Cultural Studies - Page 4

Television and Material Culture: Mediating the Temporal and Consumerist Practices in Pre-liberalised Kerala

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265 views

Benita Acca Benjamin

Research Scholar, Institute of English, Kerala University. Email: benitabenjamin47@gmail.com

 Volume 13, Number 4, 2021 I Full-Text PDF

DOI: 10.21659/rupkatha.v13n4.16

Abstract

The introduction of television in Kerala was an event marked by the encounter between spatial practices, discursive structures and visual paradigms. As a result, it becomes important to contextualise television’s presence in Kerala in the socio-economic conditions that defined the region in and around the time when television was introduced. This would provide some seminal cues about the mutual imbrications between television and its politico-discursive context. The present paper tries to look into the ways in which television fashioned new spatio-temporal practices and embodied various consumerist tendencies in pre-liberalised Kerala to argue that television is an artifact grounded in the region’s cultural values and material aspirations. The first section looks at how television-viewing and the socialities formed around the act were ‘timed’ by television. In the second section, the paper studies the popular advertising strategies employed to market television as a ‘tamed’ object that is representative of the consumerist aspirations that defined the region.

Keywords: Television, Material Culture, Temporalities of television, Consumerist aspirations

Comic Memes and Sexist Humor in India: Tools for Reinforcement of Female Body-Image Stereotypes

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317 views

Deepali Mallya M1 & Riya Dennis2

1Assistant Professor (Department of English and Cultural Studies), Christ (Deemed to be) University, Bengaluru, Karnataka, INDIA. ORCID ID 0000-0002-7760-3593. Email: deepali.mallya@christuniversity.in

2Teacher, Oasis International School, Bengaluru, Karnataka, INDIA. Email: riya.dennis@eng.christuniversity.in

 Volume 13, Number 4, 2021 I Full-Text PDF

DOI: 10.21659/rupkatha.v13n4.15

Abstract

Memes have been described as communicative and aesthetic practices that serve cultural, social, political purposes on a digital platform. Several studies, in the last decade, have attempted to study this digital aesthetic knowledge production as a powerful tool for political, racial, and gender-related discourses. Most often this knowledge is produced through comic multi-media texts. Many theorists believe that, digital media reinforces inequality, marginalization and such other social issues through the audio-visual-textual medium as much as it establishes the counter-discourses for equality, body activism, racial activism and the like. Speed and lack of censorship can be the cardinal reasons for the popularity of these memes. Among the mass-influencing gender-related memes are those encouraging fat-talk and body-image stereotypes. In the Indian context, ‘Tag a Friend’ memes is one such widely circulated meme which communicates body-shaming messages through sexist humor. It mainly targets the fat/colored/transgender women. The current study examines these memes using multimodal discourse analysis methodology. The paper attempts to investigate the revival/reproduction potential of color-shaming and body-shaming stereotypes via comic memes through Shiffman’s memetic dimensions. The analysis establishes that memes can be a prominent site for the re-production of the problematic ideology of body/color shaming even in the 21st century.

Keywords: Body-shaming, comic-meme, female-body, ideology, interpellation, Tag a Friend.

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Binge Watching to Binge Serving in India: Revolution, Regulations and Restrictions of Over-the-Top (OTT) Platforms

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347 views

Dr. Biranchi Narayan P. Panda1, Dr. Swayampabha Satpathy2 & Isha Sharma3

1Assistant Professor (Law), Xavier Law School, XIM University. Email: biranchi@xim.edu.in

2Associate Professor (English), Department of Humanities and Social Sciences, ITER, SOA. Email: swayamsatpathy@soa.ac.in

3Ph.D. Scholar (English), Department of Humanities and Social Sciences, ITER, SOA. Email: Ishaasharma25@gmail.com

 Volume 13, Number 4, 2021 I Full-Text PDF

DOI: 10.21659/rupkatha.v13n4.14

Abstract:

Information technology has changed the living style of people in the last few decades by its evolution and revolution. So, ‘digitalisation’ is considered as very imperative in human history especially after the ‘industrial revolution’. With the changing paradigm, digitalisation has provided enormous space for the entertainment of Individuals through the Over-the-Top (OTT) video platforms on their demand. In India, the significant growths of OTT platforms have been noticed during the last decade with an increasingly growing number of consumers. With such huge demand, a surge of consumers in India, the OTT became a commodity rather than a luxury. Further, the demands of consumers & internationalisation open up its OTT market for domestic as well as international players. The OTT players like Hotstar and Jio Cinema has expanded a stouter position, whereas global players like Netflix and Amazon Prime have also extended progressively their market share in India. According to one report, the Video on Demand (VoD) industry is still at its emerging stage but the entry of 40 VoD companies in a span of just three years indicates the popularity and demand of such industry. This huge demand has exposed the concept of ‘Binge Watching’ in India as this platform provides on-demand, anywhere access, without a commercial break and unlimited access. However, these growing OTT players and online content have faced many controversies and fought legal battles in India due to the lack of regulatory mechanisms. This paper explores the emergence & growth of OTT platforms with their recent trends in India. Further, the paper specifically focuses on the regulatory regime of OTT platforms since the beginning and its current scenario.

Keywords: Over-the-top (OTT), Binge Watching, Digitalization, Video on Demand (VoD), Regulations & Legislations.

Culinary Transitions: Understanding the Kitchen Space through Advertisements

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298 views

Kashyapi Ghosh1 and V. Vamshi Krishna Reddy2

1Ph.D Scholar, IIT Tirupati. ORCID: 0000-0001-5394-6076. Email: hs18d504@iittp.ac.in

2Assistant Professor, University of Hyderabad. ORCID: 0000-0003-0383-6287

Email: vamshi.vemireddy@uohyd.ac.in

 Volume 13, Number 4, 2021 I Full-Text PDF

DOI: 10.21659/rupkatha.v13n4.13

Abstract

The kitchen is a ubiquitous space in the Indian domestic life. Yet there hasn’t been a lot of academic discourses around it possibly owing to its mundane nature. In this article, I aim to look into the gendered nature of the space through advertisements. Advertisements are digital documents of everyday life This article deliberates on the notion that the kitchen space in urban India is undergoing a change in representation and participation. This change is reflected in the advertisements, created keeping in mind the perception of its viewers. The gendered segregation of work done in the home space have been deliberated by a number of scholars. This article problematises those viewpoints and challenges DeVault’s notion of “womanly conduct” through the narrative of the advertisements.

Keywords: advertisements, gender, kitchen space.

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Traces of Scheherazade in Margaret Drabble’s The Red Queen: A Transcultural Intertextual Reading

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230 views

Dr Bushra Juhi Jani

Al-Nahrain University, Baghdad. Email: bushrajani@nahrainuniv.edu.iq. https://orcid.org/0000-0002-8981-7003.

 Volume 13, Number 4, 2021 I Full-Text PDF

DOI: 10.21659/rupkatha.v13n4.12

Abstract

This paper examines the transcultural intertextual influence of Scheherazade, the legendary queen and the storyteller of The Thousand and One Nights, on Drabble’s The Red Queen (2004), which has a subtitle, “A Transcultural Tragicomedy.” It discusses how an appropriation of Scheherazade was utilized by Margaret Drabble in writing, The Red Queen. “But appropriation is what novelists do,” Drabble writes in the “Prologue” of her novel, adding, “whatever we write is, knowingly or unknowingly, a borrowing. Nothing comes from nowhere.” This paper is a syncretic reading of The Red Queen to show the universality of womanhood and cross-cultural parallels. In this novel, which is based on the memoirs of an eighteenth-century Korean crown princess known as Lady Hong or Lady Hyegy?ng, the protagonist comes from the history of the East, just like Scheherazade, “to retell [her] story.” Also like Scheherazade who narrates stories in order to live, the Korean Princess uses storytelling as a strategy for survival. Moreover, the intentions of the novel can be seen in a feminist tradition of historiographic metafictional re-workings of the Orient and the Arabian Nights.

Keywords: Margaret Drabble, The Red Queen, The Thousand and One Nights, Scheherazade, intertextuality, transculturality, historiographic metafiction

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Reading Tradition in Food: An Interdisciplinary Study of Bengali Food Writing

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363 views

Nilanjana Debnath

Assistant Professor of English, Koneru Lakshmaiah Education Foundation.

Email: njd.nilanjana1@gmail.com

 Volume 13, Number 4, 2021 I Full-Text PDF

DOI: 10.21659/rupkatha.v13n4.11

Abstract

Food Studies has been a prominent part of Interdisciplinary Studies in the West from the 1980s and it is catching up in India as well. A close study of recipes and other forms of food writing can offer insights into the everyday culinary negotiations and the constitution of a cultural ‘tradition’ of taste. These insights of gastropolitics may help us better understand the functioning of subliminal hegemonic technologies and everyday resistance to the same. In our era of postcolonial globalization, where domination and subjugation happen through micro-politics of power, our readings of food writing may open new doors of reading and theorizing heritage and history.

Keywords: Food writing, recipes, cookbooks, Bengal, tradition, everyday, embodiment, taste.

History Contra Collective Memory: Collective Memory’s Finite Province

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305 views

Premjit Singh Laikhuram

Ph.D. candidate, Department of Cultural Studies, Tezpur University.

Email: premjit.laikh@gmail.com, ORCID iD: 0000-0001-9040-9288

 Volume 13, Number 4, 2021 I Full-Text PDF

DOI: 10.21659/rupkatha.v13n4.10

Abstract

In the humanities and social sciences, with the rise of memory studies, there has been an important theoretical shift in how we engage the past. What used to be studied with the methodically elaborate field of history no longer seems adequate. With memory becoming an ever-present framework with which to look at culture, literature, social phenomena, politics, and the arts, a theoretical conviction has come to prevail that says collective memory is a larger framework within which history and other approaches to the past must be situated. This paper tries to address this theoretical conviction of conflating history with collective memory by arguing that collective memory cannot be a be-all umbrella term encapsulating historical representation or other approaches to the past such as tradition. It does so by uncovering the ground for such a conviction, during which a clearer view of the role of history and the limits of collective memory emerge. The investigation shows that indiscriminate application of the concept of collective memory in every approach dealing with the past makes the concept almost meaningless and betrays its two crucial characters, or limits: that of i) temporal finiteness and ii) fragmentariness. In so doing, it restores the vital role history plays in trying to get at the truth of the past. The article concludes by calling for deeper engagement with foundational conceptual and theoretical issues in collective memory research if it is to establish itself as a longstanding field of inquiry.

Keywords: Theory, cultural memory, interdisciplinarity, historical epistemology, cultural studies

Semiotic Analysis of Petroglyph «Ancient Turks and the Mother Goddess Umay/Umai»

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286 views

Tatiev E.E.1, Yesim G.2, Sarkulova M.S.3, Mukataeva A. A.4 & Tatieva M. E.5

1Doctoral student at the Eurasian National University named after L. N. Gumilyov, St. Satpayev 2, Nur-Sultan, 010008, Republic of Kazakhstan E-mail: ertisuly82@mail.ru https://orcid.org/0000-0001-6368-1251

2Doctor of Philosophy, Professor of the Eurasian National University named after L. N. Gumilyov, St. Satpayev 2, Nur-Sultan, 010008, Republic of Kazakhstan Email: garifollaesim@mail.ru https://orcid.org/0000-0003-4001-9235

3Candidate of Philosophical Sciences, Associate Professor of the Eurasian National University. L. N. Gumilyov, St. Satpayev 2, Nur-Sultan, 010008, Republic of Kazakhstan Email: manifa.s@mail.ru https://orcid.org/0000-0002-5992-2814

4Candidate of Philosophical Sciences, Associate Professor of the “Shakarim Semey University”, St. Glinka, 20 “a”, Semey, 071412, Republic of Kazakhstan Email: aizat720804@mail.ru https://orcid.org/0000-0001-9046-9256

5Master of the “ShakarimSemey University”, st. Glinka, 20 “a”, Semey, 071412, Republic of Kazakhstan Email: tatieva_me@mail.ru https://orcid.org/0000-0003-2365-8123

Volume 13, Number 3, 2021 I Full-Text PDF

DOI: 10.21659/rupkatha.v13n3.42

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Abstract

The study of historical artifacts from a scientific point of view is acknowledged in the literature. A clear understanding of our historical roots is connected with the study of cultural heritage from empirical and especially quantitative bases of research already done by scholars like Rudenko (1927) and Gavrilova (1965). Yet, another important method of studying historical material objects is semiotic analysis, which allow studying prehistorical visual culture artifacts as a system of signs, which may be deciphered, and related to deducible meaning and sense in the context of ethnographic, cultural and specifically semiotic references which bear on location, identification and understanding of such material. Our research in this article is dedicated to a study of certain visual material artifacts from the geographical region of the Eastern Altai. In particular, we study petroglyphs on a boulder that was discovered during the excavations of the Kudyrge burial ground near the Chulyshman River, which according to some sources belong to the Turkic culture of the early period, and have recently begun to arouse the interest of scientists. Various empirical methods have been used to explore the stone monument (statue) called “Kudyrginsky plot”. Some of the techniques as those of pioneering research scholars like Rudenko and Gavrilova, include archaeological, historical, historical-chronological, historical-comparativemethods, as well as approaches including analysis and synthesis of the obtained data. In turn we supplement the existing methodological approaches with a semiotic-ethnographic analysis of the information available on the “Kudyrginsky plot”. We argue that semiotic analysis of ancient artifacts, following methods established by Reday (2019) and Martel (2020), can offer adequate information for the understanding of a rich historical heritage sight like the Kudyrginskyplot.

Keywords: Altai, Central Asia, Petroglyph, Semiotics, Tengri, Visual Artifact Augmentation

Cosplay Phenomenon: Archaic Forms and Updated Meanings

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370 views

Tatiana V. Pushkareva1 & Darya V. Agaltsova2

1Candidate of Philosophy, Associate Professor of the Department of Design and Architecture Synergy University, Moscow, Russia. ORCID: 0000-0002-9139-6121. E-mail: ap-bib@yandex.ru

2Candidate of Pedagogy, Associate Professor of English Language Training and Professional Communication Department, Financial University under the Government of the Russian Federation, Moscow, Russia. ORCID: 0000-0001-8892-2437. E-mail: darya_agaltsova@mail.ru

 Volume 13, Number 3, 2021 I Full-Text PDF

DOI: 10.21659/rupkatha.v13n3.26

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Abstract

Cosplay is considered as a modern mass practice of copying and public demonstration of the costume, image and behavior of famous heroes in the mass culture: heroes of movies, cartoons, comics, video games within the framework of festivals, processions, activities of clubs of the corresponding subject. The empirical material for the study was observations, publications in specialized mass media, recordings of Russian and foreign electronic broadcasts of cosplay events, interviews with Russian cosplayers. The article provides a cultural and historical analysis of cosplay, on the basis of which it is concluded that the archaic cultural forms of totemic primitive holidays, medieval carnival, and the first forms of theater are reproduced in cosplay. Traditional cultural forms in cosplay are endowed with new cultural meanings, among which are the game principal development in culture, the implementation of special mechanisms of young people socialization through individual and collective forms of identification and imitation of famous characters, creative development of screen culture characters. In cosplay, there is a partial revitalization of archaic cultural forms, such as zoo-mystery, carnival, the first forms of theater. The conclusion is made about the role of cosplay in the development of the visual language of modernity, «de-virtualization» of the mass culture images and the development of the «instinct of theatricality» in a modern person. Cosplay in Russia demonstrates a wider thematic repertoire than cosplay in the USA and Japan: it includes not only images of American films, video games, comics, Japanese manga and anime, but also images of Soviet animation, which paradoxically are capable of direct competition with modern products of mass culture and art.

 Keywords: archaic, cultural forms, cultural meanings, theater, youth, game industry, subculture, mass culture, cosplay, middle culture.

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Inscribing the Migratory History of Tea Plantation Labours of Assam: A Journey from Ignorance to Experience

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Pradip Barman

PhD, Deptt. of History, Rangapara College, Rangapara, Sonitpur, Assam. ORCID Id: 0000-0002-5125-918. Email: adipta2013@gmail.com

 Volume 13, Number 3, 2021 I Full-Text PDF

DOI: 10.21659/rupkatha.v13n3.23

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Abstract

The tea garden labours of Assam have an absorbing history of their own. They were imported to Assam from various parts of Bengal, United Province, Central Province, Madras, etc. At the time when they were facing economic hardships in their day-to-day life, the agents of the tea planters of Assam visited those areas and tempted them with plenty of facilities and economic incentives. Believing the false promises of these dishonest agents, these innocent people decided to follow them to get relief from economic deprivation and reached Assam. Thus, the process of importation of labour into Assam started and gradually their number was increasing year by year. But as soon as they left their native place, they met with adversity and it was increasing day by day. On their way to Assam also, many of them died of various diseases and eventually when they arrived in Assam, they were subjected to inhumane conditions. No one was known to them and unhealthy food and unhygienic habitation added further misery. On many occasions, they were even physically assaulted which increased their mental instability. Despite this, they gradually adopted themselves in Assam and started to treat Assam as their land. Now, the tea garden labour community of Assam is a part and parcel of Assamese society and in politics also they have been performing a major role.

 Keywords: Migration, Labour, Tea, Importation, Misery

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