Joseph Leonard A. Jusay1, Jeremiah Armelin S. Lababit2, Lemuel Oliver M. Moralina3 & Jeffrey Rosario Ancheta4
1Polytechnic University of the Philippines, Manila, Philippines. ORCID: 0000-0001-5770-0129. Email: josephleonard.jusay@yahoo.com
2Polytechnic University of the Philippines, Manila, Philippines. ORCID: 0000-0001-8225-866X. Email: jeremiahlababit0000@gmail.com
3Polytechnic University of the Philippines, Manila, Philippines. ORCID: 0000-0001-7065-5772. Email: rhyleemoralina26@gmail.com
4Polytechnic University of the Philippines, Manila, Philippines. ORCID: 0000-0001-5831-8204. Email: jrancheta@pup.edu.ph
Rupkatha Journal, Vol. 14, Issue 4, December, 2022. https://doi.org/10.21659/rupkatha.v14n4.04
Abstract Full-Text PDF Issue Access
Abstract
The continuous advancement of modern technology enables its users to engage in various interactions in the online public sphere, including conversations about multiple ideas and perspectives. It has now played a significant role in our modern society, paving the door for several participatory cultures and social movements such as the so-called cancel culture. Even if this movement aims to call out individuals or businesses, it has undoubtedly encouraged mob mentality and damaged civil dialogue, ultimately driving them out of the community. Thus, this study looked at the diverse experiences of victims of cancel culture and how it influenced their social and personal lives. It reveals that the victims suffered a backlash, public humiliation, and cyberbullying that harmed their mental health. This study has established that cancel culture is an example of online abuse and has become more commonplace in the online public realm, rendering social media sites less of a safe haven.
Keywords: Cancel culture, social media, mental health, cyberbullying, public humiliation