Ibiere Cookey1 Michael O. Ukonu2 Emeka S. Orekye3 Olanrewaju Mgboji4
1Department of Mass Communication, University of Nigeria, Nsukka. Email: ibiere.cookey@unn.edu.ng
2 Department of Mass Communication, University of Nigeria, Nsukka. Email: michael.ukonu@unn.edu.ng
3Department of Mass Communication, University of Nigeria, Nsukka.
4 (Corresponding Author) Department of Mass Communication, University of Nigeria, Nsukka. Email: olanrewaju.mgboji@unn.edu.ng
Rupkatha Journal, Vol. 15, Issue 1, April-May, 2023. https://doi.org/10.21659/rupkatha.v15n1.08
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Abstract
Studies attest to the importance of official languages in health communication in multilingual societies. However, the challenge lies in using an official language in ways that enable both majority and minority language speakers to identify with their sociocultural orientations when using a lingua franca. With the emergence of Covid-19, this challenge has come to the forefront following surveys on citizen responses to health messages. The study examines the themes, narrative viewpoints, language modes of newspaper reports on Covid-19, and reader responses to these reports. We aim to determine the implications of reader response on the credibility, severity, and transmissibility of Covid-19. The contents of three Nigerian newspapers (The Guardian, Punch, and Premium Times) were analyzed using quantitative and discourse analysis. The results showed that the themes of newspaper reports focused on challenges, progress made, preparedness, and containment measures. The language mode was predominantly negative, using fear appeals. Audience responses followed the same themes as the newspapers but demonstrated a remarkable shift in narrative viewpoint and language mode, which in Nigerian style English indicated low source credibility, ethnic divisions, and the denial of the severity and transmissibility of Covid-19. Readers’ responses to newspaper coverage of Covid-19 reinforce the view among scholars that trust in information sources is linked to attitudes toward health risks.
Keywords: Covid-19, language, newspapers, reader response, health
