Gender Discourses and Feminist Narratives in Artificial Intelligence: A Literary and Linguistic Inquiry from the Indian Context

G. Shailaja^1* & Bhavani Sushma Garlapati²
¹Research Scholar & ²Assistant Professor, Department of English, Koneru Lakshmaiah Education Foundation, Hyderabad, Telangana, India. *Corresponding Author. .

^{Rupkatha Journal, Vol. 18, Issue 2, 2026. https://doi.org/10.21659/rupkatha.v18n2.11
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Abstract

Artificial intelligence (AI) is increasingly shaping social, economic, and cultural life, raising important questions about the intersections of gender, language, and power. Although scholarship on gender and technology has expanded, feminist and Global South analyses of AI discourse remain limited, particularly in the Indian context. This study investigates how AI discourse in India constructs, legitimizes, and contests gendered ideologies through language and representation. Drawing on feminist literary criticism, critical discourse analysis, and postcolonial digital humanities, it examines a range of publicly available texts, including policy documents, corporate communications, educational and marketing materials, and AI interface design. A qualitative discourse analysis of metaphors, narratives, and intertextual patterns reveals that AI discourse frequently reproduces patriarchal assumptions by associating innovation, authority, and technological expertise with masculinized language while feminizing virtual assistants as compliant, caring, and service-oriented. These discursive patterns normalize gendered power relations within emerging digital technologies. The study demonstrates the value of integrating feminist literary and discourse analysis into AI studies and argues for more inclusive, ethically grounded, and culturally responsive approaches to AI design, governance, and communication, particularly within the Global South.

Keywords:Gender, AI Discourses, Feminist Literary Criticism, Human Values, Linguistic Patterns