christuniversity.in

Rupkatha Journal, Vol. 14, Issue 2, April-June, 2022, Pages  https://doi.org/10.21659/rupkatha.v14n2.24

First published: June 26, 2022 | Area: Aesthetic Studies | License: CC BY-NC 4.0

(This article is published under Volume 14, Number 2, 2022)
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Abstract

Brazilian author, Paulo Coelho is known for his tales that inspire readers to overcome conflicts and move toward the ‘ultimate truth’. The popularity of such inspirational writings (both fictional and non-fictional) in the new age has given rise to a new literature style. Coelho’s fiction, though inspirational, describes journeys that are physical and psychological at the same time. Symbols guide him in his journeys, forming a significant part of the novels. While these novels are said to appear inspirational for depressed souls with a profound philosophical and spiritual dilemma, the study of symbols found in these novels appears significant. This research aims to read closely the novel The Alchemist by Paulo Coelho and evaluate the symbols in it. The research shall attribute the commonly accepted meanings to the symbols and assess the impact of such ‘accepted’ meanings on the same novel through Peirce’s model of semiotic analysis.

Keywords: Paulo Coelho, The Alchemist, symbols, relevance, semiotics

Introduction:

Brazilian author Paulo Coelho emerged in a literary scenario in 1995 to translate his bestseller The Pilgrimage from Portuguese to English. Since then, Coelho’s novels have joined the bestsellers club worldwide. He has made a record-breaking sale of over 350 million copies of his books translated into 80 languages (Joshi, 2017). Coelho also entered the Guinness Book of Records, the first time being the only writer signing the most books in the Frankfurt Book Fair (2003) and the second for his novel The Alchemist, becoming the most translated book globally. Coelho integrates his spiritual philosophy through his books in a simple style and palatable language. His fiction and non-fiction turn out to be an awakening call for the reader to live up to their dream or ‘personal legend’, as Coelho calls it. The characters in Coelho’s novels show how one can reach the highest stage of fulfilment, happiness and spiritual existence, overcoming psycho-cultural barriers (Joshi, 2017, p. 2). Coelho has achieved tremendous fame and exposure than any other Brazilian novelist due to film adaptations of his three novels, e-book versions, publicity policies and constant interaction with his readers through his blogs. His works thus become worthy of scholarly study.

A characteristic feature of the archetypal theme of the hero’s journey is symbolism. Symbols are signs which are not intermediaries for their objects but are vehicles for the conception of objects (Langer, 1951, p. 61). In discussing things, we have conceptions of them, not simply the things; it is the conceptions, not the things, that symbols directly mean (Langer, 1951, p. 61). Symbols help Coelho describe the protagonist’s journey – both physical and psychological – towards self-awakening or self-discovery. When the protagonist overcomes internal and external obstacles during the journey, symbols act to destroy personal negativities and help the protagonist retain hope (Joshi, 2017, p. 7). Coelho’s use of symbols varies from animal to religious symbols, as he uses dogs, fountains and even a cross as symbols. Symbols manifest the collective unconscious, the implicate order of human existence (Jung, 1969, p. 286).

“Symbols, particularly those that endure, can be seen as the visual manifestation of archetypes. The greater the appeal and attraction of such symbols, and the longer that attraction endures, the more likely it is to connect to the deepest levels of the collective unconscious” (Jung, 1969, p. 287).

The Alchemist

The Alchemist, published by Harper Collins Publications in 1998, is the story of a boy who dreams of a treasure and undertakes a long journey to find it, only to realise that the treasure lies at his own home. As cited by Arash Hejazi, the story is based on a fable that appears in book VI of The Mathanawi written by the thirteenth-century Iranian poet Rumi and is also found in the Arabian One Thousand and One Nights (Hejazi, 2009). The story even appears in the English folktale The Pedlar of Swaffham (1870), and Australian author Leo Perutz has based his novel Night under the Stone Bridge (1952) on the same plot. Later, Jorge Luis Borges adopted the story in his short story ‘Historia de los dos que Sonaron’ (1974), becoming Coelho’s inspiration. An alchemist is a person or a chemist practising alchemy principles like transforming base metals into gold. He can also be considered a wizard who attempts to make special elixirs curing illness and impart immortality. Hence, the Alchemist is an expert seeking an elixir of life, a panacea for all diseases and the ‘philosopher’s stone’.

In the context of The Alchemist, Alchemy is a symbol of the spiritual enlightenment of Santiago, the protagonist of the novel, and is about converting lower metals into higher ones. Symbolically, spiritual enlightenment transforms human consciousness from a lower to a higher level. In his early twenties, Santiago, a young shepherd from an Andalusian Mountain village in Spain, learns alchemy and achieves his highest destiny at different stages of his journey. He has attended a seminary, knows Spanish, Latin and theology, and likes to read books. His dream was to travel to parts of the world, while his farmer parents wanted him to be a priest. However, for Santiago, travelling was ‘much more important than knowing God and learning about man’s sins’ (Coelho, 1998). Since only the rich or the shepherds can travel, Santiago becomes a shepherd, as his father agrees. His father, too, once dreamed of travelling, but the dream got buried under the responsibilities of life. It made him understand Santiago’s dream and allowed his son to discover the world. The novel thus narrates Santiago’s journey towards his treasure, overcome by various obstacles that transformed him for the greater good.

Review of Literature:

While The Alchemist is a symbolic representation of man’s insatiable quest to search for his place in the world and also the ultimate search for the meaning of life and the universe (Raina, 2017, p.6), it also uses one or more animals as symbols around which the story revolves (Lakshmi & Mani, 2018, p. 313). Coelho’s use of animal symbolism makes animals act like vehicles to the reader through which the stories revolve and are the manifestations of the characters concerned (Lakshmi & Mani, 2018, p. 313). Moreover, The Alchemist uses the techniques of magical realism but endows them with a visionary quality, promoting the notion that each of us is destined for a treasure (Hart, 2010, p. 312). This notion makes the entire novel symbolic, giving the protagonist’s journey a symbolic meaning. It makes its readers feel that each of them has a magical dream buried deep down within them and that it is up to them to search the reality around them until they finally discover where the magic is (Hart, 2010, p. 312). A specific category of symbolism, such as animal symbolism, thus becomes a part of the already symbolic novel. While Coelho expresses himself through the protagonist Santiago (Geetha & Thambi, 2018, p. 98), the transformational journey of the self is also evident in the character Englishman (Mirafuentes et al., 2015, p. 175).

Coelho’s narratives are generally recognisable and highly symbolic of the migrant experience (road, trains, airports, language schools, religious differences, translations, cultural shock, home, longing, memory and identity crisis) (Murta, 2018, p. 17). Therefore, they strike emotional chords (pathos) with a transnational audience, and thematically, the transnational or the migrant experience leads to self-improvement (Murta, 2018, p. 17). Symbolism in The Alchemist could also be seen when we consider how the idea of “Ithaca” is expressed in the novel. For Coelho, the concept called “Ithaca” by the philosopher Constantine Cavafy is the ethical philosophy of life. All his novels appear to be based on the theme of the poem Ithaca (More, 2015, p. 19). Ithaca is a metaphor for birth and death, a great journey we all have to make, whether we want to or not (More, 2015, p. 19). Such a statement, in turn, substantiates the argument that The Alchemist is a symbolic novel, and the life of the protagonist Santiago reveals the philosophy of existentialism, as Coelho used symbolism effectively to make the whole story of The Alchemist a symbol of one’s whole life (Makwana, 2018, p. 199). Paulo Coelho powerfully constructs his plots in the form of an odyssey and positions his characters in imbalanced situations where they feel discontented and puts them through a struggle to obtain meaning out of meaninglessness (Jondhale, 2021, p. 47). He guides them through transcendence leading to spiritual awakening, ultimately portraying them as evolved selves (Jondhale, 2021, p. 47).

Alchemy usually refers to heating metals in the laboratory to transform them into higher and better ones (Antony, 2015, p. 188). However, for Coelho, it means the personal transformation of the protagonist from a weak to a nobler character (Antony, 2015, p. 189). Thus, many pieces of research prove that The Alchemist is a novel in which the protagonist’s journey is symbolic of self-transformation in life. Still, only the relevance of animal symbolism has explicitly been focused on. This paper thus analyses the significant symbols in The Alchemist, without particular focus on any specific group of symbols, to understand the combined effect of those symbols on the novel.

Research Method:

The study of signs can be loosely defined as semiotics (Chandler, 2007, p. 1). Semiotics, also called semiology, was first used by the Swiss linguist Ferdinand de Saussure in the early twentieth century (Bouzida, 2014, p. 1001). He states that semiotics is concerned with everything that can be taken as a sign (Eco, 1976, p. 7). Semiotics involves studying what we refer to as ‘signs’ in everyday speech but of anything which ‘stands for something else (Chandler, 2007, p. 2). Notwithstanding, the two essential customs in contemporary semiotics come from the Swiss linguist Ferdinand de Saussure (1857–1913) and the American philosopher Charles Sanders Peirce (1839–1914).

The principal concept of Saussure’s theory was initiated from the thought of a dichotomy or duality basis in which, according to him, a sign consists of two focal components, namely signifier-the sound pattern (marker sound image) and signified- the concept (the outcome/the interpretation/conception of the signifier) (Yakin, 2014, p. 6). A signifier refers to something in a material form (physical) that explicitly exists and can be distinguished by human senses (Eco, 1976). On the other hand, signified denotes something literally and physically that does not exist on an abstract basis (Eco, 1976). Rather than Saussure’s model of the sign as an ‘independent dyad’, Peirce offered a triadic (three-section) model comprising of:

  1. The Representamen: The form which the sign takes (not material, however usually deciphered thus) – called by certain scholars the ‘sign vehicle’ (Chandler, 2007, p. 29).
  2. An Interpretant: Not an interpreter but rather the sense made of the sign (Chandler, 2007, p. 29).
  3. An Object: Something beyond the sign it refers to (a referent) (Chandler, 2007, p. 29).

Each of the three elements is fundamental to qualify as a sign. The sign is solidarity of what is represented (the object), how it is represented (the representamen) and how it is interpreted (the interpretant) (Chandler, 2007, p. 29).

Saussure also suggested that signs have certain limitations, subject to a system of conventions (Yakin, 2014, p. 7).

“For Saussure, something becomes a sign when it is mutually or commonly agreed upon as a sign by all those involved in the particular culture. In contrast to Saussure’s view, Peirce did not confine the existence of a sign as something that is purposely conveyed. For Peirce, anything can be a sign when someone has interpreted it as a sign, even though it was not purposely meant or communicated” (Yakin, 2014, p. 7).

Peirce’s ideology of sign encompasses everything, whether created by humans or not, as long as it can be grasped and acknowledged by their minds (Eco, 1976). Peirce’s model of semiotics thus expands the idea of ‘symbols’ in The Alchemist much more than Saussure’s model. The triadic model proposed by Peirce would also help find the meanings of the symbols extensively, as they could be studied by dissecting as representamen, interpretant and object, compared to Saussure’s dyadic model of semiotics. This research shall identify the significant symbols found in The Alchemist and assess their meanings through Peirce’s model of semiotics by splitting them into representant, interpretant and object. It shall then apply those meanings to the novel’s story to understand the impact of symbols in The Alchemist.

Discussion:

The following are the eight significant symbols found in The Alchemist, classified into representant, interpretant and object according to Peirce’s model of semiotics:

  1. Sheep and Wolf

As indicated by Michael Ferber in his book A Dictionary of Literary Symbols, sheep-raising was a critical practice in the Mediterranean islands’ uneven areas (2017, p. 200). He says that numerous current English expressions and a few maxims, some of the scriptural or old-style starting points, vouch for the proceeding with the presence of the universe of sheep (Ferber, 2017, p. 200). The term is non-exclusive in English, while the sheep are crowded in a herd and kept in a sheepfold, sheepcote or sheep pen. Ferber adds that the Bible is loaded with sheep similitudes, giving models from the Old Testament, for example, “I saw all Israel scattered upon the hills, as sheep that have no shepherd” (1 Kgs 22.17). The New Testament makes Jesus Christ the shepherd of Israel (Ferber, 2017, p. 200). The old-style custom of peaceful verse, indicated in Homer yet commonly taken to date from Theocritus in the third century BC, depends on a romanticised and improved variant of the existence of shepherds and goatherds (Ferber, 2017, p. 201). Indeed, even two of Shakespeare’s plays, for instance, are peaceful: As You Like It and The Winter’s Tale.

Notwithstanding, the most energising piece of Ferber’s definition is the wolf’s thought, adding that the wolf is the conventional adversary of sheep (Ferber, 2017, p. 202). “Till the wolf and the sheep be joined together” appears to have been a Greek identical to “never” (Ferber, 2017, p. 202). Ferber adds that the prophet Isaiah notably envisions when the land is re-established to the Lord’s approval:

“The wolf shall dwell with the lamb, and the leopard shall lie down with the kid; and the calf and the young lion and the fatling together, and a little child shall lead them” (11.6).

In English poetry, adjectives such as harmless”, “humble”, and “simple” got attached to “sheep” and “lambs” (Ferber, 2017, p. 202). The novel introduces Santiago as a shepherd. Although Santiago sells his sheep to travel to Egypt’s Pyramids, he reflects on his life as a shepherd throughout the narrative. Many of the lessons he learns on his journey also reinforce things he discovered by being a shepherd. As Coelho writes,

 “The boy prodded them, one by one, with his crook, calling each by name. He had always believed that the sheep were able to understand what he said” (1998, p. 4).

 Santiago was close to his sheep, and talking to them apart from rearing was his hobby. However, when the king Melchizedek offered him a chance to find a treasure hidden for him in Egypt, he was ready to leave his folk for something uncertain.

“Here I am, between my flock and my treasure, the boy thought. He had to choose between something he had become accustomed to and something he wanted to have” (Coelho, 1998, p. 23).

When we try to apply the definitions of sheep given by Michael Ferber to that of the sheep we see in The Alchemist, it must be noted that Santiago’s sheep act as a symbol that denotes peace, humbleness and simplicity. Being a shepherd himself, Santiago had a very close relationship with his sheep, thereby considering the sheep as a part of himself. The fact that Santiago is identified as a shepherd throughout the novel results from the same. As a shepherd, Santiago remained humble, calm, and straightforward throughout, even when he was robbed. Thus, the meanings attributed by Michael Ferber to the word ‘sheep’ complies with the symbol of sheep found in The Alchemist. The novel even attributes the sheep’s characteristics to their shepherd, identifying both as one with the same qualities.

  1. Umim and Thummim

While Umim and Thummim are fortune-telling stones that the character Melchizedek gives to Santiago in The Alchemist, no formal meanings or definitions can be found for the words and the stones they represent. However, considering the stones in the novel’s context, Umim and Thummim also address the human craving to surrender control and decision-making ability. The best lie on the planet, as expressed by Melchizedek, is that people do not control their destinies. Although Melchizedek is the person who offers the stones to Santiago, they additionally represent the very thing that he says Santiago ought to stay away from – confiding in something besides himself to settle on a choice. The stones are black and white, with their colours representing “yes” and “no” answers. In the novel, Melchizedek asks Santiago to use the stones whenever he needs to decide, particularly on questions that need a “yes” or “no” answer. Santiago kept both the stones in a cloth bag. He picked up one stone at random whenever he struggled to decide and proceeded according to the colour of the stone he picked up. It is interesting to note how blindly Santiago trusted the two stones in the novel. However, not all his decisions were based on the stone, as Santiago used them only during two challenging situations. His ideas of working in a glassware shop and suggesting changes to the shopkeeper were based on his instincts. In such a scenario, the stones appear to be beyond human instincts. If so, the question of how can two stones go beyond human consciousness to help make decisions remain unanswered.

  1. Alchemy

In the novel, Alchemy is considered a process initially just known bit-by-bit to the Englishman and Santiago. In both cases, the specifics of alchemy symbolise more significant life lessons. Alchemy is usually defined as a process in which a metal is purified to the extent that it becomes gold. As written by Coelho,

 “They were men who had dedicated their entire lives to the purification of metals in their laboratories; they believed that, if a metal were heated for many years, it would free itself of all its individual properties, and what was left would be the soul of the world. This Soul of the World allowed them to understand anything on the face of the earth because it was the language with which all things communicated. They called that discovery the Master Work -it was part liquid and part solid” (1998, p. 61). 

The Englishman clarifies that the quest for the ‘Master Work’, another term for Alchemy, in which chemists go through years cautiously contemplating and filtering metals, really filters the actual alchemists. Self-advancement goes inseparably from the improvement of the ‘Master Work’. From this, Santiago understands that one may seek after “a speculative chemistry of life,” wherein self-improvement results from the world’s investigation and different standards of the same chemistry to regular life practices.

  1. Al-Fayoum or The Oasis

 The Oasis or Al-Fayoum is considered a neutral territory in the desert tribal wars. In the novel, we can see that Santiago defies the elder chief at the Oasis with his vision of a future in which adversary fighters attack Al-Fayoum. There can be two explanations behind the Oasis symbol: first, the two sides of the tribal war have oases to secure. Thus, both have an essential shortcoming (or weak point). Second, the Oasis contains regular citizens, many of whom are women and children. Al-Fayoum, or Oasis, in this way, represents a lack of bias, yet life and flourishment.

  1. The Emerald Tablet 

The Emerald Tablet is seen as one of the speculative and noteworthy proprietaries of the Alchemists. It is a solitary emerald engraved with guidelines for finishing the Master Work: the making of the Philosopher’s Stone and the Elixir of Life. These unique guidelines were, in this way, basic enough that they could be composed on the outside of a solitary stone. The Alchemist in the novel discloses to Santiago that Alchemists later started to doubt simplicity; thus, they made different messages and accumulated other data about the Master Work. According to him, many make progress toward the objective of the Master Work, however, with no accomplishments. Hence, the Emerald Tablet symbolises the significance of simplicity as a value.

  1. Pyramids of Egypt

As indicated by Michael Ferber, the Pyramids of Egypt, existent for the past 5,000 years, have entered literature as bywords for impermanence or the futile vainglory of rulers (Ferber, 2017, p. 171). He says that the inception of the word ‘pyramid’ is obscure, yet to the Greeks, it was recommended: “pyr” (fire). Plato felt that since the pyramid, or tetrahedron, was the most versatile, the littlest, and the keenest of the ideal (Platonic) solids, it was “the component and seed of fire”. Likewise, it was thought to take after a fire (Ferber, 2017, p. 172).

Throughout the novel, the Pyramids of Egypt are Santiago’s ultimate objective, as they mark the location of the treasure he was looking. Consequently, the pyramids represent his legend. The pyramids are hidden in a secret view, taking extraordinary exertion to find them across the desert. They are considered a dazzling accomplishment of design and human achievement on the grounds and symbolise Santiago’s journey’s trouble and the beauty of the same journey coming to an end with an accomplishment.

  1. The Abandoned Church

 The Abandoned church in Spain marks the novel’s beginning and end. It can be seen that Santiago longs for his fortune while dozing in the imploded church toward the start of the book, and he gets back to the same place to discover his fortune at the end. The unwanted church thus represents his own home. The home may not necessarily be a physical place but a feeling attributed to Santiago’s mind – a feeling of familiarity. Since Santiago eventually did not have to venture out any physical distance to discover his fortune, which was in his own country, he could discover the same fact only through a venture. The Abandoned church’s significance is thus related to Egypt’s Pyramids because the journey to the Pyramids made Santiago find his treasure at the church. The abandoned church may be damaged, broken and worn-out as it was abandoned. If the abandoned church symbolises home (as a feeling), the church is ‘abandoned’ and symbolises a broken heart. Thus, in the broken heart of Santiago, he could find his treasure.

  1. Gold

As per Ferber’s dictionary, gold is the first metal (Ferber, 2017, p. 91). “Gold, similar to fire bursting/in the evening, sparkles transcendent amid noble riches”, says Greek verse artist Pindar (Race, 1997, p. 1). Its excellence and virtue gave it divine status in scriptural and old-style culture; un-tarnish-able and subsequently godlike, it has a place with the divine beings – “Gold is the offspring of Zeus” (Race, 1997, p. 86). “Golden” is applied to whatever is ideal or generally superb, like the golden guideline, the golden stanzas of Pythagoras, or the golden mean (Ferber, 2017, p. 91). The sun is golden – Pindar again has “the golden strength of the sun” (Race, 1997, p. 118), while Shakespeare has the sun’s “gold appearance” in Sonnet 18 (Shakespeare and Burrow, 2002, p. 417) – whereas the moon is silver. Gold consumes in another sense, for it is a profound risk, a reason for evil (Ferber, 2017, p. 91).

The symbols found in The Alchemist can be classified or divided as follows according to Peirce’s idea of signs:

Representant Interpretant Object
Sheep Santiago is introduced as a ‘shepherd’ Calmness, humbleness and simplicity
Umim and Thummim A black stone and a white stone stand for ‘yes’ and ‘no’, respectively Surrendering the mind to instincts or intuitions
Alchemy A process, somewhat of which was known to the characters Englishman and Santiago Purification of the mind copying certain chemical principles
Oasis A lush place where Santiago stays. The Oasis also gets invaded by enemy warriors in Santiago’s dreams A lack of bias, yet life and flourishment
Emerald Tablet An emerald engraved with instructions Simplicity as a value
Pyramids of Egypt Location of a treasure Personal legend
Abandoned Church Santiago sleeps in the church Home, in the sense that it is a mental state
Gold A metal, which is also an end-product of alchemy Anything of tremendous value

Table1: Symbols found in Paulo Coelho’s The Alchemist are classified or divided according to Peirce’s sign model.

Conclusion:

Daniel Chandler argues that every text is a system of signs organised according to codes and sub-codes, which reflect particular values, attitudes, beliefs, assumptions and practices (Chandler, 2007, p. 157). While writing, we select and join signs concerning the codes we are familiar with. Codes make it simpler to impart encounters providing better communication experiences. In understanding writings, we decipher signs regarding what seems to be the appropriate codes to restrict their potential implications (Chandler, 2007, p. 157). He adds that textual codes do not decide the content’s implications. However, dominant codes constrain them. Social conventions guarantee that signs cannot mean whatever an individual needs them to mean. The utilisation of codes helps direct us toward what Stuart Hall calls ‘a preferred reading’ and away from what Umberto Eco calls ‘aberrant decoding. Be that as it may, media messages do not fluctuate in the degree to which they are not entirely clear (Hall, 1980, p. 134).

Consequently, all interpretations are systems of signs: they signify rather than represent, and they do as such with essential reference to codes instead of reality (Chandler, 2007, p. 160). As Catherine Belsey notes, ‘realism is possible not because it reflects the world, but because it is constructed out of what is (discursively) familiar’ (Belsey, 1980, p. 47). Realism becomes relative, dictated by the system of representation standard for a given culture or individual at a given time (Goodman, 1968, p. 37).

When we inferred and attributed meanings that were socially ‘accepted’ and ‘familiar’ in literature to random symbols found in The Alchemist, their meanings seemed to ‘adjust’ with codes rather than reality. It is not possible to assume whether Coelho deliberately used the symbols found in the novels. However, they stand as a sign vehicle, carrying their meanings determined by specific ‘codes’. Even though open-ness drives symbols and their meanings to appear to be expected after some time, we need to figure out how to ‘read’ such symbols. Reading the symbols thus becomes mechanical and confined to specific forms or structures. Thus, the structure made The Alchemist a famous novel, provided the readers were already trained to think and read standing amidst that structure.

Declaration of Conflict of Interests

The author(s) declared no potential conflicts of interest.

Funding

No funding has been received for the publication of this article. It is published free of any charge.

Acknowledgements

I would like to thank Dr Vidya S and Dr Chandan Kumar, Assistant Professors, Department of English and Cultural Studies, CHRIST (Deemed to be University), Bangalore, for their valuable guidance and support in providing feedback on my ideas and thoughts. My understanding of semiotics would not have been complete without their help.

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Geetha, P., & Thambi, O. (2018). Expression of Personal Experience in the Novels of Paulo Coelho. Language in India, 18(4), 94–102.

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Rajat Sebastian is a Research Scholar of English Studies at the Department of English and Cultural Studies, CHRIST (Deemed to be University), Bangalore, India. He holds an MA in English with Cultural Studies from the same university. Apart from being a freelance photographer, his academic interests focus on the relationship between symbols and their meanings through textual and philosophical approaches, especially semiotics.

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Artur Dydrov

South Ural State University, Russia. Email: dydrovaa@gmail.com

 Volume 8, Number 4, 2016 I Full Text PDF

DOI: 10.21659/rupkatha.v8n4.19

Received July 01, 2016; Revised December 09, 2016; Accepted December  21, 2016; Published January 14, 2017

Abstract

This paper focuses on the image of the Soviet people – builders of communism. The object of the study is a series of Soviet posters in different years. In this paper semiotic approach has been used to consider posters as signs. Each poster is a product of the ideology on a denotative and connotative level of the sign. For semiotics verbal messages, color, perspective, the value of the figures, postures, gestures and facial expressions are important. Poster is a complex of the two-roots system. It combines verbal and iconic messages. Images of the Soviet human were constructed from various combinations of the elements from these levels.

Keywords: Soviet poster, Soviet people, the Soviet Union, ideology, connotation, semiotics

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Vladimir Nabokov, Lolita

Abstract

People know the world through images; new realities are created and new identities are developed. Consequently, portraits may become a representation of one’s personality and a reflection of the society of spectacle. These digital pictures change the experience of memory and inherently trace back to photographs. Thus, the “screen” mediates the relations among people and the information flow carrying different meanings. In this way, the photographic material and the virtual image will be analyzed, and distinctions will be noted regarding the aesthetic experience, specifically regarding the self-portrait and the selfie.

Keywords: Photography, virtual image, selfie, self-portrait, and aesthetic experience.

The photographic image

Images are the core of society today; they have become the means of massive communication and, therefore, the essence of daily life. Humans have become homus photographicus. Almost every person has a camera, whether it is in a cellphone, iPad, tablet, point and shoot or any other device. People have learned to express emotions, ideas and concepts through images regardless of its complexity.

Photos may be digital images but not every image is a photograph. In this section, the photographic image will be considered as a print, different from the virtual image, based on their structure, materiality and distribution.

In general, the image is defined as a figure, the representation of something. That is, the copy of an object, a mental representation subject to cognition and interpretation. In that regard, Flusser (2001) writes about images as containers of signified meaning, as an abstraction of something projected into time and space. From ancient cultures and civilizations, the copy made of an object represents that entity along with other attributions given by individuals or a group. In that way, a symbol is created.

Pictures are a means to transmit ideas and even knowledge, since they are the bases of visual communication and they are also a cultural product.

When an artistic representation (drawing, painting, engraving) of an object is made, there is a certain distance between the copy and the original due to skills and techniques used by the author. This is what makes the art unique and provides an aura as Benjamin stated in 1936. However, upon the arrival of photography and the reproducibility of images, this gap is reduced to such an extent that the object depicted may be taken as the object itself conveying its authenticity. In this way, sight is the preferred sense emphasizing that seeing is believing. The image is proof of the subject’s existence, “it has been” as Barthes affirms, undeniably in a specific time and space.

However, the object portrayed no longer subsists, the photograph becomes a testimony, an index of a former event. Then, the picture has a diachronic relationship with the beholder, who has a memory and builds an emotional connection based on something that only exists in the past. In that regard, the image retains significance over time as if it were a ghost, the meaning remains on the surface. In fact, Brea argues that it (the material-image) remains static as a result of their production process in which there is a specific and unique time lapse (Brea, 2010; 113). The material photograph is always in delay, “it has been” and the significance is retrieved through diachronic memories.

Before the appearance of the virtual image, photographs (and previously painted portraits) were consumed, generally in a more intimate context, for example in a private album or they were displayed in the family room. The aesthetic experience was closer to a painting and according to Moxey (2013), the meaning was clear, that is, the viewers easily appreciated the significance since the portrait was conceived for a particular audience in a certain time. In contrast, virtual pictures are distributed in a different way and have diverse spectators.

Fig.1 Hippolyte Bayard, 1840
Fig.1 Hippolyte Bayard, 1840

The material images, under their production scheme, are prone to depict the world as a canvas, the medium determines how people look, read sings and tell stories. Additionally, the narratives are considered to be truthful because, in order to photograph an object, it has to exist; it has a referent, contrary to painting, where the artist may create chimeras based on imagination.

Nonetheless, the veracity of a picture may be questioned since it could be staged or transformed into something else, even something that is not as it appears in reality. For example, a portrait may be an idealistic version of a person, an alter ego or simply not the subject as known in daily life. To illustrate further, the case of Hippolyte Bayard becomes interesting to mention. In 1840, Bayard photographed himself as a drowned man, and people who saw the picture believed it was real. At the time, these images were believed to be real because a mechanic device, a camera, had taken them. In this way, Bayard created an alternative reality, where he was found dead.

In the 19th century people may have been keener to be deceived, but what happens when images are mass created? Presently, the sense of unreality is inherent and it is harder to believe that the subject “has been” the way it is portrayed….Access Full Text of the Article

Performing Pride/Performing Protest: LGBT Activism Post Recriminalizing of Section 377

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Priyam Ghosh, Jawaharlal Nehru University, India

Abstract

The landmark judgment delivered by the Delhi High Court on 2nd July 2009 for reading down Section 377 of the Indian Penal Code and its reinstatement on 11th December, 2013 seemed to spearhead search for alternative spaces for performances. This paper aims at mapping and studying some LGBT protest performances emerging post recriminalisation of homosexuality under Section 377. Events and performances including LGBT pride parade, gay for a day (on facebook) and Global day of Rage have stirred public conscience and are known for the level of performativity and feminist/queer strategies like parody and camp. Considering the events during this period the categorization of the performances as feminist/queer itself is problematised. This paper aims to identify potential common ground wherein the feminism-queer divide breaks to produce alternative performance spaces. The case studies are historicized and considered through impact of state surveillance, the market, globalization, culture and changing feminist/queer ideology in the above mentioned case studies.

Introduction

The 90s in India has seen the emergence of the political assertion of the ‘private realm of sexuality’ (Narrain, 2004: 1). The euphoric outburst post the 2009 judgment reading down Section 377 seemed to be a culminating moment of the ‘performative coming out’ of queer sexuality in public space. In the capital, celebratory spectacles like pride parade, flash mobs and other performances contrasted the earlier more clandestine subcultures of queer life. The performative euphoria reflected through the effects of decriminalization was seen as the ‘new lease of life’ for different feminist/queer communities, legitimizing a space where their sexuality could be performed without the constant surveillance or harassment by the State. While the recriminalisation of Section 377 in December, 2013 curbed individual rights and ‘right to life’, LGBT activists along with people from the LGBT community and supporters for equal rights resorted to occupying strategic public spaces as well as virtual world through social media.

The euphoric celebration of sexuality in form of protest indeed contrasted a number of defiant performative incidents initiated by feminist and queer groups before. These earlier incidents were now recalled and re-contextualized as significant ‘performative’ expressions, which were reflected the mood for change. For example the incident of the Mangalore Pub Attack and the subsequent ‘pink chaddi campaign’ (Bangalore 2009), performance art on sexual harassment by Blank Noise, FKBK etc (Manola Gayatri: 2009). The self-confessed ‘frivolous’ response of the Pink Chaddi Campaign nevertheless set a precedent for later modes of protest whose impact may even be seen on the later slut walks. While citing particular feminist/ queer performances, I contextualize how one is inherently connected to the other in a more complex way than cause-effect syndrome… Access Full Text of the Article

Sex, Sexuality and Gender in the Delhi Metro Trains: a Semiotic Analysis

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Anuj Gupta, St. Stephen’s College, University of Delhi, India

Abstract

This paper explores the way sex, sexuality and gender are constructed in Delhi, India by using a semiotic understanding of reality whereby an individual is thought of as being subjectivized due to his being embedded in the socio-semantic text of a city full of signs which he/she interprets and appropriates. Within this socio-semantic text that the individual interprets, there are various determiners of interpretation and gender is one of them. The text of analysis is the collection of signs in the Delhi Metro trains and the methodology used is loosely based on the works of Roland Barthes. The purpose of this essay is to determine the ways in which the citizens of Delhi think of sex, sexuality and gender and analyze the ways in which these notions are reproduced on a daily basis through microcosmic texts like the signs in the Delhi metro trains.

Introduction: A “bookish” understanding of reality

The idea of a book serves as an appropriate metaphor for a semiotic understanding of “reality”. In such an understanding, both a book and reality are texts or collections of signs that the individual subject interprets though his faculties of interpretation, conditioned through his identity. However, it must be kept in mind that the text of reality and the interpreter are porous categories which constantly pour into and mould each other i.e., while the subject’s interpretation constantly reproduces reality, the very tools of perception that the subject has are shaped by social factors or determiners (that which the act of perception/interpretation will then go on to reproduce), creating a cyclical rather than a linear or causal model of the creation of the self and society. A circle has no origin, which is why it is virtually impossible to pinpoint which came first; the self or the social, parole or langue, the chicken or the egg.

There are various determiners that influence this hermeneutical act of creation of meaning and being which are spread out throughout the text of reality, both inside the individual and outside in the society. In simplistic terms, one could say that the primary schools of cultural criticism today (like Feminism, Marxism, Post Colonialism etc.) are oriented to the study of one such determiner of interpretation each and then through that determiner they postulate about this entire process. (For example, a post-colonial school of criticism would ideally focus on the significance of the determiner of race or ethnicity in the meaning created in a cultural artifact (like say Chinua Achebe’s Things Fall Apart), through which it would then go on to postulate larger theories about how this is connected to the ways in which people generated “meaning” and modes of being in the socio-cultural semantic realities from which this text emerged (In the case of the Things Fall Apart, this would perhaps refer to the interpretative communities of pre and post colonization Nigeria).

Ideas about these determinants of interpretation do not magically emerge hierarchically from “centers” of power (like the state, or the church or the police) as was thought traditionally. Foucault’s thought shows us that power rather operates in a horizontal manner and is present everywhere (Foucault 1980). It would thus be wise to rechristen these erstwhile “centers” of authority as “lenses” of authority. They should be thought of as convex lenses which concentrate certain ways of orienting these determinants onto the society in which they exist at a given time. When the individual comes into being in this socio-semantic space, his/her ways of interpreting it and orienting his/her self are influenced by such lenses of authority. Barthes’ essay, The Death of the Author argues that reading a text while keeping in mind what the author must have meant is a kind of censorship of meaning (Barthes 1978). Such a reading of a text restricts whatever meanings one might have produced. The writer figure should be thought of simply as the conductor of the textual symphony rather than its composer. If we transpose this argument onto the semantic text of reality, then just like the prominence of the intentional fallacy in the creation of meaning in the reading of a book, individuals in society too are usually influenced in their acts of interpretation of reality by the “author”otative lenses of power discussed above. Revolution in this sense would be a radical new interpretation of this text of reality that defies the meanings generated if one dutifully orients one’s interpretations in accordance with these lenses of ‘authority’…Access Full Text of the Article


Black Feminist Discourse of Power in For Colored Girls Who Have Considered Suicide

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Lamia Khalil Hammad, Yarmouk University, Jordan

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Abstract

This paper discusses black feminist discourse of power in Ntozake Shange’s choreopoem For Colored Girls Who have considered Suicide When the Rainbow is Enuf. The work depicts the struggle of black women through a rainbow of experiences. At the end, the girls arrive at ‘selfhood’ by finding God in themselves. This paper focuses on how the patriarchal discourse lead to their suffereing and how they were able to claim back their identities as black females who only need to be loved and appreciated. Keep Reading

Voicing Colourspaces: Colour-usage and Response as Alternative Narration in Dennis Cooley’s Bloody Jack

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Ashes Gupta, Tripura University, India.

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Abstract

Dennis Cooley has attempted to unsettle several complex issues relating to post modernity, intertextuality, mingling of genres, decentering authority et al.  His poetry is rich in complexity and in dealing with the problems of the text. He has published three books of poetry.  Leaving (Turnstone 1980), Fielding (Thistledown 1983) and Bloody Jack (Turnstone 1985).  His poetry reveals his interest in formal departures from the tyranny of orthodox running rhythm, and the left hand margin.  From Leaving to Bloody Jack, Cooley has decentred authority from its traditional formal and ideological strongholds including the author, and placed it in the mind and heart of the reader.  In his books of poetry, especially Bloody Jack, Cooley tends to deal with flexibility, knowledge and tolerance and seeks to voice the sparsely populated and neglected space of the Canadian prairie. This paper is an attempt to read Dennis Cooley’s Bloody Jack from the semiotic perspective of his use of colour as sign-code in it and the other related issues that it voices. Keep Reading

What is Performance Studies?

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Richard Schechner

Tisch School of the Arts, New York University

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Because performance studies is so broad-ranging and open to new possibilities, no one can actually grasp its totality or press all its vastness and variety into a single writing book. My points of departure are my own teaching, research, artistic practice, and life experiences.

Performances are actions. As a discipline, performance studies takes actions very seriously in four ways. First, behavior is the “object of study” of performance studies. Although performance studies scholars use the “archive” extensively – what’s in books, photographs, the archaeological record, historical remains, etc. – their dedicated focus is on the “repertory,” namely, what people do in the activity of their doing it. Second, artistic practice is a big part of the performance studies project. A number of performance studies scholars are also practicing artists working in the avant-garde, in community-based performance, and elsewhere; others have mastered a variety of non-Western and Western traditional forms. The relationship between studying performance and doing performance is integral. Third, fieldwork as “participant observation” is a much-prized method adapted from anthropology and put to new uses. In anthropological fieldwork, participant observation is a way of learning about cultures other than that of the field-worker. In anthropology, for the most part, the “home culture” is Western, the “other” non-Western. But in performance studies, the “other” may be a part of one’s own culture (non-Western or Western), or even an aspect of one’s own behavior. That positions the performance studies fieldworker at a Brechtian distance, allowing for criticism, irony, and personal commentary as well as sympathetic participation. In this active way, one performs fieldwork. Taking a critical distance from the objects of study and self invites revision, the recognition that social circumstances– including knowledge itself – are not fixed, but subject to the “rehearsal process” of testing and revising. Fourth, it follows that performance studies is actively involved in social practices and advocacies. Many who practice performance studies do not aspire to ideological neutrality. In fact, a basic theoretical claim is that no approach or position is “neutral”. There is no such thing as unbiased. The challenge is to become as aware as possible of one’s own stances in relation to the positions of others – and then take steps to maintain or change positions. Keep Reading

Semiotic Encryption of Women, Violence and Hysteria in Indian Women Dramaturgy

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Praggnaparamita Biswas,  Banaras Hindu University, India

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Abstract

The juxtaposing depiction of women, violence and hysteria as semiotic elements in women-centric play-texts attempts to translate the theatrical meanings because of its demonstrable approach to unearth the textual meanings and its relational politics of representation. From semiological aspect, the interplay of women, violence and hysteria generates a kind of semiotic femaleness in order to prognosticate the feminist route of cultural politics imbedded in the narratives of female composed drama. The present paper intends to analyze the semiotic transformation of Indian women dramaturgy in the plays of Padmanabhan, Mehta and Sengupta. Each of their plays tries to interpret new meanings hidden under the semiotic signs used by these playwrights and also attempt to project the gender politics visualized in the realm of feminist theatre.   Keep Reading

Ravaged Bodies, Embodied Performance: Performativity in Dattani’s Brief Candle

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Samipendra Banerjee, University of Gour Banga, Malda, India

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Abstract

Brief Candle, Mahesh Dattani’s latest play concerns itself with the plight of cancer patients but in the process takes important strides in performativity. This paper is an attempt to evaluate performance and performativity within the theatrical space through an analysis of the centrally dominant stage prop, the mask or ‘Face of Cancer’ and performing bodies. Touching upon the genealogy of Performance Studies as a discipline and its intricate and fraught relationship with the theatre I seek to explore performative elements in the play. I also seek to look at the ‘derogated’, cancerous body as a charged site of performativity and argue that bio-medical and technological intervention crucially transforms the human body. The play could also be read as a space that explores the post-human body and its performative possibilities. Keep Reading