Oksana Zhuravska1 & Olena Rosinska2
1Assoc. Prof., Faculty of Journalism, Borys Grinchenko Kyiv University, Ukraine.
ORCID: 0000-0002-4623-8933. Email: o.zhuravska@kubg.edu.ua
2Assoc. Prof., Faculty of Journalism, Borys Grinchenko Kyiv University, Ukraine.
ORCID: 0000-0003-4460-0668. Email: o.rosinska@kubg.edu.ua
Rupkatha Journal, Vol. 14, Issue 4, December, 2022. https://doi.org/10.21659/rupkatha.v14n4.09
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Abstract
Social invisibility is a complicated psychological and social phenomenon reflected by particular strategies of the society’s attitude to individual groups, their marginalization or “invisibility”, which is especially noticeable in the periods of crises. Ukraine has experienced revolutions, a partial territorial occupation, a pandemic and a large-scale invasion since 2013. The crises of these years influenced society’s life, its readiness or unreadiness to tolerate particular social issues. The analysis of the tendency in covering the issues concerning the LGBT community in the Ukrainian online media of Ukrayinska Pravda (UP), Gazeta.ua (G), Obozrevatel.com (Ob) during 2010 – the first part of 2022 based on statistical and content-analysis of publications gives a chance to prove that.
The research findings demonstrated that, in general, publication activities of the media do not demonstrate tendencies to increased amount of media content devoted to the problems of the LGBT community. The thematic range of publications is also relatively limited, its core is the issues of the Equality March organization and holding, social reaction to this event, world’s news and activity of local politicians.
The serious analytical publications concerning the problems of the LGBT-community are at the periphery of the themes. Stories of the LGBT-community representatives, including media persons who demonstrate positive examples of social adaptation, an issue of gender-based tolerance in the society, etc., remain beyond the attention of the editorial staff, observation of human rights, issues of the queer culture. The reasons for such a situation can relate to the editorial staff’s policy and influence on formation of the narrative in the country concerning the rights of the LGBT-community representatives.
The research of other top-rated media publications is also prospective not only with regard to quantity and themes, but also quality; in particular, compliance with journalist standards and ethical norms by the authors. That will allow reception of a more complete picture concerning the representativeness of the LGBT community’s problems in the country’s media environment and the specification of the indicators influencing their formation, as well as understanding mechanisms of social invisibility in media.
Keywords: LGBT, gender, media studies, social invisibility.